© Yanbu University College

Airport

SP15

Project #2

Hangman Game

STUDENTS DETAILS

INSTRUCTION FOR SUBMISSION OF HARD COPY (PRINT) ASSIGNMENTS

1. Read and sign your cover sheet.

2. Attach this sheet to the front of your assignment.

3. Your assignment should be submitted to the relevant lecturer.

ASSIGNMENET DETAILS

REQUEST FOR EXTENSION

All work must be submitted by the due date. An application to extend the due date on the basis of special consideration must be authorized by the course lecturer.

Cheating and assisting to cheat are offences under the Yanbu University College’s policy.

STUDENTS’ STATEMENT

We have read and understood the information provided on this assignment cover sheet and in the college’s policy relating to cheating and assisting to cheat, collaboration and plagiarism. I certify that the attached work is entirely my own except where work quoted is duly acknowledged in the text; that I have not worked with another person or persons except where specifically permitted by the lecturer, and that this work has not been submitted for assessment by myself or any other person in any other time. I have retained a copy of my work.

Nike is a well known successful manufacturer of sport wear. They have implemented many strategies in order to make themselves successful. One of these strategies is through their store layout. Nike, Tokyo store is a good example that shows how their store layout helps in achieving the success as will be explained below.

First, we will focus on the architecture of the building. Shown below is a picture of Nike’s store in Tokyo.

By having full glass windows, it shows people the inside of the store which attracts and enhances customers to enter the store. They even take advantage of manipulating the lighting and turned it into a piece of art as it adds visual effects to the building. They put their logo on the side of the building to no affect the overall look of the front of the building. In this way, the building looks professional from the side and attractive from the front.

As we enter the building, you feel an immediate sense of comfort and coziness due to inside lightings which is neither too bright nor too dark. In addition, they use extra light to focus on exposing their products to customers.

Nike understands that attracting customers will generate more investment or sales for them. Therefore, they designed their stores in order to make it as attractive as possible.

Lines attached on the floor gives an athletic feeling to the customers.

The aisles are wide enough to make the customers feel comfortable to walk and browse.

The customer service desk is in the centre of the store, making them near customers whenever help is needed.

Benches are available to help customers try on different shoes easily. These benches are also located in front of customer service desk so customers can get help easily whenever it is needed.

They have wide stairs making it suitable for customers to walk up and down the stairs without bumping into each other. They also painted white lines on both ends of the stairs making it appear wider. They designed their stairs with side glass so that customers are exposed to all products available in all shelves as they walk up the stairs. The side glass also matches up with the architecture of the whole building. They also hung up shoes above the stairs in order to complete the whole design.

They designed their shelves in different ways as shown below.

Some shelves are designed/made in a circle shape. They are even made with different materials such as glass, wood, etc. There are even shelves attached to windows attracting customers from the inside as well as from the outside.

As it is known, they follow mass customization process; they have a section named “Customize Your Own” with different colors and models of shoes. Here customers are able to modify their shoes according to their preference or likes.

In a part of their store, Nike has a mysterious entrance named “BOOTROOM” that attracts customers to see what it leads to. As they enter, they face a spiral staircase that opens up to a whole new category of their store. Nike not only sell shoes, but they also sell sportswear limited to famous teams.

As the customers reach the top of the stairs, they are surrounded with mannequins of famous players exposed with excessive lighting from the top and bottom focused on these mannequins.

As shown in the picture below, they designed a whole wall by using famous athletes to promote their products. Every player is used in promoting a certain type or model of product. This is done by having sections devoted to each player with products surrounding them.

As mentioned before, they add sports spirit everywhere. As a result, they attached a green carpet on the borders of the floor that looks like grass from the sports field. This brings out the sports spirit even more as customers feel like they are actually in the field.

As we mentioned in this floor, Nike also sells sportswear, so they placed little cabinets to show these folded T-shirts from different teams. These folded T-shirts are shown from the side of the cupboard and from the top. This is so that the customers can view it from different places of the store. Just like other products, they define themselves in these T-shirts by attaching their logo.

They designed these cabinets in front of a wide attractive paint that’s surronded by a wooden wall and exposed by extra light. That attrcative paint is NIKE’s Flag Ship that are shown in a bright color that can’t be easily forgetten in customer’s memories.

Finally, Nike conveys their mission using their layout in a very unique and artistic design as shown below.

By now, we learnt that Nike puts their value in each and every product as well as their building. They also use shoes as a main part of their design such as, background of their mission, the centerpiece of the stairs, background of their computer’s screens, and as a showpiece on windows for outside customers.

References: All photos are taken from the website below, and analyzed by the students.

http://retaildesignblog.net/2011/06/13/nike-harajuku-by-wonderwall-tokyo/

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STUDENT DETAILS

INSTRUCTION FOR SUBMISSION OF HARD COPY (PRINT) ASSIGNMENTS

1. Read and sign your cover sheet.

2. Attach this sheet to the front of your assignment.

3. Your assignment should be submitted to the relevant lecturer.

ASSIGNMENET DETAILS

REQUEST FOR EXTENSION

All work must be submitted by the due date. An application to extend the due date on the basis of special consideration must be authorized by the course lecturer.

Cheating and assisting to cheat are offences under the Yanbu University College’s policy.

STUDENT’S STATEMENT

I have read and understood the information provided on this assignment cover sheet and in the college’s policy relating to cheating and assisting to cheat, collaboration and plagiarism. I certify that the attached work is entirely my own except where work quoted is duly acknowledged in the text; that I have not worked with another person or persons except where specifically permitted by the lecturer, and that this work has not been submitted for assessment by myself or any other person in any other time. I have retained a copy of my work.

THE COVER PAGE SHOULD CARRY THE FOLLOWING:

· Name and logo of the University College

· Program title

· Subject code and title

· Name of lecturer

· Name and ID of every member of your group (maximum THREE students in a group)

· Date of submission

THE ASSIGNMENT MUST BE:

· Submitted as a hard copy on time (late assignments will be rejected)

· Type written

· Include all Headings

· Edited for typo and grammatical errors

· Left and right alignment of 2 cm

· 1.5 spacing

· Font size - 11

· Lettering – Times New Roman

· Paragraphing – 2 spaces

OBJECTIVES:

ASSIGNMENT DESCRIPTION:

Step 1. Select a company/organization to analyze its layout decisions. (E.g.: Hospital, Polyclinic, Shop, Hypermarket, Supermarket, University, Beauty salon, charitable organization …etc.) We have analyzed Hyper Panda and McDonald’s layout during layout lectures, so DON’T choose them.

Step 2. If your group decides to take photographs by yourself, you need to use the permission letter (Please refer to page 4) and write the selected company name and group member information in the correct spaces. Then, print and submit it to Ms. Dalal for signature. However, if you decide to use photographs from internet (recommended), you don’t need for permission letter.

Dear Sir,

With due respect, I am writing to request your permission to allow my students, whose names are listed below, to take photographs of <Write the company name here> layout. Taking photographs is for the purpose of educating students in which they will apply the concepts that they learn in real life example. It will help them to analyze the layout and recommend what can be done to improve the performance.

I would appreciate your cooperation.

Sincerely,

Ms. Dalal Bamufleh

Signature: ________________

Instructor - Department of Management Science

Yanbu University College

Tel: 04-321-0000 ext.: 1883

[email protected]

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