To support your work, use scholarly sources and outside sources. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Part 1 Measuring Responses

In Part I, a company’s cereal is not selling well. You have to create a 10–15-question survey that measures customers’ preferences for the company’s cereal product. 

In the present business environment, the best decisions are the ones that are informed decisions. Such decisions are based on collecting and analyzing good data. In order to properly measure, for example, the customers’ preferences regarding a product, it is important for a survey to ask the correct questions and in the correct manner.

Now what type of questions you will use to measure the preference is the crux of the assignment. Think about all the questions you need to ask when you are trying to determine customer-buying decisions about a product (taste, price, other products, etc.). Additionally you need to answer the following questions:

· How many scale items will you put in the survey? Justify your answer.

· Will you use multiple-choice questions? Why or why not?

· How many scale items will you use in the survey?

· Why did you select that number of scale items?

· How many scale points will you use in the survey? Justify your answer.

· What data type will be used in the survey? Justify your answer.

Part 2 Obtaining Results from a Survey

In Part II, you have to create a set of survey questions, assuming that you sell cars. You are attempting to measure how customers perceive the quality of the cars that you sell. 

Surveys are a good tool for collecting valuable information, if designed and implemented properly.

It is important that a survey provide valuable results. Make sure you create three survey questions (with justification) each for simple category scales, multiple-choice single-response scales, multiple-choice multiple-response scales and Likert scale summated ratings.

It is important that a survey provide valuable results.