Multimodal

Everyone’s selling, but are you buying?

Advertising of Multimodal “texts”

Definition: Multimodal refers to works that use a combination of modes, including words, static images, moving images, and sounds.

Examples: Works include print advertisements, commercials, videos, websites.

Assignment: Write a summary-analysis paper on a multimodal advertisement.

Methods of critique: Propaganda Techniques

Length: 2-3 pages (summary intro, two bodies, conclusion)

Transfer – associating a product with a beloved idea

Name calling: Attacking person or product the negatives of opponent are emphasized

Glittering Generalities – use of buzz words, like freedom, progress, future

Testimonial similar to transfer, beloved personalities (celebrities) are used to advocate for a product. Here, a characteristic of the celebrity is being transferred onto the product.

Appeals to (False) Authority: Using unqualified authority figures

https://www.youtube.com/watch?v=KuqxE28GOKg

Plain folks – I’m just like you; thus, the product is meant for everyone. Typical for everyday products.

Bandwagon – everyone else is doing it, so you’re weird if you don’t

Snob Appeal – by purchasing a product, the consumer’s status will be elevated.

Card stacking – evidence on one side is used to make product seem more appealing

Emotional Appeals – loaded language or images to manipulate audience

Fear: “They Lived” -- https://www.youtube.com/watch?v=-zuUpfvabBs

Sympathy

Duty

Fear

Humor

Admiration

Tender

Wistful

Passion

Joy

Elitism, etc.

Sometimes Ads are selling ideas rather than products

Greenpeace Ad for Legos

https://www.youtube.com/watch?v=qhbliUq0_r4

Suggested Websites

Clios.com

Youtube

Citing Online Sources

Company. “Title of Video.” Online clip. Website, date posted. Web. Date accessed.

Youtube

Old Spice. “The Man Your Man Could Smell Like.” Youtube, 5 Feb 2010, web, 2 April 2020.

Clio Awards

Burger King.“The Whopper Detour.” Clios, 2019 clios.com/awards/winner/digital-mobile/burger-king/the-whopper-detour-72671.

Political Science 201 – Second Assignment

Assignment #2 builds on Assignment #1. In the previous assignment students practiced building a basic argument in a four paragraph format. The care and focus that was needed in crafting those four paragraphs now must be repeated with a more complex argument. In Assignment #1 your two points or ideas were constrained to a paragraph each. In Assignment #2 you must develop your points or ideas using multiple paragraphs. In this way, the two (or three) points that you wish to make will be discussed and developed using multiple, but equally focused and developed paragraphs.

Academic Integrity: The University takes the issue of plagiarism very seriously. Be sure to provide a citation whenever you use ideas that are not your own. If you have any questions about how to do this, please meet with your TA during his/her office hours.

Submission of the Essay: For this essay, you will submit it to the D2L drop box. Please keep a hard copy for your records, however you will be asked to submit only an electronic copy to D2L. Your comments will be returned to you in electronic format, unless other arrangements are made with your TA.

ESSAY QUESTIONS

You must choose one of the questions listed below and answer it in an essay form. In responding to the question, you may begin with your text, but you are required to examine other scholarly (peer reviewed) articles/books that will shed light on the question you have chosen. In particular, you should check journals that might be relevant in political science and political thought. You must use and cite at least five books or articles.

1. Using Justin Trudeau as your case study, to what extent is he a ‘liberal’? Define liberalism and provide some specific examples of policies endorsed by your chosen politician that might either embrace and/or contradict this definition. On balance, does he fit your definition of ‘liberal’? (Hint: there will be many scholarly sources on liberalism. You may also wish to consult newspapers. While you may cite newspapers, they are not scholarly and do not count towards your five scholarly sources).

2. Would Edmund Burke think Jason Kenny is a conservative? If so, why, if not and what ideology might fit better and why? Use specific examples of policies that Kenny endorses as evidence. (Hint: there will be many scholarly sources on conservatism. You may also wish to consult newspapers for policy positions. While you may cite newspapers, they are not scholarly and do not count towards your five scholarly sources).

3. Should the United Nation’s Security Council end the veto power of the Permanente Five? Why or why not?

4. Is it correct to view fascism as primarily a 20th century ideology? Or is this ideology something that we continue to see and confront today?

5. Read the following columns: http://blogs.lse.ac.uk/businessreview/2017/03/13/gender-quotas-and-the-crisis-of-the-mediocre-man/ and http://blogs.lse.ac.uk/politicsandpolicy/merit-vs-equality-argument/ and https://www.adelaidenow.com.au/news/opinion/rebecca-baker-jobs-should-be-based-on-merit-not-gender-quotas/news-story/be4e85419700f0f2c479c97c0731f93d and https://nationalpost.com/opinion/robyn-urback-gender-quotas-are-dumb-but-lets-stop-pretending-cabinet-appointments-are-based-on-merit Question: Are gender quotas inconsistent with political meritocracy? (Note: These blogs are designed to get you started, they do not count toward your five scholarly sources)

6. Should Canada change its electoral system? If yes, which system would you advocate for and why. If not, why not?

7. Governments in The West, including Canada’s, have increasingly focused their attention on terrorist groups like the Islamic State as sources of global instability and insecurity. Is Canada focusing its attention on the ‘right’ kind of security threats? Or is this focus at the expense of more pressing security challenges?

8. Some scholars argue that Canada should embrace a relationship of Treaty Federalism with Indigenous peoples. Outline, with specific reference to both the written text, and Indigenous traditions of Treaty 7, what treaty federalism is, and how it might work. (Hint: you will probably want to consult the book The True Spirit and Intent of Treaty 7 (1996)).

9. Re-elected Calgary mayor Nheed Nenshi said on election night in October of 2017 that the election "was often more about personality than policy.” Would having parties at the city level increase the focus on policy and decrease the focus on personality? Compare using Calgary and Vancouver as your case studies.

USEFUL RESOURCES FOR RESEARCHING YOUR PAPER

There are a number of useful places to go to begin researching and writing your essays.

1. Your T.A and Discussion Group. Your TAs will mark your essays and they have written many political science term papers so are the best resource when you want to get answers for your questions about the essay. You will also have a one hour group tutorial during the term to discuss the writing and referencing of essays. You should make an appointment to see your TA (or go to his/her office hours). It is better to go earlier in the term rather than later so you give yourself enough time to work through both the research and writing stages of the essay.

2. Ucalgary library. There are also resources available at the Taylor Family Digital Library. The library provides different kinds of support on researching your essay topic, and finding the right books and articles.

ASSESSMENT

Your essays must have the following components:

This assignment must include:

· A title page, with your name, student number and TA’s name

· An Introduction

· A central thesis statement formed into one complete sentence. The thesis statement must articulate what this assignment is going to argue (and must appear in the introduction)

· Two or three points/ideas that offer argumentation on different, but related points supporting your thesis

· Sentences transitioning and/or linking one point or idea to the next

· A conclusion in which students provide a summation of their ideas. Your conclusion needs to be clearly connected back to your central thesis statement.

· Conform to the formatting requirements listed below

· Be no more than five (5) double spaced pages

· Cite and integrate five (5) scholarly sources

The following will be used to assess the above components (highlighted lines are often trouble points for students and are particularly important):

1. A Clearly Stated Thesis - what you are trying to demonstrate or prove.

a. Argument to support your thesis:

i. analysis of the subject matter; not just description

ii. setting out key issues

iii. essay flows from one point to the next

iv. addresses key points on the other side of the argument

2. Effective use of a variety of good sources

a. you must use at least five books or articles, (textbooks, magazines and newspapers do not qualify as scholarly material)

b. using relevant articles, books and other materials

c. demonstrating familiarity with the literature of the subject

d. quotations properly used

e. careful use of websites

f. references correctly done

g. In-text APA is required

i. -bibliography present and correctly formatted

3. Relevant subject material - leave out irrelevant material that is not related to the argument you are trying to make.

4. Organization and style

a. paper is well written

b. good construction of paragraphs

c. essay concludes; does not just end.

d. mechanics (spelling, punctuation, grammar etc.)

GRADING SCALE

Please ensure that you have read, and understand, the grading scale for each letter grade outlined in the evaluation criteria.

1

A True Democracy Needs Proportional Representation

Student name

Student Number:

TA:

As Canada stands in the modern world our electoral system remains in the dark ages. Canada’s current first past the post system or single member plurality destroys the meaning of democracy. majority governments are formed without most of the vote, thus clearing the way for misrepresentation and manipulation of people's desired representation. This paper will be arguing that Canada must reform its electoral system to properly represent the diverse views within the vast boundaries of the Canadian confederation. For Canada to truly become a democracy we must reform this ancient system of first past the post to a proportional representative system so every Canadian’s voice is heard and has an impact in policies and legislation that effects every Canadian citizen.

First past the post (FPTP) is an unsuitable electoral system for the diverse landscape of Canada on any level of government, because it throws away the voices of so many people in its process to form a government. “In 1993, the voters repudiated the ruling progressive Conservatives, but got the electoral system almost decimated Canada's oldest party. Rather than electing 46 members a proportional system would have given them, the Tories ended up with only two” according to Henry Milner's (1999, P. 38) book Making Every Vote Count: Reassessing Canada’s electoral system. This is a perfect example of how FPTP destroys the equality of people's votes, the shameful electoral system we have implemented in Canada discriminates against most of the populations vote. This means that when a government is formed it does not actually represent the people of Canada. This one-sided electoral system throws away so many votes in its process, It Makes peoples votes feel meaningless and discourage people from voting.

With proportional representation (PR) people have the freedom and confidence to vote for who they want instead of voting strategically to prevent the person they disfavor most from getting into power. This is best expressed by Derriennic, Jean Pierre (2016) “people can express a sincere first preference, even if it goes to a candidate who has no chance of winning, then rank other candidates in order of preference, with voter’s last favorite last. sincere voting is effective, whereas strategic voting is almost never useful.” with these new options that PR gives it allows people to vote for who they want in order of most favorable to non-favorable, this takes away the discrimination that small parties face in the FPTP system we currently have. PR would encourage a larger turn out among voters because they would feel like that have more of an impact and chance at getting someone into office that best represents their values. Having a PR system would benefit Canada because it would better show the true wants of all Canadians by better translating votes into representatives and lessening the wasted vote.

The most damning problem with FPTP is that the voices, concerns and desires of many people are ignored. The blatant ignorance that the FPTP system is found on leads to the injustice and abuse of the electoral system by big parties. This limits the allowed positions people can take in elections, forcing individuals to sacrifice some values to have others addressed in the way they want. If we had a PR, then smaller parties would be able to get the representation they deserve. without the heavy prejudice that FPTP has on the electoral system, this is seen time and time again against the green party. The formation and ability of smaller parties to have proper representation would allow for more diverse and better representation of Canadian's views and wants from government.

Canada prides its self of the freedoms granted to its citizens so it should hold fair and non-discriminating elections so that every vote is heard and weighted the same. Canada must allow every voice to be heard with the use of a PR system. “Almost all democracies, apart from Canada, now incorporate some element of proportional representation (“PR”) into their systems. A system is fully consistent with PR principles if a party that wins X percentage of the popular vote also wins X percentage of the seats.” (Schwartz, Bryan. Pg. 133, (2001)). This quote shows how disruptive FPTP is to a democracy, the injustice and the way it distorts the popular vote to seats. With PR in Canada, Canada would be forced to hear everyone's voice, Canada under a PR system would unite, as a nation, making parties work together relentlessly to find the best solutions to difficult problems that impact all Canadians. PR would grant people the ability to have greater impact on their own representation in Canada. Empowering smaller parties who have views that more closely represent the people of Canada. Creating a more democratic society, where no minority's go unheard.

Proportional Representation is the only viable option for Canada given all the diversity within its self. Canada is a nation that has the second largest territory in the world, but only a population of 37 million as of July 1,2018 according to Statistics Canada (Statistics Canada (2018)). This Translates to the population being spread out to an extreme degree. Allowing for diverse and extremely different views across the nation on many topics. Proportional Representation would allow for a deeper and more accurate representation. "the SMP system is no longer considered fair because a political party can obtain 100% of the power with less than 50% of the votes.” (Couture, Liz (2014)) PR Would allow for a government to represent all the voters that express what that want Canada to stand for, not just one group of Canadians wishes. With minorities being better represented Canada, we would hear the voices the electoral system has overlooked with FPTP. “especially at higher levels of district magnitude, the translation of votes into seats is less distorted, thereby increasing voter feelings of efficacy.”(Cox, Gary W. ; Fiva, Jon H. ; Smith, Daniel M (2016)) with greater efficacy people would care more about voting and elections. People would Have a sense of meaning that the current FPTP system just cannot muster in people. With greater turnout of voters, it would produce an even more repetitive government and make all voices apparent in the house of commons.

Canada Must move forward to Proportional Representation electoral system. Canadian votes should not be distorted to fit the agendas of political parties. The government should be an equal representation of the Canadians wants, values and desires shown in the votes casted by Canadians. Canadas electoral system is unjust and destroys the meaning of democracy. Canadian's should have power to hold the government accountable and enforce a fair and just elections. This can only be done threw a Proportional Representation. Then Canada will be a true democracy where every voice across Canada can have an impact and be meaningful in shaping the future of Canada.

Bibliography Cox, G., Fiva, J., & Smith, D. (2016). The Contraction Effect: How Proportional Representation Affects Mobilization and Turnout. The Journal of Politics, 78(4), 1249-1263. Couture, L. (2014). Proportional Representation: Redeeming the Democratic Deficit. The Innovation Journal, 19(1), 1-12. Schwartz, Bryan. (2001). Proportional representation for Canada?(Underneath the Golden Boy: A Review of Recent Manitoba Laws and How They Came to Be)(Canada)(Statistical Data Included). Manitoba Law Journal, 28(2), 133-183. Milner, H., & Canadian Electronic Library. (1999). Making every vote count : Reassessing Canada's electoral system (Canadian Electronic Library. Canadian publishers collection). Peterborough, Ont., Canada ; Orchard Park, N.Y.: Broadview Press. Derriennic, Jean Pierre. (2016). A Better Electoral System for Canada: Moderate Proportional Representation With Ranked Ballots. Canadian Parliamentary Review, 39(4), 27-29. Statistics Canada,The Annual Demographic Estimates: Canada, Provinces and Territories, 2018 (total population only) (Catalogue number91-215-X)Ottawa, Ontario.

Get help from top-rated tutors in any subject.

Efficiently complete your homework and academic assignments by getting help from the experts at homeworkarchive.com