RETAIL ENVIRONMENT – MRCH 1550
HOMEWORK # 5 – COMPETITIVE ANALYSIS
Assignment Heading must be in this format:
Channel Name: Your Name:
Channel Location: Class Day:
Date/ Day/Time visited: Class Time:
Duration of visit:
Total # of visits for this project PTD:
BEST PRACTICES OF COMPETITORS
My channel is Abercrombie & Fitch at Arcadia Mall
Find information about five other channel follow question
1. Compare and contrast five other channels (should include other kinds) to your channel. Comment on the following areas for your channel as well as the five other channels.
The Gap – Arcadia Mall
TARGET CUSTOMER:
CHANNEL DESIGN
VISUAL PRESENTATION
CUSTOMER SERVICE (IF APPROPRIATE)
MERCHANDISE MIX
UNIQUENESS OF PRODUCT OFFERING
PRICING (PRICE RANGE OF MERCHANDISE/PRODUCT MIX)
ORGANIZATION OF MERCHANDISE
at
495-505 SOUTH LAKE AVE
PASADENA, CA 91101 Tel. (626) 792-4820
TARGET CUSTOMER:
CHANNEL DESIGN
VISUAL PRESENTATION
CUSTOMER SERVICE (IF APPROPRIATE)
MERCHANDISE MIX
UNIQUENESS OF PRODUCT OFFERING
PRICING (PRICE RANGE OF MERCHANDISE/PRODUCT MIX)
ORGANIZATION OF MERCHANDISE
American Eagle Outfitters – Arcadia Mall
TARGET CUSTOMER:
CHANNEL DESIGN
VISUAL PRESENTATION
CUSTOMER SERVICE (IF APPROPRIATE)
MERCHANDISE MIX
UNIQUENESS OF PRODUCT OFFERING
PRICING (PRICE RANGE OF MERCHANDISE/PRODUCT MIX)
ORGANIZATION OF MERCHANDISE
|
J. Crew - Pasadena Pasadena 3 W Colorado Blvd Pasadena CA 91105 626 568 2739
|
TARGET CUSTOMER:
CHANNEL DESIGN
VISUAL PRESENTATION
CUSTOMER SERVICE (IF APPROPRIATE)
MERCHANDISE MIX
UNIQUENESS OF PRODUCT OFFERING
PRICING (PRICE RANGE OF MERCHANDISE/PRODUCT MIX)
ORGANIZATION OF MERCHANDISE
Macy’s (focus on clothing, ex: Bar III) at Arcadia Mall
TARGET CUSTOMER:
CHANNEL DESIGN
VISUAL PRESENTATION
CUSTOMER SERVICE (IF APPROPRIATE)
MERCHANDISE MIX
UNIQUENESS OF PRODUCT OFFERING
PRICING (PRICE RANGE OF MERCHANDISE/PRODUCT MIX)
ORGANIZATION OF MERCHANDISE
2. What items appear to be selling well in each competitive channel?
Sports Authority, Nordstrom’s, The Good Will Out, Kick-crew, and JC Penney
You may either format it in paragraph form or chart form. This assignment should compare and contrast a competitor in terms of all elements described above.
Remember to cite any resources the information was retrieved from.
MLA from
