Managing in a Global Economy Fall 2021

Industry Assignment 2

1

Industry’s performance during the recession

• What was the industry’s performance during the recession. Did:

• Sales fall • Sales stay the same • Sale increase • Did the industry structure change? • Are there more companies now ? • Are there fewer companies now ?

2

Cyclicality

• Is the industry cyclical ? • Do sales fall when economy - ? • Do sales increase when economy + ? • Do sales stay the same if economy + or

economy - ?

3

Global production / supply or distribution base

• Did having a global production / supply or distribution base ease the impact of the downturn?

• Did some markets perform better than others? • Did lower raw material costs help the industry to

maintain its margins ?

4