Student’s Name:

Example:
Legend for Positioning Matrices

  • A = ______ Company
  • B = ______ Company
  • C = ______ Company
  • (A, B and C Companies should be the company you have selected and 2 of their biggest competitors.)

Fast

High

Low

Price

Speed of Service

Slow

B

Example of a Positioning Matrix for Joe’s Plumbing Company and 2 competitors

based on Price and Speed of Service

C

A

Re-label

here

Re-label

here

Re-label

here

Re-label here

Re-label here

Re-label

here

B

Re-label the chart and move the circles to the correct location on the positioning matrix for a

pair of product/service attributes

C

A

Re-label

here

Re-label

here

Re-label

here

Re-label here

Re-label here

Re-label

here

B

Re-label the chart and move the circles to the correct location on the positioning matrix for a

pair of product/service attributes

C

A

Re-label

here

Re-label

here

Re-label

here

Re-label here

Re-label here

Re-label

here

B

Re-label the chart and move the circles to the correct location on the positioning matrix for a

pair of product/service attributes

C

A

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