Student’s Name:
Example:
Legend for Positioning Matrices
- A = ______ Company
- B = ______ Company
- C = ______ Company
- (A, B and C Companies should be the company you have selected and 2 of their biggest competitors.)
Fast
High
Low
Price
Speed of Service
Slow
B
Example of a Positioning Matrix for Joe’s Plumbing Company and 2 competitors
based on Price and Speed of Service
C
A
Re-label
here
Re-label
here
Re-label
here
Re-label here
Re-label here
Re-label
here
B
Re-label the chart and move the circles to the correct location on the positioning matrix for a
pair of product/service attributes
C
A
Re-label
here
Re-label
here
Re-label
here
Re-label here
Re-label here
Re-label
here
B
Re-label the chart and move the circles to the correct location on the positioning matrix for a
pair of product/service attributes
C
A
Re-label
here
Re-label
here
Re-label
here
Re-label here
Re-label here
Re-label
here
B
Re-label the chart and move the circles to the correct location on the positioning matrix for a
pair of product/service attributes
C
A

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