Marketing Summary

( Choose a hypothetical business/organization and develop a Social Media Marketing P lan for it. Explain here the purpose of your Social Media Marketing Plan and why it is important for your chosen entity ’s overall advertising campaign. How will it support your company’s mission? )

Social Media Objectives

( Summarize how your objectives work together for the growth of your chosen entity ’s communication with consumers, as well as how they contribute to your overall marketing strategy. )

Target Audiences

( State the characteristics of your target audiences including any data you have about demographics (based on segmentation) . How will these audiences influence your social media marketing campaign strategy ? What tactics will you use to get your messages to reach all three different audience s ? )

Message Synchronization and Integration

( Identify which venues /methods you will use to deliver your messages to your audiences. Business/Organization’s website Business/Organization’s message board E-Mail marketing campaign Print and/or mail media Events Etc. Identify which Social Media venues you will use to deliver your messages to your audiences. Twitter Facebook Google+ Pinterest Tumblr Youtube Instagram Flickr Myspace Other )

Monitoring and Listening

( Describe your plan for listening to your audience, monitoring conversation, and replying to audience questions/comments/concerns/messages. What is the structure of your Social Media team? Is there a daily, weekly, or monthly schedule for who will monitor the pages? If questions arise, whom should your team members contact for answers? )

Social Marketing Strategy

( Consider your audience and describe what type s of messages you will send. Will they be news, promotional, sale-related, community building, or all of the above? How will each strategy contribute to your marketing plan? )

Venues and Monitoring Tools

( Draw from your chosen list of Social Media venues /methods and summarize here why you chose them, then update the chart about monitoring. )

Measurement Tools

( Summarize how you will gauge audience interaction and page growth. What tools will you use to gather data and how will you package this data into reports? Will the reports be weekly, monthly, or yearly? Facebook Insights Hootsuite Analytics Google Analytics Simply Measured Klout PeerIndex Topsy Other )

Measurement Data Evaluation

( Go into detail about what you will do with the data. Will you look for ways to instigate growth if you see problem areas? If you need to re-evaluate your overall marketing plan to adjust future data, what will your team do? Will there be daily, weekly, or monthly meetings with your team about your data? )

Marketing Plan Timeline

( If you have major dates by which you want to see certain areas of growth, list them here. For example, if you’d like your entity ’s Facebook page to gain a valuable amount of participation within six months, list the ways in which you can do so using all of the above information. How do you want your Social Media Marketing Plan to have helped your company grow its online presence by this time next year? What are your major goals and when are their deadlines? )

Budget and Summary

( Develop a budget for what you can spend on marketing tools, list it here as well as what you think you’ll need. For example, Hootsuite offers a paid version, which will cost your company money but may be invaluable to your plan. )