© 2010 FIDM/ Fashion Institute of Design & Merchandising
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MODULE #6 SCREENCAST TRANSCRIPT
Creating an MLA Formatted Works Cited & In-Text Documentation
By first completing your research, creating an outline and selecting quotes for integration, you are now aware of what sources you will be using in creating a Works Cited. The entries you created for your Sources Review Assignment should already be in MLA formats and specific for the quote, page, short work, graph or chart you intend to include in your text, so creating a Works Cited should be a matter of compilation and introduction of new or additional sources you discovered recently.
Documentation in a Magazine vs. Documentation in a Report Imagine the photo pages of Vogue or other fashion magazines. Usually references are placed on the page giving credit to the designers who supplied the garments, accessories, hair styling, make-up and jewelry in the photos. Why? It is required, necessary and standard to give credit to those who created the elements. Similarly, it is required that you document all factual information, graphics, quotes, opinions and insights that you have not written. Otherwise, you will be plagiarizing! You also want your reader to appreciate and trust your sources. Your goal is to formulate, propose and add your own insights by integrating, supporting and documenting valuable sources in support of your own analysis. This way you will avoid a mere collection of quotes – the copy and paste job – which is not effective writing. You want to add your insight and analysis by synthesizing the qualitative, quantitative and responsive research you have identified as the most valuable and relevant in support of your own personal perspective and thesis. This is the reason and purpose of in-text documentation. Think back to a Vogue magazine. Usually, near the photo credits there will be a reference “Where to Buy?” or some directive guiding the reader to a particular page near the back of the magazine. In a sense, this is the Works Cited. This offers the reader the possibility to actually purchase and fully experience the items featured in the photo. The Works Cited in a research paper is similar. You are offering the reader the opportunity to access the entire source from which you have quoted. Think of it as effective customer service. Assume the reader wants to read the entire article,
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webpage or book you referenced. It is standard, required and necessary for professional writing. Let’s begin with the Works Cited. You may again refer to these models for help and guidance, which you used for your sources review in creating separate entries:
Formats for Works Cited Entries See your textbook, Section 2 pages 60-84, and refer to the Works Cited sample on page 65. If you need help with creating individual Works Cited Entries or a drafted Works Cited, try using the following web sites:
• www.easybib.com • www.citationmachine.net
Be sure to fill in all fields for correct documentation of online or web sources. Each page or section you include from a website requires a unique and separate Works Cited Entry. For example, a company’s “Annual Report” (a document posted on its website) requires a separate Works Cited Entry from its “Company History” page (a linked section/page of its website). You can export a draft of your Works Cited from easybib.com in Word format, but you must proofread and ensure that it is formatted correctly! You may also find these websites helpful in compiling your preliminary Works Cited:
• http://owl.english.purdue.edu/owl/resource/747/1/ (Click on the left menu of the site above for more specific information.)
Be sure to follow the MLA format samples and collaborate with your team members so that you manage your time and format each source correctly in plenty of time before the deadline.
Points to Remember Remember a Works Cited is alphabetized, not numbered, has no bullet points, and follows standard formatting. Spacing, indentation, fonts and specifics are crucial, so research as many samples as necessary for you to fully understand what is required. It is not necessary to provide in-text quotes for every source listed on your Works Cited page, but you should have a minimum of 12 entries. Before you submit your Works Cited, double-check that the in-text quotes you are planning on using in your report are documented correctly.
• If a reader read the quote, have you identified the specific writer or speaker of the quote?
• What specific page, report or section of the website, article or book did you pull it from?
• Have you created different, unique entries on your Works Cited for “Annual Report”, “Company Background”, “Stock Price History” and “Analysts Opinions” if needed?
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• Do these distinct titles appear as the first item for separate entries in the Works Cited entry (they should) or have you merely grouped these all into one entry www.apple.com (not acceptable)?
• You may have multiple sources and Works Cited entries from a single website. If you include a graphic, will you identified it correctly in the text and does the reference track back to a specific Works Cited entry? It should.
As you move forward in writing your first draft, you will be integrating in-text documentation, so now is the best time to ensure that you have identified and documented your sources and Works Cited correctly. Refer to the Assignment Rubric for areas of evaluation and scoring.
- MODULE #6 SCREENCAST TRANSCRIPT
- Creating an MLA Formatted Works Cited & In-Text Documentation
- Documentation in a Magazine vs. Documentation in a Report
- Formats for Works Cited Entries
- Points to Remember
Research and Source – Ma 1
COACH BRAND OUTLINE AND SOURCES INTEGRATION
I. Section 1: Company Background and Current Stage in Growth Lifecycle
A. Sub-Point A: Coach is one of the well-known and favorite brands known for high-
quality accessories.
1. Coach IP Holdings LLC is an American luxury design specializing in leather goods.
The important products are handbags, luggage, accessories and ready-to-wear clothes
and dresses. Vevers has been one of the important director positions since 2014.
Tapestry. Inc is the main outlet for this subsidiary. There are several clothing brands
in the United States of America, but Coach has made a special place in people's lives.
Coach clothing brand is selected for further discussion. It is one of the most important
clothing brands in the United States of America. There are many clothing brands, and
coach has gained importance in the customer's life. Coach is equally important for
both men and women. It is found that the company deals with clothes, handbags and
many other accessories. The company is selected because it offers a wide range of
middle and elite-class companies. It is the company's home page where the managers
have shown the various products and accessories with which the company deals. The
history of the brand is reflected through the "Who we are" tab, and it is seen that the
company has gained immense attention across the globe. The reason for the attention
is its nature of being a mid-luxury brand, which means the company offers products
of various price ranges, and there is a huge list of products. The company started in
1941, and it was the average start because the company did not know that it would
succeed among all the generations. The company's story is full of motivation and
inspiration. The company's vision is to craft the beautiful things that long last and win
Research and Source - Ma 2
customers' hearts. The company has always taken care of the customer's choices and
fashion sense. The current stage in the growth lifecycle shows that the company is
engaged in making accessories for both men and women. The clothes, handbags and
gifts are the main products of the company. The various products are at different
growth lifecycles. Some are at the climax, and others decline with age (Coach).
2. The article throws light on the importance of handbags and other accessories of
Coach. Coach is better known for its handbags other than any other product. It is one
of the beloved brands by ladies, and people are happy to shop from the brand. The
history has been explained in detail in this article. The handbags are the most
adorable products of the store because the ladies like the quality and want to buy
them. There are thousands of handbags available in the stores and on the online
website. The customers can easily place their orders and get their favorite bags. It is
good to see that the article has talked about the most hot-selling products to create
awareness in the customers (Davies).
Coach. Coach Home Page. 2022. <https://uk.coach.com/>. Davies, Katie. Full History of Coach. 2019. <
https://handbags.lovetoknow.com/The_Full_History_of_Coach_Handbags>.
B. Sub-Point B: Coach is known throughout the world in different countries.
As it is known that the international brands have several stores and are known for their
millions of followers, Coach is one of those with several outlets for the customers. The
reason for several outlets is to attract the customers and make them feel at ease to have
the products from the brand.
Research and Source - Ma 3
Statistica. Several stores of Tapestry, Inc. (formerly Coach, Inc.) worldwide from 2013 to 2021. 2021. <https://www.statista.com/statistics/585358/number-of-stores-of-coach-inc/>.
The source has discussed the statistics of Coach stores and retailing branches found
across the world, and it has been found that these branches will be increasing in the
coming years. The company has already expanded a lot in the previous years, but the
revenue has increased, and customers like the products worldwide. It has become easier
for the company to expand the business. There is a need for huge investment and
infrastructure in the new business expansion, but it is found that the customers are the
great strength of companies. When there is good feedback, the company can easily make
such decisions. It is expected to see a more number of stores in the future.
Coach. Mallcenters in Coach. 2021. < https://www.mallscenters.com/brands/coach>.
The article will help you find and locate the number of Coach stores near you and update
the number of opening and closing hours. There are many stores that help the customers
find their required products, and sometimes the customers want to know the nearest
stores. The source locator will help you know the nearest store located, and you can
easily place the required order.
C. Sub-Point C: Coach owners and stakeholders expect to see a high increase in
revenue.
There are several brand competitors, and revenue generation is a complicated factor. It is
found that the clothing brands are getting increased in number. As far as Coach is
Research and Source - Ma 4
concerned, the owners and stakeholders view that the company will increase its revenue.
The loss due to coronavirus has not affected the company as the other departments.
Bedi, Mehr. Coach owner Tapestry forecasts higher revenue profit as luxury demand returns. 2021. <https://www.reuters.com/business/retail-consumer/coach-owner-tapestry-quarterly- sales-beats-estimates-2021-08-19/>.
The article has reflected on the sales of Coach in the first quarter of 2021. The earnings
are supposed to be increased in the following years. The survey has shown the detailed
finance of the company from 2013 to 2021. The results showed that the company has
kept on making the success since then. The most trending and revenue-generating
products are handbags. Women's handbags are the main source to create revenue. The
current revenue generated by women's handbags in Coach is 2302 million, the most
successful figure.
CNBC. Earnings of Traptesy. 2021. <https://www.cnbc.com/2021/05/06/coach-owner-tapestry- tpr-q3-2021-earnings.html.>.
The news article has shown the statistics of earnings and trends of revenue generation of
Coach. The trends have shown an increase in earnings and positive responses by
customers. The trends have also determined that the company should focus on the ladies'
handbags because they are hot selling. The trends go quite well with the handbags from
the last few years. It is good to see that the products are sold, and the revenue is increased
to many folds. Though Coach is not ranked first or is at the top of the market, it is good to
see healthy growth.
Research and Source - Ma 5
II. SECTION 2: Detailed Financial Information - Microeconomics
A. Subpoint A: Coach has been one of the important names concerning revenue
generation.
It is found that the company has not lost the passion and charm in customers' hearts.
The customers are increasing; the stores are increasing, which shows that the revenue
generation is also increasing. The in-stores and other retail outlets have shown
immense growth.
Wire. Tapestry, Inc. Reports Fiscal 2020 Fourth Quarter and Full Year Results. 2021.
https://www.businesswire.com/news/home/20200813005269/en/Tapestry-Inc.-Reports-Fiscal-
2020-Fourth-Quarter-and-Full-Year-Results
The article has shown the statistics for the revenue generation of the company. The
revenue generation story is almost similar in all the sources. The revenue is
increasing, and it is observed that the company has worked hard in the last decade
because it has touched the highest success till 2021.
DB. eCommerce Revenue Analytics. 2021. <https://ecommercedb.com/en/store/coach.com>.
The article has shown the revenue generated by the online stores of Coach. The first
online store was launched in 1997. It is one of the useful sources that have shown the
revenue trends from the online stores. Online stores have become one of the
important sources of earning in the market. Coach has done a marvelous job by
attracting numerous customers and making it easier for them to place online orders
from any part of the world.
B. Subpoint B: The company has good debt to equity ratio.
Research and Source - Ma 6
The coronavirus has affected almost all the branches and industries. It is found that
Coach has previous records of debts covered by the company. The current reports
reveal that the company is doing good with the debts, and the debt to equity ratio
favors the company.
Neticals. COACH INC (TPR) Debt to Equity Ratio Analysis. 2021. <https://www.netcials.com/financial-debt-equity-ratio-usa/1116132-COACH-INC/>.
The source provides the details of the financial debt to equity ratio of USA Coach.
Looking at the ratio, it is determined that the company is making a huge success. The
losses are being recovered, and the owners are moving towards success. The
stakeholders are encouraged to see more growth in their company.
Laat. Coach, Inc. Reports Fiscal 2017 Fourth Quarter and Full Year Results. 2017. <https://last10k.com/sec-filings/coh>.
The source provides the complete financial details with the profit and debt of Coach
till 2021. The profit and debt of the company vary with the years, and it is common
for the companies to face profit and loss. The companies with strong leadership move
towards success with the help of less debt to equity ratio.
C. Subpoint C: Coach will be a big name with bright financial forecasts in the
industry.
Several companies are getting fame with each passing. The financial forecasts are
getting focused. The owners of the company are excited about the future earnings and
forecasts. They claim the company to be a big name in the coming years.
Tariff. Why Coach’s Success Remains Key To Tapestry’s Growth. 2019. <https://www.forbes.com/sites/greatspeculations/2020/12/31/why-coachs-success- remains-key-to-tapestrys-growth/?sh=408e4aae3955>.
The article provides information on how the company is growing fast. The author has
focused that the company has always taken care of the customer's choices and made it
easier to fashion at a lower price. The price has always been an issue for middle-class
Research and Source - Ma 7
customers, but it is found that the company has made a huge success with the time.
The success is because of the huge efforts and struggles made by the company.
Chantel. How Tapestry Is Raising Prices. 2021. <https://www.businessoffashion.com/news/retail/how-tapestry-is-raising-prices/>.
The article has focused on how the customers and prices of Coach both are
increasing. The rising prices do not mean that the company does not care for the
customers, but it also increases its quality. Overall, the market prices are increasing,
so Coach has increased.
III. Section 3: Industry Landscape, Trends and Competition- Macroeconomics
A. Subpoint A: Coach is moving towards sustainability
It is claimed that Coach has made a huge success that has become one of the biggest
brands. The customers and revenue are not fluctuating, but they are continuously
increasing. The customers are satisfied with the performance of the company.
Read. Coach is taking adequate steps to reduce its greenhouse gas emissions. 2021. <https://directory.goodonyou.eco/brand/coach#>.
The article has explained the journey of the brand towards sustainability. The journey
started in 1941, and since then, the company has seen success. The company has
made sure that the customers are the biggest support.
Aziz, Sandy. 2021. <https://www.teenvogue.com/story/coach-to-stop-destroying-goods>. The article has explained the story to prevent destroying goods and move towards
sustainability. Sustainability is one of the new concepts found in the industry, and the
company has made certain improvements to move towards sustainability.
B. Subpoint B: Coach has several competitors, but it is stable.
Research and Source - Ma 8
Coach has faced a huge number of competitors because it has been seen that there are
different threats. The company is not worried about the threats but focuses on
success. Customer satisfaction is the only goal.
Soni. Purse Wars: Coach Seeing Fierce Competition For Market Share. 2015. <
https://finance.yahoo.com/news/purse-wars-coach-seeing-fierce-175101731.html#>.
The article has provided a glimpse of competitors of the company in detail. Despite
many competitors, Coach has tried to maintain its reputation. The increasing
competition is good in the market, but the customers get several options, and
reputation is difficult to maintain.
Boss. Coach Company. 2021. <https://coachinc.wordpress.com/assignment-1/brand- positioning/competitor-analysis/>.
The article has analyzed the competition among the market trends concerning Coach
company. Despite many competitors, Coach has tried to maintain its reputation. The
increasing competition is good in the market, but the customers get several options,
and reputation is difficult to maintain.
C. Subpoint C: Coach has won the hearts of millions of people.
When the company started, the owners did not know there would be a huge success.
Different brands like Nishat, Nike, and Sephora provide the best articles. Despite all
these brands, Coach has maintained the trust in customers.
Palmeri. Coach’s Top Team on Chemistry and Growth Opportunities. 2021. <https://wwd.com/business-news/business-features/coachs-dynamic-duo-on-chemistry- and-growth-opportunities-1234969863/>.
The article has provided the news about growth opportunities for the company. The
growth opportunities are in the field of handbags and ladies' clothes.
Research and Source - Ma 9
Jane. Coach x Champion Uses TikTok Stars for Campaign Launch. 2021. <https://wwd.com/business-news/media/wisdom-kaye-maha-gondal-jeffrey-tung-coach- x-champion-tiktok-campaign-1234721066/>.
The article has provided the fun element for the company as the growth opportunities.
It is one of the promotional strategies used by the company to attract customers.
IV. Section IV: Recent Developments, Analyst Opinions and Consensus
A. Subpoint A: Coach is a successful company in the eyes of customers.
Despite several competitors, it is found that Coach has to be at the top. Coach is a
sustainable company. It has been among the top brands, and it is forecast to succeed.
Page. Coach - The Success Story. 2022. <https://thepangean.com/Coach-The-Success-Story>.
The article has provided the success story of Coach. The company started in 1941, and it
was the average start because the company did not know that it would succeed among all
the generations. The company's story is full of motivation and inspiration. The company's
vision is to craft the beautiful things that long last and win customers' hearts. The
company has always taken care of the customer's choices and fashion sense. The current
stage in the growth lifecycle shows that the company is engaged in making accessories
for both men and women.
Business. Coach, Inc. - Company Profile, Information, Business Description, History, Background Information on Coach, Inc. 2020. <https://www.referenceforbusiness.com/history2/18/Coach-Inc.html>.
The article has provided the complete history of the company Coach. The company
started in 1941, and it was the average start because the company did not know that it
would succeed among all the generations. The company's story is full of motivation and
Research and Source - Ma 10
inspiration. The company's vision is to craft the beautiful things that long last and win
customers' hearts. The company has always taken care of the customer's choices and
fashion sense. The current stage in the growth lifecycle shows that the company is
engaged in making accessories for both men and women.
B. Subpoint B: The coach has made extensive use of technology.
The 21st century has made all the companies advanced. Everyone wants to give comfort
to their customers. Coach has made better use of technology for its customers.
Fast. Coach. 2021. <www.fastcompany.com/company/coach>.
The article has provided information on the technology of the company. Technology
adoption is important in the current century to get the proper benefits.
Source 2: https://www.sporttechie.com/smart-apparel-connected-coaching-asensei-
trx-yoga-rowing-athos
The article has provided the information to use technology in the future. The company
has already introduced online forums, and new products are now being launched to show
the effectiveness of the products. The new technology helps the company become
effective and get the place of the sustainable brand in customers' eyes.
C. Subpoint C: The coach has made many improvements from past years.
Coach started its journey a long time. There were many ups and downs during the
journey, but the brand has been successful. It has maintained its reputation. A
company's reputation is important for the stakeholders, and Coach tries to meet
customers' demands to bring improvements to the company.
Mcgregor, Erik. ‘Emotional’ purchases and splurges on fun handbags mitigate sales declines at Kate Spade and Coach. 2020. <https://fortune.com/2020/10/29/tapestry-coach-kate-spade-
Research and Source - Ma 11
handbags-q2-sales-retail-trends-luxury-brands/>.
The article has provided insight into improvements made by the company. The
handbags are especially focused on in this article. It has already been mentioned that
the handbags are hot selling products and ladies are the huge fan. The article focused
that the handbags are now improved and available in the company's huge collection.
Nguyen, Ally. Coach’s Fall from Grace to Walk Out as a New American Luxury Holdings. 2020. <https://envzone.com/coachs-fall-from-grace-to-walk-out-as-a-new-american-luxury- holdings/>.
The article has provided insight into improvements made by the company. The
improvements are made regarding quality and grace. The company has introduced the
new fashion world, and the customers love how the company pampers them. Both
men and women are equally important for the brand.
Assignment: Works Cited
Instructions
You will be working individually on your Company Report. It is your sole responsibility for completing this assignment.
1. Review the Lecture in this module for detailed instructions.
2. Submit a preliminary Works Cited for your report.
3. Also locate the resource links in this module, as well as additional samples in your textbook for more information on writing a Works Cited.
Submit
· Use the Assignment Rubric in this module to assess your work.
· Please submit and format your paper in 12 point Times New Roman font in a Word document.
Works Cited Resource Links
If you need help with creating individual Works Cited Entries or a drafted Works Cited, try using the following web sites:
· EasyBib: www.easybib.com
· Citation Machine: www.citationmachine.net
You may also refer to these websites for additional samples and information:
· Purdue Online Writing Lab (OWL) : http://owl.english.purdue.edu/owl/resource/747/1/
Feedback from last week：
Very good work. I think it's best to cite the article you're reviewing at the top where you begin that specific point. It makes more sense and would make it a lot clearer.
Research Project Part 2
Due at the end of week 7
This project is closely aligned with the Course Outcomes and Finance Program Objectives. Completion of this project can be used as part of a portfolio to show potential employers the student is skilled at performing company valuations and financial statement analysis and can be included on the student's resume.
Bond and Stock Performance Analysis
OBJECTIVE
In this part of the project you are to assume to have been hired to join a team serving as an internal financial analyst to THE COMPANY. Your client plans to invest in bonds and (or) stocks issued by THE COMPANY (SELECTED BY INSTRUCTOR). In part 6 of the assignment you are asked to provide some recommendations to THE COMPANY’S management.
THE COMPANY for part 2 of the project can be the company that you were using for the Research Project Part 1 or ANOTHER COMPANY determined by your professor. THE COMPANY for this part of the project must have bonds listed on the website http://finra-markets.morningstar.com/BondCenter/Default.jsp. To find the information on bonds, click on Search in the middle of the screen (under Market Center Bond Guide), under Quick Search type the Issuer Name and the Symbol, and click SHOW RESULTS.
Alternatively, you can request approval of another publicly traded company. This request must be submitted before the end of the first week of the course. The request must include
· identification of the company by ticker symbol and name
· a reasonable and appropriate explanation of why you want to examine the alternative company
· the source of the analyst's report that will be used in the analysis (which must be submitted to me)
· acknowledgement by you that all the specific elements of the assignment (see below) will be prepared by you and included in the final research project report
SUGGESTED WEBSITES
www.morningstar.com - To find the information for your company you need to type the stock symbol in the Quotes window to get into the company’s page.
http://finra-markets.morningstar.com/BondCenter/Default.jsp - To find the information on bonds, click on Search in the middle of the screen (under Market Center Bond Guide), under Quick Search type the Issuer Name and the Symbol, and click SHOW RESULTS.
https://markets.businessinsider.com/bonds. To find the information on bonds, scroll down the page, type the name of the company in the window under Bond Finder, and click SEARCH.
www.marketwatch.com -To find the information for your company you need to type the stock symbol in the Search window to get into the company’s page.
www.money.cnn.com -To find the information for your company you need to type the stock symbol in the Search window to get into the company’s page.
www.finance.yahoo.com - To find the information for your company you need to type the stock symbol in the Search window to get into the company’s page.
www.nyse.com – Click on Data, then click on Stocks (under Quotes), and type the name of the company or the stock symbol in the window “Keyword or symbol” to get into the company’s page.
www.nasdaq.com - To find the information for your company you need to type the stock symbol in the Search window to get into the company’s page.
Company’s websites
YOUR SPECIFIC ASSIGNMENT
Using the information from the websites the student will develop evaluation of bond and stock performance for THE COMPANY (SELECTED BY INSTRUCTOR). (The evaluation portion will total 85% of the assignment grade)
-1—Introduction (3% of the project grade)- The paper should begin with a short introduction that explains the purpose of the paper, and provides an overview of the contents that follow (one short paragraph).
-2- The financial leverage ratios (15% of the project grade)
a) Find the financial leverage ratios for THE COMPANY assigned for you of the project for the last 3-5 years in the Internet. Present these ratios as the table(s) in your project.
You can find these ratios in the Internet or calculate them. If you use published ratios you must indicate that and cite their source.
· Debt-to-assets ratio (Debt ratio)
· Debt-to Equity ratio
· Interest Coverage ratio (the Times Interest Earned)
b) Write (about) 1 page of the analysis of the ratio results. In your analysis you should answer the following questions. Please explain your answer to each question.
How is THE COMPANY financing its assets? Discuss how much risk is associated with the financial structure the company? How can this risk be measured? Please explain.
-3- Collect and evaluate the data about bond performance of the assigned company. (20% of the project grade).
The information on bonds can be found on the website http://finra-markets.morningstar.com/BondCenter/Default.jsp. To find the information on bonds, click on Search in the middle of the screen (under Market Center Bond Guide), under Quick Search type the Issuer Name and the Symbol, and click SHOW RESULTS.
Another useful website on bond information is https://markets.businessinsider.com/bonds. To find the information on bonds, scroll down the page, type the name of the company in the window under Bond Finder, and click SEARCH.
Important: Copy the quotations of two bonds issued by THE COMPANY (SELECTED BY INSTRUCTOR) that contain the Price. Present these quotations in your project.
1. What were the last prices of the bonds (listed in the Last Sale column)? Assume that par value of the bond is $1,000. How much the investor will pay for the bond if he/she purchased the bond at the Price listed in the Last Sale column. Show your work in your project.
2. Assume that par value of the bond is $1,000. Calculate the annual coupon interest payments. Show your work in your project.
3. Assume that par value of the bond is $1,000. Calculate the current yield of the bonds. Show your work in your project.
4. How much is the YTM listed in quotations of the bonds (in the Last Sale column - Yield) (no calculations are required for this question?
5. Write a 1-2 page of the analysis of the bonds. In your analysis you should answer the following questions. Please explain your answer to each question.
a) If you are going to buy a bond issued by THE COMPANY, which bond would you choose? Why?
b) Are these bonds callable? If the bonds that you chose are callable (non-callable), will it change your decision to buy them?
c) If you are an investor who is looking for a bond to invest in, are you going to buy a bond that you chose? Take a look at the balance sheet and income statement of the company. What data or ratios support your decision to buy this bond or not? You may want to incorporate the results of the Research Project Part 1, as well as the results of the financial leverage ratios to answer this question. You should develop a specific recommendation, with supporting rationale for the investor to explain your answer.
-4- Collect and evaluate the data about stock performance of the assigned company for the last one year. (Totally 30% of the project grade).
1) Find the market ratios for the company for the last 1-3 years and its major competitor for the last year in the Internet. (15% of the project grade)
· Price/Earnings ratio
· Market/Book ratio (also called (Price/Book ratio)
· Earnings per share
· Dividends per share
· Other market ratios on your choice
These ratios are available on www.morningstar.com > Company’s page – under Valuation, Financials, and under Dividends
You can find these ratios in the Internet or calculate them. If you use published ratios you must indicate that and cite their source.
a. Present the market ratios as the table(s) in your project.
b. Write about 1 page of analysis of the market ratio results that you found. Compare the market ratio results against the industry or main competitor. In your report please answer the question: Are the common stockholders receiving an adequate return on their investment?
c. Compare the P/E ratio of your company with the industry average or 5-year average. Is the stock overvalued, undervalued, or properly valued? Why?
d. In accordance with your findings, is it reasonable to buy the stock? Please explain your answers.
-2) Analysis of the historical stock prices trend for the last year. (15% of the project grade)
a. Collect and evaluate the data about stock prices of the assigned company for the last one year for the company and its major competitor.
b. Create the chart(s) using the stock price chart tools on the websites or Excel. Present the chart(s) in your project.
c. Write about 0.5 page of analysis the historic stock prices trend for the last year.
In accordance with your findings, is it reasonable to buy the stock? Why? Please explain your answer.
-5- Develop a specific recommendation, with supporting rationale for the COMPANY’S management - Think about the financial strategy of the company, how to best balance THE COMPANY’S financial leverage to optimize shareholder wealth going forward taking into consideration the company's current market position, credit rating, dividend policy, etc. (12% of the project grade).
PRESENTATION OF PAPER AND WRITING (15%) of the project grade):
-Organization, Format and Presentation of Paper including the Title page, Introduction, Body, and Summary. Each section of the paper must begin with a sub-heading. Please use the sub-headings included in the assignment (4% of the project grade)
Use of Tables, Figures and Other Graphics to Summarize and Support Analysis Presented in the Paper (3% of the project grade)
Logical and Smooth Flowing Transitions and Relationships among Sections of the Written Report (3% of the project grade)
Research Sources and Significance of Research Information and Data, Use of APA Citation Methodology (5% of the project grade)
FINC 330 Project Descriptions
Research Project Part 1
Due at the end of week 5
This project is closely aligned with the Course Outcomes and Finance Program Objectives. Completion of this project can be used as part of a portfolio to show potential employers the student is skilled at performing company valuations and financial statement analysis and can be included on the student's resume.
Ratio Analysis
OBJECTIVE
You are to assume you have been recently hired by The Company and have been assigned to a team that reports to the CEO of THE COMPANY (SELECTED BY INSTRUCTOR). The head of your team is the CFO who is concerned about THE COMPANY’s current financial performance and comparison against major competitors in the industry and the impact that may have on the firm’s stock price. The CFO would like your team to provide insights that will help them to project future financial performance. Specifically, the primary question to answer is: will THE COMPANY be financially viable over the next two to three years, and which steps should be done to improve its financial stability?
THE COMPANY that is to be analyzed for this project is to be a company selected by instructor.
Alternatively, you can request approval of another publicly traded company. This request must be submitted before the end of the first week of the course. The request must include
· identification of the company by ticker symbol and name
· a reasonable and appropriate explanation of why you want to examine the alternative company
· the source of the analyst's report that will be used in the analysis (which must be submitted to me)
· acknowledgement by you that all of the specific elements of the assignment (see below) will be prepared by you and included in the final research project report
SUGGESTED WEBSITES
www.morningstar.com - To find the information for your company you need to type the stock symbol in the Quotes window to get into the company’s page.
www.marketwatch.com -To find the information for your company you need to type the stock symbol in the Search window to get into the company’s page.
www.Finviz.com - To find the information for your company you need click on Screener on the top of the screen, type the stock symbol in the Ticker window to get into the company’s page., and click on the company in the list.
www.money.cnn.com -To find the information for your company you need to type the stock symbol in the Search window to get into the company’s page.
www.finance.yahoo.com - To find the information for your company you need to type the stock symbol in the Search window to get into the company’s page.
www.nyse.com – Click on Data, then click on Stocks (under Quotes), and type the name of the company or the stock symbol in the window “Keyword or symbol” to get into the company’s page.
www.nasdaq.com - To find the information for your company you need to type the stock symbol in the Search window to get into the company’s page.
Company’s websites
YOUR SPECIFIC ASSIGNMENT
MY COMPNAY: WALMART
Using the information from the websites the students will develop evaluation of the financial performance for WALMART. (The evaluation portion will total 85% of the assignment grade)
-1—Introduction (3% of the project grade)- The paper should begin with a short introduction, explains the purpose of the paper, and provides an overview of the contents that follow (one short paragraph).
2— Trend analysis (20% of the project grade)
Analyze the financial trends over the last 5 years of
· Sale Growth,
· COGS Growth,
· Gross Income Growth,
· Interest Expense Growth,
· Net Income Growth,
· Cash & Short Term Investments Growth
· Assets - Total - Growth.
You can find these ratios in the Internet or calculate them. If you use published ratios you must indicate that and cite their source.
These growth rates are available in www.marketwatch.com -To find the information for your company you need to type the stock symbol in the Search window to get into the company’s page. Click on Financial > Income Statement (or Balance Sheet) > click on View Ratios.
To present your findings, you will create the table(s) and/or graphs. You can use the bar graphs provided by www.marketwatch.com or create your own ones.
Write about 1-2 pages of the analysis of the financial conditions, its stability, and trends. What important information does this analysis provide?
-3— Financial ratio analysis. (25% of the project grade)
In this part of the project you will complete ratio analysis of THE COMPANY. Please remember that you are the financial analyst of THE COMPANY and should prepare the report to be read by the chairman (CEO) of THE COMPANY. The ratio analysis should be completed from the point of view of THE COMPANY’s the management.
The chairman of THE COMPANY is especially concerned about the following groups of ratios:
· Liquidity (current ratio, quick ratio)
· Operating performance ratio (Days of Sales in Inventory, Days of Sales Outstanding, Days of Payables Outstanding), Receivables Turnover, Inventory Turnover, Fixed Assets Turnover, Total Assets Turnover)
· Profitability ratios (Gross Profit Margin, Operating Profit Margin, Net Profit Margin)
· Return on Investment ratios: (ROA, ROE)
These ratios are available on www.morningstar.com > Company’s page – under Financials and under Operating Performance
You can find financial ratios for the company for the last 1-5 years in the Internet or calculate them. If you use published ratios you must indicate that and cite their source.
a) Present the ratios as the table(s) in your project. Create graphs for some ratios on your choice over three years to show trends.
b) Write 2 pages (or more) of analysis of the ratio results that you found. In your analysis you should answer the following questions:
· How liquid is the company?
· Is management generating a substantial profit on the company’s assets?
· If the management of the company would like to improve the company’s financial performance, what should the management of THE COMPANY do?
-5- Evaluate Return on Equity for the company for the last three years using the DuPont analysis. (17% of the project grade).
You can find these ratios in the Internet or calculate them. If you use published ratios you must indicate that and cite their source.
a. Find ROE, Net profit margin (listed as net margin), asset turnover, financial leverage for the last three years for your company. You also may use debt/equity ratio in your analysis. Present the ratios as the table(s) in your project.
b. Find ROE, Net profit margin (listed as net margin), asset turnover, financial leverage for the last year for its major peer competitor. You also may use debt/equity ratio of peer competitor in your analysis. Present the ratios as the table(s) in your project.
c. Has the company’s ROE changed over the last three years? What was the main factor that influenced this change?
d. Compare the ratios of you company to the peer competitor. If the management of the company would like to improve the company’s return on equity, what should the management of the company do?
Write about 1 page of analysis to answer the questions (c) and (d).
-6- Develop a specific recommendation, with supporting rationale, as to whether the assigned company's recent trends and results in financial performance is of sufficient financial strength, will THE COMPANY be financially sustainable over the next two to three years, and which steps should be done to improve its financial stability? (about 1 page) (15% of the project grade).
-7- Reflection – the student should write a paragraph in their own words reflecting on specifically what they learned from the assignment and how they think they could apply what they learned in the workplace. (5% of the project grade)
PRESENTATION OF PAPER AND WRITING (15%) of the project grade):
-Organization, Format and Presentation of Paper including the Title page, Introduction, Body, and Summary. Each section of the paper must begin with sub-headings. Please use the sub-headings included in the assignment. Please use double spaced, with one-inch margins, and use 12-point Times New Roman font. (4% of the project grade)
Use of Tables, Figures and Other Graphics to Summarize and Support Analysis Presented in the Paper. All tables and charts should have the numbering system, like “Table 1…”, the title, and foot/end note to reference the source of the information. (3% of the project grade)
Logical and Smooth Flowing Transitions and Relationships among Sections of the Written Report (3% of the project grade)
Research Sources and Significance of Research Information and Data, Use of APA Citation Methodology (5% of the project grade)
