CUSTOMER RESPONSE MARKETING – Assignment

Trust

Assignment Description:

Chapter of the textbook discussed the importance of a shared trust between sales and marketing departments and how this connection contributes to a company culture that will facilitate vibrant and valuable customer relationships.

For the assignment, imagine you are the CEO of any company of your choosing. As CEO, write a letter to your employees

Answer the followings (minimum 300 words, combine 1 to 3)

1. In the letter conveying how important a company-wide shared vision is to establishing and maintaining successful customer relationships.

Be sure to highlight how your company culture contributes to:

2. the overall satisfaction of your customers

3. the implementation of all customer response directives

Note: Write a minimum of 300 words for above letter, conveying your own thoughts and views.