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1
Running head: Title
TITLE 4
Week 2 - Assignment 1
Organizational Behavior and Public Relations Management For this assignment, locate and read the case study titled “Proactive Prevention” at the end of section 4.4 of the Course Text.
CASE Proactive Prevention
St. Mary's Regional Health Center conducts numerous activities as part of its overall strategic approach to healthcare. The main hospital offers emergency services, diagnostics, and treatments of all types. The organization operates several facilities in other locations. Recently, St. Mary's management team, with the approval of the organization's board of directors, created a new path.
In the past, patients would travel to the hospital or its other facilities when a health problem emerged. Someone who suspected he or she was experiencing heart or cardiovascular issues would be sent to the heart center, a patient diagnosed with cancer would be referred to the cancer treatment center, and so forth.
The top management team, after many long discussions, decided it was time for St. Mary's to redefine itself. The concept was that members of the community and potential patients of the system should become partners in the healthcare process. Rather than passively waiting until an illness or injury occurs, citizens of the area should be encouraged to proactively prevent as many health problems as possible.
To help achieve this new strategic vision, the proprietors founded the St. Mary's Wellness Center. Among the directives for the organization's new wing were the following:
· Provide low-cost health-screening tools, such as blood pressure tests and weigh-ins.
· Encourage healthy activities by patrons, including watching diet, managing weight, and exercising.
· Offer low-fee programs to help individuals engage in healthy activities, including clubs, exercise groups, and support groups.
· Link physical wellness to mental well-being.
· Establish an immunization program at low cost for flu shots, shingles vaccinations, and other similar preventive steps.
Creating this new partnership required more than public relations activities and a new building. Physicians in the community were contacted directly and asked to talk with their patients about the wellness program when giving routine physicals and when other contacts took place. Advertising the system and its benefits would take place for the next year. The St. Mary's Wellness Center would sponsor closed-captioning of the news on two local television stations, which would provide daily reminders of its existence to viewers.
When explaining the new program to community members, two points were to be emphasized. First, real wellness, such as lowering blood pressure, eating fewer fatty foods, watching calories, engaging in mild exercise, and working to manage stress, offers direct benefits to the individual. As time passes, a person who actively engages in preventive steps would be far less prone to suffer from diabetes, some forms of cancer, heart problems, and other maladies.
Second, the program should assist in cutting healthcare costs. This benefit extends to both the patient and the hospital. When community members actively work to maintain a healthy lifestyle, they can expect to pay less for healthcare and lose less time to sick days away from work. The hospital benefits by reducing the need for expensive treatments and recoveries from various illnesses. As one board member put it, "This new vision for our organization creates a win-win situation."
Based on the information in this case, thoroughly complete the following:
• Write a mission statement that reflects this new direction for St. Mary's.
• Write a vision statement reflecting the new mission statement.
• What type of strategy did the leadership team at St. Mary's pursue?
• Which organizations in the community might view the wellness center as a new form of competition?
• What factors described in this chapter might affect the implementation of this new strategy?
Total Possible Score: 6.00
A Mission Statement That Reflects A New Direction For St. Mary’s
Total: 1.00
Distinguished - Accurately Creates a mission statement that reflects a new direction for St. Mary's.
Proficient - Creates a mission statement that reflects a new direction for St. Mary's.. Minor details are missing or inaccurate.
Basic - Creates a mission statement that reflects a new direction for St. Mary's.. Relevant details are missing and/or inaccurate.
Below Expectations - Attempts to create a mission statement that reflects a new direction for St. Mary's.; however, significant details are missing and inaccurate
Non-Performance - The identification and explanation are either nonexistent or lack the components described in the assignment instructions.
Creates A Vision Statement Reflecting The New Mission Statement
Total: 1.00
Distinguished - Accurately creates a vision statement reflecting the new mission statement.
Proficient - Creates a vision statement reflecting the new mission statement. Minor details are missing or inaccurate.
Basic - Partially creates a vision statement reflecting the new mission statement. Relevant details are missing and/or inaccurate.
Below Expectations - Attempts to Creates a vision statement reflecting the new mission statement; however, significant details are missing and inaccurate.
Non-Performance - The vision statement is either nonexistent or lacks the components described in the assignment instructions.
Identifies The Type Of Strategy That The Leadership Team At St. Mary's Should Pursue
Total: 0.75
Distinguished - Accurately identifies the type of strategy that the leadership team at St. Mary's should pursue.
Proficient - Identifies the type of strategy that the leadership team at St. Mary's should pursue. Minor details are missing or inaccurate.
Basic -Identifies the type of strategy that the leadership team at St. Mary's should pursue. Relevant details are missing and/or inaccurate.
Below Expectations - Identifies the type of strategy that the leadership team at St. Mary's should pursue; however, significant details are missing and inaccurate.
Non-Performance - The identification of the type of strategy is either nonexistent or lacks the components described in the assignment instructions.
Identifies What Organizations In The Community Might View The Wellness Center As A New Form Of Competition
Total: 0.75
Distinguished - Accurately Identifies what organizations in the community might view the wellness center as a new form of competition.
Proficient - Identifies what organizations in the community might view the wellness center as a new form of competition. Minor details are missing or inaccurate.
Basic - Identifies what organizations in the community might view the wellness center as a new form of competition. Relevant details are missing and/or inaccurate.
Below Expectations - Identifies what organizations in the community might view the wellness center as a new form of competition; however, significant details are missing and inaccurate.
Non-Performance - The selection of control techniques or the explanation is either nonexistent or lacks the components described in the assignment instructions.
Identifies The Factors Described In The Textbook’s Assigned Chapter That Might Affect The Implementation Of This New Strategy
Total: 0.75
Distinguished - Accurately identifies the factors described in the textbook’s assigned chapter that might affect the implementation of this new strategy.
Proficient - Identifies the factors described in the textbook’s assigned chapter that might affect the implementation of this new strategy. Minor details are missing or inaccurate.
Basic - Identifies the factors described in the textbook’s assigned chapter that might affect the implementation of this new strategy. Relevant details are missing and/or inaccurate
Below Expectations - Identifies the factors described in the textbook’s assigned chapter that might affect the implementation of this new strategy; however, significant details are missing and inaccurate.
Non-Performance - The selection of control techniques or the explanation is either nonexistent or lacks the components described in the assignment instructions.
Written Communication: Control of Syntax and Mechanics
Total: 0.25
Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.
Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.
Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.
Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.
Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.
Written Communication: APA Formatting
Total: 0.50
Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.
Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.
Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.
Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.
Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.
Written Communication: Page Requirement
Total: 0.50
Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages.
Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages.
Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.
Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.
Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.
Written Communication: Resource Requirement
Total: 0.50
Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.
Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.
Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.
Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.
Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.
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