11From Introductions to ConclusionsDrafting an Essay

In this chapter, we describe strategies for crafting introductions that set up your argument. We then describe the characteristics of well-formulated paragraphs that will help you build your argument. Finally, we provide you with some strategies for writing conclusions that reinforce what is new about your argument, what is at stake, and what readers should do with the knowledge you convey

DRAFTING INTRODUCTIONS

The introduction is where you set up your argument. It’s where you identify a widely held assumption, challenge that assumption, and state your thesis. Writers use a number of strategies to set up their arguments. In this section we look at five of them:

· Moving from a general topic to a specific thesis (inverted-triangle introduction)

· Introducing the topic with a story (narrative introduction)

· Beginning with a question (interrogative introduction)

· Capturing readers’ attention with something unexpected (paradoxical introduction)

· Identifying a gap in knowledge (minding-the-gap introduction)

Remember that an introduction need not be limited to a single paragraph. It may take several paragraphs to effectively set up your argument.

Keep in mind that you have to make these strategies your own. That is, we can suggest models, but you must make them work for your own argument. You must imagine your readers and what will engage them. What tone do you want to take? Playful? Serious? Formal? Urgent? The attitude you want to convey will depend on your purpose, your argument, and the needs of your audience.

◼ The Inverted-Triangle Introduction

An inverted-triangle introduction, like an upside-down triangle, is broad at the top and pointed at the base. It begins with a general statement of the topic and then narrows its focus, ending with the point of the paragraph (and the triangle), the writer’s thesis. We can see this strategy at work in the following introduction from a student’s essay. The student writer (1) begins with a broad description of the problem she will address, (2) then focuses on a set of widely held but troublesome assumptions, and (3) finally, presents her thesis in response to what she sees as a pervasive problem.

A page with annotations.

The paragraph reads, “In today’s world, many believe that education’s sole purpose is to communicate information for students to store and draw on as necessary. By storing this information, students hope to perform well on tests. Good test scores assure good grades. Good grades eventually lead to acceptances into good colleges, which ultimately guarantee good jobs. Many teachers and students, convinced that education exists as a tool to secure good jobs, rely on the banking system. In her essay “Teaching to Transgress,” bell hooks defines the banking system as an “approach to learning that is rooted in the notion that all students need to do is consume information fed to them by a professor and be able to memorize and store it” (185). Through the banking system, students focus solely on facts, missing the important themes and life lessons available in classes and school materials. The banking system misdirects the fundamental goals of education. Education’s true purpose is to prepare students for the real world by allowing them access to pertinent life knowledge available in their studies. Education should then entice students to apply this pertinent life knowledge to daily life struggles through praxis. In addition to her definition of the banking system, hooks offers the idea of praxis from the work of Paulo Freire. When incorporated into education, praxis, or “action and reflection upon the world in order to change it” (185), offers an advantageous educational tool that enhances the true purpose of education and overcomes the banking system.”

The annotation marking the sentences, “In today’s world, many believe that education’s sole purpose is to communicate information for students to store and draw on as necessary. By storing this information, students hope to perform well on tests. Good test scores assure good grades. Good grades eventually lead to acceptances into good colleges, which ultimately guarantee good jobs” reads, “The student begins with a general set of assumptions about education that she believes people readily accept.”

The annotation marking the sentences, “In her essay “Teaching to Transgress,” bell hooks defines the banking system as an “approach to learning that is rooted in the notion that all students need to do is consume information fed to them by a professor and be able to memorize and store it” (185)”

The annotation marking the sentences, “The banking system misdirects the fundamental goals of education. Education’s true purpose is to prepare students for the real world by allowing them access to pertinent life knowledge available in their studies. Education should then entice students to apply this pertinent life knowledge to daily life struggles through praxis. In addition to her definition of the banking system, hooks offers the idea of praxis from the work of Paulo Freire. When incorporated into education, praxis, or “action and reflection upon the world in order to change it” (185), offers an advantageous educational…” reads, “The student then points to the banking system as the problem. This sets up her thesis about the “true purpose” of education.”

The paragraph reads, “In today’s world, many believe that education’s sole purpose is to communicate information for students to store and draw on as necessary. By storing this information, students hope to perform well on tests. Good test scores assure good grades. Good grades eventually lead to acceptances into good colleges, which ultimately guarantee good jobs. Many teachers and students, convinced that education exists as a tool to secure good jobs, rely on the banking system. In her essay “Teaching to Transgress,” bell hooks defines the banking system as an “approach to learning that is rooted in the notion that all students need to do is consume information fed to them by a professor and be able to memorize and store it” (185). Through the banking system, students focus solely on facts, missing the important themes and life lessons available in classes and school materials. The banking system misdirects the fundamental goals of education. Education’s true purpose is to prepare students for the real world by allowing them access to pertinent life knowledge available in their studies. Education should then entice students to apply this pertinent life knowledge to daily life struggles through praxis. In addition to her definition of the banking system, hooks offers the idea of praxis from the work of Paulo Freire. When incorporated into education, praxis, or “action and reflection upon the world in order to change it” (185), offers an advantageous educational tool that enhances the true purpose of education and overcomes the banking system.”

The annotation marking the sentences, “In today’s world, many believe that education’s sole purpose is to communicate information for students to store and draw on as necessary. By storing this information, students hope to perform well on tests. Good test scores assure good grades. Good grades eventually lead to acceptances into good colleges, which ultimately guarantee good jobs” reads, “The student begins with a general set of assumptions about education that she believes people readily accept.”

The annotation marking the sentences, “In her essay “Teaching to Transgress,” bell hooks defines the banking system as an “approach to learning that is rooted in the notion that all students need to do is consume information fed to them by a professor and be able to memorize and store it” (185)”

The annotation marking the sentences, “The banking system misdirects the fundamental goals of education. Education’s true purpose is to prepare students for the real world by allowing them access to pertinent life knowledge available in their studies. Education should then entice students to apply this pertinent life knowledge to daily life struggles through praxis. In addition to her definition of the banking system, hooks offers the idea of praxis from the work of Paulo Freire. When incorporated into education, praxis, or “action and reflection upon the world in order to change it” (185), offers an advantageous educational…” reads, “The student then points to the banking system as the problem. This sets up her thesis about the “true purpose” of education.”

The strategy of writing an introduction as an inverted triangle entails first identifying an idea, an argument, or a concept that people appear to accept as true; next, pointing out the problems with that idea, argument, or concept; and then, in a few sentences, setting out a thesis — how those problems can be resolved.

◼ The Narrative Introduction

Opening with a short narrative, or story, is a strategy many writers use successfully to draw readers into a topic. A narrative introduction relates a sequence of events and can be especially effective if you think you need to coax indifferent or reluctant readers into taking an interest in the topic. Of course, a narrative introduction delays the declaration of your argument, so it’s wise to choose a short story that clearly connects to your argument, and get to the thesis as quickly as possible (within a few paragraphs) before your readers start wondering “What’s the point of this story?”

Notice how the student writer uses a narrative introduction to her argument in her essay titled “Throwing a Punch at Gender Roles: How Women’s Boxing Empowers Women.”

A page with annotations.

The first paragraph reads, “Glancing at my watch, I ran into the gym, noting to myself that being late to the first day of boxing practice was not the right way to make a good first impression. I flew down the stairs into the basement, to the room the boxers have lovingly dubbed “The Pit.” What greeted me when I got there was more than I could ever have imagined. Picture a room filled with boxing gloves of all sizes covering an entire wall, a mirror covering another, a boxing ring in a corner, and an awesome collection of framed newspaper and magazine articles chronicling the boxers whose pictures were hanging on every wall. Now picture that room with seventy-plus girls on the floor doing push-ups, sweat dripping down their faces. I was immediately struck by the discipline this sport would take from me, but I had no idea I would take so much more from it.”

The annotation for this sentence reads, “The student’s entire first paragraph is a narrative that takes us into the world of women’s boxing and foreshadows her thesis.”

The second paragraph reads, “The university offers the only nonmilitary-based college-level women’s boxing program in America, and it also offers women the chance to push their physical limits in a regulated environment. Yet the program is plagued with disappointments. I have experienced for myself the stereotypes female boxers face and have dealt with the harsh reality that boxing is still widely recognized as only a men’s sport. This paper will show that the women’s boxing program at Notre Dame serves as a much-needed outlet for females to come face-to-face with”

The annotation for this paragraph reads, “With her narrative as a backdrop, the student identifies a problem, using the transition word “yet” to mark her challenge to the conditions she observes in the university’s women’s boxing program.”

The first paragraph reads, “Glancing at my watch, I ran into the gym, noting to myself that being late to the first day of boxing practice was not the right way to make a good first impression. I flew down the stairs into the basement, to the room the boxers have lovingly dubbed “The Pit.” What greeted me when I got there was more than I could ever have imagined. Picture a room filled with boxing gloves of all sizes covering an entire wall, a mirror covering another, a boxing ring in a corner, and an awesome collection of framed newspaper and magazine articles chronicling the boxers whose pictures were hanging on every wall. Now picture that room with seventy-plus girls on the floor doing push-ups, sweat dripping down their faces. I was immediately struck by the discipline this sport would take from me, but I had no idea I would take so much more from it.”

The annotation for this sentence reads, “The student’s entire first paragraph is a narrative that takes us into the world of women’s boxing and foreshadows her thesis.”

The second paragraph reads, “The university offers the only nonmilitary-based college-level women’s boxing program in America, and it also offers women the chance to push their physical limits in a regulated environment. Yet the program is plagued with disappointments. I have experienced for myself the stereotypes female boxers face and have dealt with the harsh reality that boxing is still widely recognized as only a men’s sport. This paper will show that the women’s boxing program at Notre Dame serves as a much-needed outlet for females to come face-to-face with”

The annotation for this paragraph reads, “With her narrative as a backdrop, the student identifies a problem, using the transition word “yet” to mark her challenge to the conditions she observes in the university’s women’s boxing program.”

A paragraph with an annotation is shown.

The paragraph reads, “…aspects of themselves they would not typically get a chance to explore. It will also examine how viewing this sport as a positive opportunity for women at ND indicates that there is growing hope that very soon more activities similar to women’s boxing may be better received by society in general. I will accomplish these goals by analyzing scholarly journals, old Observer [the school newspaper] articles, and survey questions answered by the captains of the 20-- women’s boxing team of ND.”

The annotation for this sentence reads, “The writer then states her thesis (what her paper “will show”): Despite the problems of stereotyping, women’s boxing offers women significant opportunities for growth.”

The paragraph reads, “…aspects of themselves they would not typically get a chance to explore. It will also examine how viewing this sport as a positive opportunity for women at ND indicates that there is growing hope that very soon more activities similar to women’s boxing may be better received by society in general. I will accomplish these goals by analyzing scholarly journals, old Observer [the school newspaper] articles, and survey questions answered by the captains of the 20-- women’s boxing team of ND.”

The annotation for this sentence reads, “The writer then states her thesis (what her paper “will show”): Despite the problems of stereotyping, women’s boxing offers women significant opportunities for growth.”

The student writer uses a visually descriptive narrative to introduce us to the world of women’s college boxing; then, in the second paragraph, she steers us toward the purpose of the paper and the methods she will use to develop her argument about what women’s boxing offers to young women and to the changing world of sports.

◼ The Interrogative Introduction

An interrogative introduction invites readers into the conversation of your essay by asking one or more questions, which the essay goes on to answer. You want to think of a question that will pique your readers’ interest, enticing them to read on to discover how your insights shed light on the issue. Notice the question Daphne Spain, a professor of urban and environmental planning, uses to open her essay “Spatial Segregation and Gender Stratification in the Workplace.”

A paragraph with an annotation is shown.

The paragraph reads, “To what extent do women and men who work in different occupations also work in different space? Baran and Teegarden propose that occupational segregation in the insurance industry is “tantamount to spatial segregation by gender” since managers are overwhelmingly male and clerical staff are predominantly female. This essay examines the spatial conditions of women’s work and men’s work and proposes that working women and men come into daily contact with one another very infrequently. Further, women’s jobs can be classified as “open floor,” but men’s jobs are more likely to be “closed door.” That is, women work in a more public environment with less control of their space than men. This lack of spatial control both reflects and contributes to women’s lower occupational status by limiting opportunities for the transfer of knowledge from men to women.”

The annotation for the sentences, “To what extent do women and men who work in different occupations also work in different space? Baran and Tee garden propose that occupational segregation in the insurance industry is “tantamount to spatial segregation by gender” since managers are overwhelmingly male and clerical staff are predominantly female” reads, “Spain sets up her argument by asking a question and then tentatively answering it with a reference to a published study.”

The annotation for the sentences, “In the third sentence, she states her thesis – that men and women have very little contact in the workplace” reads, “That is, women work in a more public environment with less control of their space than men. This lack of spatial control both reflects and contributes to women’s lower occupational status by limiting opportunities for the transfer of knowledge from men to women.”

The paragraph reads, “To what extent do women and men who work in different occupations also work in different space? Baran and Teegarden propose that occupational segregation in the insurance industry is “tantamount to spatial segregation by gender” since managers are overwhelmingly male and clerical staff are predominantly female. This essay examines the spatial conditions of women’s work and men’s work and proposes that working women and men come into daily contact with one another very infrequently. Further, women’s jobs can be classified as “open floor,” but men’s jobs are more likely to be “closed door.” That is, women work in a more public environment with less control of their space than men. This lack of spatial control both reflects and contributes to women’s lower occupational status by limiting opportunities for the transfer of knowledge from men to women.”

The annotation for the sentences, “To what extent do women and men who work in different occupations also work in different space? Baran and Tee garden propose that occupational segregation in the insurance industry is “tantamount to spatial segregation by gender” since managers are overwhelmingly male and clerical staff are predominantly female” reads, “Spain sets up her argument by asking a question and then tentatively answering it with a reference to a published study.”

The annotation for the sentences, “In the third sentence, she states her thesis – that men and women have very little contact in the workplace” reads, “That is, women work in a more public environment with less control of their space than men. This lack of spatial control both reflects and contributes to women’s lower occupational status by limiting opportunities for the transfer of knowledge from men to women.”

By the end of this introductory paragraph, Spain has explained some of the terms she will use in her essay (open floor and closed door) and has offered in her final sentence a clear statement of her thesis.

In “Harry Potter and the Technology of Magic,” literature scholar Elizabeth Teare begins by contextualizing the Harry Potter publishing phenomenon. Then she raises a question about what fueled this success story.

A paragraph with annotations is shown.

The paragraph reads, “The July/August 2001 issue of Book lists J. K. Rowling as one of the ten most influential people in publishing. She shares space on this list with John Grisham and Oprah Winfrey, along with less famous but equally powerful insiders in the book industry. What these industry leaders have in common is an almost magical power to make books succeed in the marketplace, and this magic, in addition to that performed with wands, Rowling’s novels appear to practice. Opening weekend sales charted like those of a blockbuster movie (not to mention the blockbuster movie itself), the reconstruction of the venerable New York Times bestseller lists, the creation of a new nation’s worth of web sites in the territory of cyberspace, and of course the legendary inspiration of tens of millions of child readers – the Harry Potter books have transformed both the technologies of reading and the way we understand those technologies. What is it that makes these books – about a lonely boy whose first act on learning he is a wizard is to go shopping for a wand – not only an international phenomenon among children and parents and teachers but also a topic of compelling interest to literary, social, and cultural critics? I will argue that the stories the books tell, as well as the stories we’re telling about them, enact both our fantasies and our fears of children’s literature and publishing in the context of twenty-first-century commercial and technological culture.”

The annotation for the sentences, “The July/August 2001 issue of Book lists J. K. Rowling as one of the ten most influential people in publishing. She shares space on this list with John Grisham and Oprah Winfrey, along with less famous but equally powerful insiders in the book industry. What these industry leaders have in common is an almost magical power to make books succeed in the marketplace, and this magic, in addition to that performed with wands, Rowling’s novels appear to practice. Opening weekend sales charted like those of a blockbuster movie (not to mention the blockbuster movie itself), the reconstruction of the venerable New York Times bestseller lists, the creation of a new nation’s worth of web sites in the territory of cyberspace, and of course the legendary inspiration of tens of millions of child readers – the Harry Potter books have transformed both the technologies of reading and the way we understand those technologies” reads, “In her first four sentences, Teare describes something she is curious about and she hopes readers will be curious about – the growing popularity of the Harry Potter books.”

The annotation for the sentence, “What is it that makes these books – about a lonely boy whose first act on learning he is a wizard is to go shopping for a wand – not only an international phenomenon among children and parents and teachers but also a topic of compelling interest to literary, social, and cultural critics?” reads, “In the fifth sentence, Teare asks the question she will try to answer in the rest of the essay.”

The annotation for the sentence, “I will argue that the stories the books tell, as well as the stories we’re telling about them, enact both our fantasies and our fears of children’s literature and publishing in the context of twenty-first-century commercial and technological culture” reads, “Finally, in the last sentence, Teare offers a partial answer to her question – her thesis.”

The paragraph reads, “The July/August 2001 issue of Book lists J. K. Rowling as one of the ten most influential people in publishing. She shares space on this list with John Grisham and Oprah Winfrey, along with less famous but equally powerful insiders in the book industry. What these industry leaders have in common is an almost magical power to make books succeed in the marketplace, and this magic, in addition to that performed with wands, Rowling’s novels appear to practice. Opening weekend sales charted like those of a blockbuster movie (not to mention the blockbuster movie itself), the reconstruction of the venerable New York Times bestseller lists, the creation of a new nation’s worth of web sites in the territory of cyberspace, and of course the legendary inspiration of tens of millions of child readers – the Harry Potter books have transformed both the technologies of reading and the way we understand those technologies. What is it that makes these books – about a lonely boy whose first act on learning he is a wizard is to go shopping for a wand – not only an international phenomenon among children and parents and teachers but also a topic of compelling interest to literary, social, and cultural critics? I will argue that the stories the books tell, as well as the stories we’re telling about them, enact both our fantasies and our fears of children’s literature and publishing in the context of twenty-first-century commercial and technological culture.”

The annotation for the sentences, “The July/August 2001 issue of Book lists J. K. Rowling as one of the ten most influential people in publishing. She shares space on this list with John Grisham and Oprah Winfrey, along with less famous but equally powerful insiders in the book industry. What these industry leaders have in common is an almost magical power to make books succeed in the marketplace, and this magic, in addition to that performed with wands, Rowling’s novels appear to practice. Opening weekend sales charted like those of a blockbuster movie (not to mention the blockbuster movie itself), the reconstruction of the venerable New York Times bestseller lists, the creation of a new nation’s worth of web sites in the territory of cyberspace, and of course the legendary inspiration of tens of millions of child readers – the Harry Potter books have transformed both the technologies of reading and the way we understand those technologies” reads, “In her first four sentences, Teare describes something she is curious about and she hopes readers will be curious about – the growing popularity of the Harry Potter books.”

The annotation for the sentence, “What is it that makes these books – about a lonely boy whose first act on learning he is a wizard is to go shopping for a wand – not only an international phenomenon among children and parents and teachers but also a topic of compelling interest to literary, social, and cultural critics?” reads, “In the fifth sentence, Teare asks the question she will try to answer in the rest of the essay.”

The annotation for the sentence, “I will argue that the stories the books tell, as well as the stories we’re telling about them, enact both our fantasies and our fears of children’s literature and publishing in the context of twenty-first-century commercial and technological culture” reads, “Finally, in the last sentence, Teare offers a partial answer to her question – her thesis.”

In the final two sentences of the introduction, Teare raises her question about the root of this “international phenomenon” and then offers her thesis. By the end of the opening paragraph, then, the reader knows exactly what question is driving Teare’s essay and the answer she proposes to explain throughout the essay.

◼ The Paradoxical Introduction

paradoxical introduction appeals to readers’ curiosity by pointing out an aspect of the topic that runs counter to their expectations. Just as an interrogative introduction draws readers in by asking a question, a paradoxical introduction draws readers in by saying, in effect, “Here’s something completely surprising and unlikely about this issue, but my essay will go on to show you how it is true.” In this passage from “ ‘Holding Back’: Negotiating a Glass Ceiling on Women’s Muscular Strength,” sociologist Shari L. Dworkin points to a paradox in our commonsense understanding of bodies as the product of biology, not culture.

A paragraph with annotations is shown.

The paragraph reads, “Current work in gender studies points to how “when examined closely, much of what we take for granted about gender and its causes and effects either does not hold up, or can be explained differently.” These arguments become especially contentious when confronting nature/ culture debates on gendered bodies. After all, “common sense” frequently tells us that flesh and blood bodies are about biology. However, bodies are also shaped and constrained through cumulative social practices, structures of opportunity, wider cultural meanings, and more. Paradoxically, then, when we think that we are “really seeing” naturally sexed bodies, perhaps we are seeing the effect of internalizing gender ideologies – carrying out social practices – and this constructs our vision of “sexed” bodies.”

The annotation for the sentence, “Current work in gender studies points to how “when examined closely, much of what we take for granted about gender and its causes and effects either does not hold up, or can be explained differently”” reads, “In the first sentence, Dworkin quotes from a study to identify the thinking that she is going to challenge.”

The annotation for the sentence, “However, bodies are also shaped and constrained through cumulative social practices, structures of opportunity, wider cultural meanings, and more” reads, “Notice how Dworkin signals her own position “However” relative to commonly held assumptions.”

The annotation for the sentence, “Paradoxically, then, when we think that we are “really seeing” naturally sexed bodies, perhaps we are seeing the effect of internalizing gender ideologies – carrying out social practices – and this constructs our vision of “sexed” bodies” reads, “Dworkin ends by stating her thesis, noting a paradox that will surprise readers.”

The paragraph reads, “Current work in gender studies points to how “when examined closely, much of what we take for granted about gender and its causes and effects either does not hold up, or can be explained differently.” These arguments become especially contentious when confronting nature/ culture debates on gendered bodies. After all, “common sense” frequently tells us that flesh and blood bodies are about biology. However, bodies are also shaped and constrained through cumulative social practices, structures of opportunity, wider cultural meanings, and more. Paradoxically, then, when we think that we are “really seeing” naturally sexed bodies, perhaps we are seeing the effect of internalizing gender ideologies – carrying out social practices – and this constructs our vision of “sexed” bodies.”

The annotation for the sentence, “Current work in gender studies points to how “when examined closely, much of what we take for granted about gender and its causes and effects either does not hold up, or can be explained differently”” reads, “In the first sentence, Dworkin quotes from a study to identify the thinking that she is going to challenge.”

The annotation for the sentence, “However, bodies are also shaped and constrained through cumulative social practices, structures of opportunity, wider cultural meanings, and more” reads, “Notice how Dworkin signals her own position “However” relative to commonly held assumptions.”

The annotation for the sentence, “Paradoxically, then, when we think that we are “really seeing” naturally sexed bodies, perhaps we are seeing the effect of internalizing gender ideologies – carrying out social practices – and this constructs our vision of “sexed” bodies” reads, “Dworkin ends by stating her thesis, noting a paradox that will surprise readers.”

Dworkin’s strategy in the first three sentences is to describe common practice, the understanding that bodies are biological. Then, in the sentences beginning “However” and “Paradoxically,” she advances the surprising idea that our bodies — not just the clothes we wear, for example — carry cultural gender markers. Her essay then goes on to examine women’s weight lifting and the complex motives driving many women to create a body that is perceived as muscular but not masculine.

◼ The Minding-the-Gap Introduction

This type of introduction takes its name from the British train system, the voice on the loudspeaker that intones “Mind the gap!” at every stop, to call riders’ attention to the gap between the train car and the platform. In a minding-the-gap introduction, a writer calls readers’ attention to a gap in the research on an issue and then uses the rest of the essay to fill in the “gap.” A minding-the-gap introduction says, in effect, “Wait a minute. There’s something missing from this conversation, and my research and ideas will fill in this gap.”

For example, in the introductory paragraphs to their book Men’s Lives, Michael S. Kimmel and Michael A. Messner explain how the book is different from other books that discuss men’s lives, and how it serves a different purpose.

Two paragraphs with annotations are shown.

The first paragraph reads, “This is a book about men. But, unlike other books about men, which line countless library shelves, this is a book about men as men. It is a book in which men’s experiences are not taken for granted as we explore the “real” and significant accomplishments of men, but a book in which those experiences are treated as significant and important in themselves.”

The annotation for this sentence reads, “The authors begin with an assumption and then challenge it. A transition word “but” signals the challenge.”

The second paragraph reads, “But what does it mean to examine men “as men”? Most courses in a college curriculum are about men, aren’t they? But these courses routinely deal with men only in their public roles, so we come to know and understand men as scientists, politicians, military figures, writers, and philosophers. Rarely, if ever, are men understood through the prism of gender.”

The annotation for this paragraph, “The authors follow with a question that provokes readers’ interest and points to the gap they summarize in the last sentence”

The first paragraph reads, “This is a book about men. But, unlike other books about men, which line countless library shelves, this is a book about men as men. It is a book in which men’s experiences are not taken for granted as we explore the “real” and significant accomplishments of men, but a book in which those experiences are treated as significant and important in themselves.”

The annotation for this sentence reads, “The authors begin with an assumption and then challenge it. A transition word “but” signals the challenge.”

The second paragraph reads, “But what does it mean to examine men “as men”? Most courses in a college curriculum are about men, aren’t they? But these courses routinely deal with men only in their public roles, so we come to know and understand men as scientists, politicians, military figures, writers, and philosophers. Rarely, if ever, are men understood through the prism of gender.”

The annotation for this paragraph, “The authors follow with a question that provokes readers’ interest and points to the gap they summarize in the last sentence”

Kimmel and Messner use these opening paragraphs to highlight both what they find problematic about the existing literature on men and to introduce readers to their own approach.

Steps to Drafting Introductions: Five Strategies

1. Use an inverted triangle. Begin with a broad situation, concept, or idea, and narrow the focus to your thesis.

2. Begin with a narrative. Capture readers’ imagination and interest with a story that sets the stage for your argument.

3. Ask a question that you will answer. Provoke readers’ interest with a question, and then use your thesis to answer the question.

4. Present a paradox. Begin with an assumption that readers accept as true, and formulate a thesis that not only challenges that assumption but may very well seem paradoxical.

5. Mind the gap. Identify what readers know and then what they don’t know (or what you believe they need to know).

A Practice Sequence: Drafting an Introduction

1. Write or rewrite your introduction (which, as you’ve seen, may involve more than one paragraph), using one of the five drafting strategies discussed in this chapter. Then share your introduction with one of your peers and ask the following questions:

· To what extent did the strategy compel you to want to read further?

· To what extent is my thesis clear?

· How effectively do I draw a distinction between what I believe others assume to be true and my own approach?

· Is there another way that I might have made my introduction more compelling?

After listening to the responses, try a second strategy and then ask your peer which introduction is more effective.

2. If you do not have your own introduction to work on, revise the introduction below from a student’s essay, combining two of the five drafting strategies we’ve discussed in this chapter.

News correspondent Pauline Frederick once commented, “When a man gets up to speak people listen then look. When a woman gets up, people look; then, if they like what they see, they listen.” Ironically, the harsh reality of this statement is given life by the ongoing controversy over America’s most recognizable and sometimes notorious toy, Barbie. Celebrating her fortieth birthday this year, Barbie has become this nation’s most beleaguered soldier (a woman no less) of idolatry who has been to the front lines and back more times than the average “Joe.” This doll, a piece of plastic, a toy, incurs both criticism and praise spanning both ends of the ideological spectrum. Barbie’s curvaceous and basically unrealistic body piques the ire of both liberals and conservatives, each contending that Barbie stands for the distinct view of the other. One hundred and eighty degrees south, others praise Barbie’s (curves and all) ability to unlock youthful imagination and potential. M. G. Lord explains Barbie best: “To study Barbie, one sometimes has to hold seemingly contradictory ideas in one’s head at the same time. . . . The doll functions like a Rorschach test: people project wildly dissimilar and often opposing meanings on it. . . . And her meaning, like her face, has not been static over time.” In spite of the extreme polarity, a sole unconscious consensus manifests itself about Barbie. Barbie is “the icon” of womanhood and the twentieth century. She is the American dream. Barbie is “us.” The question is always the same: What message does Barbie send? Barbie is a toy. She is what we see.

DEVELOPING PARAGRAPHS

In your introduction, you set forth your thesis. Then, in subsequent paragraphs, you have to develop your argument. Remember our metaphor: If your thesis, or main claim, is the skewer that runs through each paragraph in your essay, then these paragraphs are the “meat” of your argument. The paragraphs that follow your introduction carry the burden of evidence in your argument. After all, a claim cannot stand on its own without supporting evidence. Generally speaking, each paragraph should include a topic sentence that brings the main idea of the paragraph into focus, be unified around the main idea of the topic sentence, and adequately develop the idea. At the same time, a paragraph does not stand on its own; as part of your overall argument, it can refer to what you’ve said earlier, gesture toward where you are heading, and connect to the larger conversation to which you are contributing.

We now ask you to read an excerpt from “Reinventing ‘America’: Call for a New National Identity,” by Elizabeth Martínez, and answer some questions about how you think the author develops her argument, paragraph by paragraph. Then we discuss her work in the context of the three key elements of paragraphs: topic sentences, unity, and adequate development. As you read, pay attention to how, sentence by sentence, Martínez develops her paragraphs. We also ask that you consider how she makes her argument provocative, impassioned, and urgent for her audience.

ELIZABETH MARTÍNEZ

From Reinventing “America”: Call for a New National Identity

Elizabeth Martínez is a Chicana activist who since 1960 has worked in and documented different movements for change, including the civil rights, women’s, and Chicano movements. She is the author of six books and numerous articles. Her best-known work is 500 Years of Chicano History in Pictures (1991), which became the basis of a two-part video she scripted and codirected. Her latest book is De Colores Means All of Us: Latina Views for a Multi-Colored Century (1998). In “Reinventing ‘America,’ ” Martínez argues that Americans’ willingness to accept a “myth” as “the basis for [the] nation’s self-defined identity” has brought the country to a crisis.

For some fifteen years, starting in 1940, 85 percent of all U.S. elementary schools used the Dick and Jane series to teach children how to read. The series starred Dick, Jane, their white middle-class parents, their dog Spot, and their life together in a home with a white picket fence.

“Look, Jane, look! See Spot run!” chirped the two kids. It was a house full of glorious family values, where Mom cooked while Daddy went to work in a suit and mowed the lawn on weekends. The Dick and Jane books also taught that you should do your job and help others. All this affirmed an equation of middle-class whiteness with virtue.

In the mid-1990s, museums, libraries, and eighty Public Broadcasting Service (PBS) stations across the country had exhibits and programs commemorating the series. At one museum, an attendant commented, “When you hear someone crying, you know they are looking at the Dick and Jane books.” It seems nostalgia runs rampant among many Euro-Americans: a nostalgia for the days of unchallenged White Supremacy — both moral and material — when life was “simple.”

We’ve seen that nostalgia before in the nation’s history. But today it signifies a problem reaching a new intensity. It suggests a national identity crisis that promises to bring in its wake an unprecedented nervous breakdown for the dominant society’s psyche.

Nowhere is this more apparent than in California, which has long been on the cutting edge of the nation’s present and future reality. Warning sirens have sounded repeatedly in the 1990s, such as the fierce battle over new history textbooks for public schools, Proposition 187’s ugly denial of human rights to immigrants, the 1996 assault on affirmative action that culminated in Proposition 209, and the 1997 move to abolish bilingual education. Attempts to copycat these reactionary measures have been seen in other states.

The attack on affirmative action isn’t really about affirmative action. Essentially it is another tactic in today’s war on the gains of the 1960s, a tactic rooted in Anglo resentment and fear. A major source of that fear: the fact that California will almost surely have a majority of people of color in twenty to thirty years at most, with the nation as a whole not far behind.

Check out the February 3, 1992, issue of Sports Illustrated with its double-spread ad for Time magazine. The ad showed hundreds of newborn babies in their hospital cribs, all of them Black or brown except for a rare white face here and there. The headline says, “Hey, whitey! It’s your turn at the back of the bus!” The ad then tells you, read Time magazine to keep up with today’s hot issues. That manipulative image could have been published today; its implication of shifting power appears to be the recurrent nightmare of too many potential Anglo allies.

Euro-American anxiety often focuses on the sense of a vanishing national identity. Behind the attacks on immigrants, affirmative action, and multiculturalism, behind the demand for “English Only” laws and the rejection of bilingual education, lies the question: with all these new people, languages, and cultures, what will it mean to be an American? If that question once seemed, to many people, to have an obvious, universally applicable answer, today new definitions must be found. But too often Americans, with supposed scholars in the lead, refuse to face that need and instead nurse a nostalgia for some bygone clarity. They remain trapped in denial.

An array of such ostriches, heads in the sand, began flapping their feathers noisily with the publication of Allan Bloom’s 1987 best-selling book, The Closing of the American Mind. Bloom bemoaned the decline of our “common values” as a society, meaning the decline of Euro-American cultural centricity (shall we just call it cultural imperialism?). Since then we have seen constant sniping at “diversity” goals across the land. The assault has often focused on how U.S. history is taught. And with reason, for this country’s identity rests on a particular narrative about the historical origins of the United States as a nation.

The Great White Origin Myth

Every society has an origin narrative that explains that society to itself and the world with a set of stories and symbols. The origin myth, as scholar-activist Roxanne Dunbar Ortiz has termed it, defines how a society understands its place in the world and its history. The myth provides the basis for a nation’s self-defined identity. Most origin narratives can be called myths because they usually present only the most flattering view of a nation’s history; they are not distinguished by honesty.

Ours begins with Columbus “discovering” a hemisphere where some 80 million people already lived but didn’t really count (in what became the United States, they were just buffalo-chasing “savages” with no grasp of real estate values and therefore doomed to perish). It continues with the brave Pilgrims, a revolution by independence-loving colonists against a decadent English aristocracy, and the birth of an energetic young republic that promised democracy and equality (that is, to white male landowners). In the 1840s, the new nation expanded its size by almost one-third, thanks to a victory over that backward land of little brown people called Mexico. Such has been the basic account of how the nation called the United States of America came into being as presently configured.

The myth’s omissions are grotesque. It ignores three major pillars of our nationhood: genocide, enslavement, and imperialist expansion (such nasty words, who wants to hear them? — but that’s the problem). The massive extermination of indigenous peoples provided our land base; the enslavement of African labor made our economic growth possible; and the seizure of half of Mexico by war (or threat of renewed war) extended this nation’s boundaries north to the Pacific and south to the Rio Grande. Such are the foundation stones of the United States, within an economic system that made this country the first in world history to be born capitalist. . . .

Racism as Linchpin of the U.S. National Identity

A crucial embellishment of the origin myth and key element of the national identity has been the myth of the frontier, analyzed in Richard Slotkin’s Gunfighter Nation, the last volume of a fascinating trilogy. He describes Theodore Roosevelt’s belief that the West was won thanks to American arms, “the means by which progress and nationality will be achieved.” That success, Roosevelt continued, “depends on the heroism of men who impose on the course of events the latent virtues of their ‘race.’ ” Roosevelt saw conflict on the frontier producing a series of virile “fighters and breeders” who would eventually generate a new leadership class. Militarism thus went hand in hand with the racialization of history’s protagonists. . . .

The frontier myth embodied the nineteenth-century concept of Manifest Destiny, a doctrine that served to justify expansionist violence by means of intrinsic racial superiority. Manifest Destiny was Yankee conquest as the inevitable result of a confrontation between enterprise and progress (white) versus passivity and backwardness (Indian, Mexican). “Manifest” meant “God-given,” and the whole doctrine is profoundly rooted in religious conviction going back to the earliest colonial times. In his short, powerful book Manifest Destiny: American Expansion and the Empire of Right, Professor Anders Stephanson tells how the Puritans reinvented the Jewish notion of chosenness and applied it to this hemisphere so that territorial expansion became God’s will. . . .

Manifest Destiny Dies Hard

The concept of Manifest Destiny, with its assertion of racial superiority sustained by military power, has defined U.S. identity for 150 years. . . .

Today’s origin myth and the resulting concept of national identity make for an intellectual prison where it is dangerous to ask big questions about this society’s superiority. When otherwise decent people are trapped in such a powerful desire not to feel guilty, self-deception becomes unavoidable. To cease our present falsification of collective memory should, and could, open the doors of that prison. When together we cease equating whiteness with Americanness, a new day can dawn. As David Roediger, the social historian, has said, “[Whiteness] is the empty and therefore terrifying attempt to build an identity on what one isn’t, and on whom one can hold back.”

Redefining the U.S. origin narrative, and with it this country’s national identity, could prove liberating for our collective psyche. It does not mean Euro-Americans should wallow individually in guilt. It does mean accepting collective responsibility to deal with the implications of our real origin. A few apologies, for example, might be a step in the right direction. In 1997, the idea was floated in Congress to apologize for slavery; it encountered opposition from all sides. But to reject the notion because corrective action, not an apology, is needed misses the point. Having defined itself as the all-time best country in the world, the United States fiercely denies the need to make a serious official apology for anything. . . . To press for any serious, official apology does imply a new origin narrative, a new self-image, an ideological sea-change.

Accepting the implications of a different narrative could also shed light on today’s struggles. In the affirmative-action struggle, for example, opponents have said that that policy is no longer needed because racism ended with the Civil Rights Movement. But if we look at slavery as a fundamental pillar of this nation, going back centuries, it becomes obvious that racism could not have been ended by thirty years of mild reforms. If we see how the myth of the frontier idealized the white male adventurer as the central hero of national history, with the woman as sunbonneted helpmate, then we might better understand the dehumanized ways in which women have continued to be treated. A more truthful origin narrative could also help break down divisions among peoples of color by revealing common experiences and histories of cooperation.

Reading as a Writer

1. To what extent does the narrative Martínez begins with make you want to read further?

2. How does she connect this narrative to the rest of her argument?

3. How does she use repetition to create unity in her essay?

4. What assumptions does Martínez challenge?

5. How does she use questions to engage her readers?

◼ Use Topic Sentences to Focus Your Paragraphs

The topic sentence states the main point of a paragraph. It should

· provide a partial answer to the question motivating the writer.

· act as an extension of the writer’s thesis and the question motivating the writer’s argument.

· serve as a guidepost, telling readers what the paragraph is about.

· help create unity and coherence both within the paragraph and within the essay.

Elizabeth Martínez begins by describing how elementary schools in the 1940s and 1950s used the Dick and Jane series not only to teach reading but also to foster a particular set of values — values that she believes do not serve all children enrolled in America’s schools. In paragraph 4, she states her thesis, explaining that nostalgia in the United States has created “a national identity crisis that promises to bring in its wake an unprecedented nervous breakdown for the dominant society’s psyche.” This is a point that builds on an observation she makes in paragraph 3: “It seems nostalgia runs rampant among many Euro-Americans: a nostalgia for the days of unchallenged White Supremacy — both moral and material — when life was ‘simple.’ ” Martínez often returns to this notion of nostalgia for a past that seems “simple” to explain what she sees as an impending crisis.

Consider the first sentence of paragraph 5 as a topic sentence. With Martínez’s key points in mind, notice how she uses the sentence to make her thesis more specific. Notice too, how she ties in the crisis and breakdown she alludes to in paragraph 4. Essentially, Martínez tells her readers that they can see these problems at play in California, an indicator of “the nation’s present and future reality.”

Nowhere is this more apparent than in California, which has long been on the cutting edge of the nation’s present and future reality. Warning sirens have sounded repeatedly in the 1990s, such as the fierce battle over new history textbooks for public schools, Proposition 187’s ugly denial of human rights to immigrants, the 1996 assault on affirmative action that culminated in Proposition 209, and the 1997 move to abolish bilingual education. Attempts to copycat these reactionary measures have been seen in other states.

The final sentence of paragraph 5 sets up the remainder of the essay.

As readers, we expect each subsequent paragraph to respond in some way to the issue Martínez has raised. She meets that expectation by formulating a topic sentence that appears at the beginning of the paragraph. The topic sentence is what helps create unity and coherence in the essay.

◼ Create Unity in Your Paragraphs

Each paragraph in an essay should focus on the subject suggested by the topic sentence. If a paragraph begins with one focus or major point of discussion, it should not end with another. Several strategies can contribute to the unity of each paragraph.

Use details that follow logically from your topic sentence and maintain a single focus — a focus that is clearly an extension of your thesis.

 

For example, in paragraph 5, Martínez’s topic sentence (“Nowhere is this more apparent than in California, which has long been on the cutting edge of the nation’s present and future reality”) helps to create unity because it refers back to her thesis (this refers to the “national identity crisis” mentioned in paragraph 4) and limits the focus of what she includes in the paragraph to “the fierce battle over new history textbooks” and recent pieces of legislation in California that follow directly from and support the claim of the topic sentence.

Repeat key words to guide your readers.

 

A second strategy for creating unity is to repeat (or use synonyms for) key words within a given paragraph. You can see this at work in paragraph 12 (notice the words we’ve underscored), where Martínez explains that America’s origin narrative omits significant details:

The myth’s omissions are grotesque. It ignores three major pillars of our nationhood: genocide, enslavement, and imperialist expansion (such nasty words, who wants to hear them? — but that’s the problem). The massive extermination of indigenous peoples provided our land base; the enslavement of African labor made our economic growth possible; and the seizure of half of Mexico by war (or threat of renewed war) extended this nation’s boundaries north to the Pacific and south to the Rio Grande. Such are the foundation stones of the United States, within an economic system that made this country the first in world history to be born capitalist. . . .

Specifically, Martínez tells us that the origin narrative ignores “three major pillars of our nationhood: genocide, enslavement, and imperialist expansion.” She then substitutes extermination for “genocide,” repeats enslavement, and substitutes seizure for “imperialist expansion.” By connecting words in a paragraph, as Martínez does here, you help readers understand that the details you provide are all relevant to the point you want to make.

Use transition words to link ideas from different sentences.

 

A third strategy for creating unity within paragraphs is to establish a clear relationship among different ideas by using transition words or phrases. Transition words or phrases signal to your readers the direction your ideas are taking. Table 11.1 lists common transition words and phrases grouped by function — that is, for adding a new idea, presenting a contrasting idea, or drawing a conclusion about an idea.

TABLE 11.1Common Transition Words and Phrases

ADDING AN IDEA

PRESENTING A CONTRASTING IDEA

DRAWING A LOGICAL CONCLUSION

also, and, further, moreover, in addition to, in support of, similarly

although, alternatively, as an alternative, but, by way of contrast, despite, even though, however, in contrast to, nevertheless, nonetheless, rather than, yet

as a result, because of, consequently, finally, in sum, in the end, subsequently, therefore, thus

Martínez uses transition words and phrases throughout the excerpt here. In several places, she uses the word but to make a contrast — to draw a distinction between an idea that many people accept as true and an alternative idea that she wants to pursue. Notice in paragraph 17 how she signals the importance of an official apology for slavery — and by implication genocide and the seizure of land from Mexico:

. . . A few apologies, for example, might be a step in the right direction. In 1997, the idea was floated in Congress to apologize for slavery; it encountered opposition from all sides. But to reject the notion because corrective action, not an apology, is needed misses the point. Having defined itself as the all-time best country in the world, the United States fiercely denies the need to make a serious official apology for anything. . . . To press for any serious, official apology does imply a new origin narrative, a new self-image, an ideological sea-change.

Similarly, in the last paragraph, Martínez counters the argument that affirmative action is not necessary because racism no longer exists:

. . . In the affirmative-action struggle, for example, opponents have said that that policy is no longer needed because racism ended with the Civil Rights Movement. But if we look at slavery as a fundamental pillar of this nation, going back centuries, it becomes obvious that racism could not have been ended by thirty years of mild reforms. . . .

There are a number of ways to rephrase what Martínez is saying in paragraph 18. We could substitute however for “but.” Or we could combine the two sentences into one to point to the relationship between the two competing ideas: Although some people oppose affirmative action, believing that racism no longer exists, I would argue that racism remains a fundamental pillar of this nation. Or we could pull together Martínez’s different points to draw a logical conclusion using a transition word like therefore. Martínez observes that our country is in crisis as a result of increased immigration. Therefore, we need to reassess our conceptions of national identity to account for the diversity that increased immigration has created. We can substitute any of the transition words in Table 11.1 for drawing a logical conclusion.

The list of transition words and phrases in Table 11.1 is hardly exhaustive, but it gives you a sense of the ways to connect ideas so that readers understand how your ideas are related. Are they similar ideas? Do they build on or support one another? Are you challenging accepted ideas? Or are you drawing a logical connection from a number of different ideas?

◼ Use Critical Strategies to Develop Your Paragraphs

To develop a paragraph, you can use a range of strategies, depending on what you want to accomplish and what you believe your readers will find persuasive. Among these strategies are using examples and illustrations; citing data (facts, statistics, evidence, details); analyzing texts; telling a story or an anecdote; defining terms; making comparisons; and examining causes and evaluating consequences.

Use examples and illustrations.

 

Examples make abstract ideas concrete through illustration. Using examples is probably the most common way to develop a piece of writing. Of course, Martínez’s essay is full of examples. In fact, she begins with an example of a series of books — the Dick and Jane books — to show how a generation of schoolchildren were exposed to white middle-class values. She also uses examples in paragraph 5, where she lists several pieces of legislation (Propositions 187 and 209) to develop the claim in her topic sentence.

Cite data.

 

Data are factual pieces of information. They function in an essay as the bases of propositions. In the first few paragraphs of the excerpt, Martínez cites statistics (“85 percent of all U.S. elementary schools used the Dick and Jane series to teach children how to read”) and facts (“In the mid-1990s, museums, libraries, and eighty Public Broadcasting Service . . . stations across the country had exhibits and programs commemorating the series”) to back up her claim about the popularity of the Dick and Jane series and the nostalgia the books evoke.

Analyze texts.

 

Analysis is the process of breaking something down into its elements to understand how they work together. When you analyze a text, you point out parts of the text that have particular significance to your argument and explain what they mean. By texts, we mean both verbal and visual texts. In paragraph 7, Martínez analyzes a visual text, an advertisement that appeared in Sports Illustrated, to reveal “its implication of shifting power” — a demographic power shift from Anglos to people of color.

Provide narratives or anecdotes.

 

Put simply, a narrative is an account of something that happened. More technically, a narrative relates a sequence of events that are connected in time; and an anecdote is a short narrative that recounts a particular incident. An anecdote, like an example, can bring an abstraction into focus. Consider Martínez’s third paragraph, where the anecdote about the museum attendant brings her point about racially charged nostalgia among white Americans into memorable focus: The tears of the museum-goers indicate just how profound their nostalgia is.

By contrast, a longer narrative, in setting out its sequence of events, often opens up possibilities for analysis. Why did these events occur? Why did they occur in this sequence? What might they lead to? What are the implications? What is missing?

In paragraph 11, for example, Martínez relates several key events in the origin myth of America. Then, in the next paragraph, she explains what is omitted from the myth, or narrative, and builds her argument about the implications and consequences of those omissions.

Define terms.

 

A definition is an explanation of what something is and, by implication, what it is not. The simplest kind of definition is a synonym, but for the purpose of developing your argument, a one-word definition is rarely enough.

When you define your terms, you are setting forth meanings that you want your readers to agree on, so that you can continue to build your argument on the foundation of that agreement. You may have to stipulate that your definition is part of a larger whole to develop your argument. For example: “Nostalgia is a bittersweet longing for things of the past; but for the purposes of my essay, I focus on white middle-class nostalgia, which combines a longing for a past that never existed with a hostile anxiety about the present.”

In paragraph 10, Martínez defines the term origin narrative — a myth that explains “how a society understands its place in the world and its history . . . the basis for a nation’s self-defined identity.” The “Great White Origin Myth” is an important concept in her developing argument about a national crisis of identity.

Make comparisons.

 

Technically, a comparison shows the similarities between two or more things, and a contrast shows the differences. In practice, however, it is very difficult, if not impossible, to develop a comparison that does not make use of contrast. Therefore, we use the term comparison to describe the strategy of comparing and contrasting.

Doubtless you have written paragraphs or even whole essays that take as a starting point a version of this sentence: “X and Y are similar in some respects and different in others.” This neutral formulation is seldom helpful when you are developing an argument. Usually, in making your comparison — in setting forth the points of similarity and difference — you have to take an evaluative or argumentative stance.

Note the comparison in this passage:

Although there are similarities between the current nostalgias for Dick and Jane books and for rhythm and blues music of the same era — in both cases, the object of nostalgia can move people to tears — the nostalgias spring from emotional responses that are quite different and even contradictory. I will argue that the Dick and Jane books evoke a longing for a past that is colored by a fear of the present, a longing for a time when white middle-class values were dominant and unquestioned. By contrast, the nostalgia for R&B music may indicate a yearning for a past when multicultural musicians provided white folks with a sweaty release on the dance floor from those very same white-bread values of the time.

The writer does more than list similarities and differences; she offers an analysis of what they mean and is prepared to argue for her interpretation.

Certainly Elizabeth Martínez takes an evaluative stance when she compares versions of American history in paragraphs 11 and 12. In paragraph 11, she angrily relates the sanitized story of American history, setting up a contrast in paragraph 12 with the story that does not appear in history textbooks, a story of “genocide, enslavement, and imperialist expansion.” Her evaluative stance comes through clearly: She finds the first version repugnant and harmful, its omissions “grotesque.”

Examine causes and evaluate consequences.

 

In any academic discipline, questions of cause and consequence are central. Whether you are analyzing the latest election results in a political science course, reading about the causes of the Vietnam War in a history course, or speculating about the long-term consequences of climate change in a science course, questions of why things happened, happen, or will happen are inescapable.

Examining causes and consequences usually involves identifying a phenomenon and asking questions about it until you gather enough information to begin analyzing the relationships among its parts and deciding which are most significant. You can then begin to set forth your own analysis of what happened and why.

Of course, this kind of analysis is rarely straightforward, and any phenomenon worthy of academic study is bound to generate a variety of conversations about its causes and consequences. In your own thinking and research, avoid jumping to conclusions and continue to sift evidence until plausible connections present themselves. Be prepared to revise your thinking — perhaps several times — in light of new evidence.

In your writing, you also want to avoid oversimplifying. A claim like this — “The answer to curbing unemployment in the United States is to restrict immigration” — does not take into account corporate outsourcing of jobs overseas or the many other possible causes of unemployment. At the very least, you may need to explain the basis and specifics of your analysis and qualify your claim: “Recent studies of patterns of immigration and unemployment in the United States suggest that unrestricted immigration is a major factor in the loss of blue-collar job opportunities in the Southwest.” Certainly this sentence is less forceful and provocative than the other one, but it does suggest that you have done significant and focused research and respect the complexity of the issue.

Throughout her essay, Martínez analyzes causes and consequences. In paragraph 8, for example, she speculates that the cause of “attacks on immigrants, affirmative action, and multiculturalism” is “Euro-American anxiety,” “the sense of a vanishing national identity.” In paragraph 13, she concludes that a consequence of Theodore Roosevelt’s beliefs about race and war was a “militarism [that] went hand in hand with the racialization of history’s protagonists.” In paragraph 16, the topic sentence itself is a statement about causes and consequences: “Today’s origin myth and the resulting concept of national identity make for an intellectual prison where it is dangerous to ask big questions about this society’s superiority.”

Having shown where and how Martínez uses critical strategies to develop her paragraphs, we must hasten to add that these critical strategies usually work in combination. Although you can easily develop an entire paragraph (or even an entire essay) using comparison, it is almost impossible to do so without relying on one or more of the other strategies. What if you need to tell an anecdote about the two authors you are comparing? What if you have to cite data about different rates of economic growth to clarify the main claim of your comparison? What if you are comparing different causes and consequences?

Our point is that the strategies described here are methods for exploring your issue in writing. How you make use of them, individually or in combination, depends on which can help you best communicate your argument to your readers.

steps to developing paragraphs

1. Use topic sentences to focus your paragraphs. Remember that a topic sentence partially answers the question motivating you to write; acts as an extension of your thesis; indicates to your readers what the paragraph is about; and helps create unity both within the paragraph and within the essay.

2. Create unity in your paragraphs. The details in your paragraph should follow logically from your topic sentence and maintain a single focus, one tied clearly to your thesis. Repetition and transition words also help create unity in paragraphs.

3. Use critical strategies to develop your paragraphs. Use examples and illustrations; cite data; analyze texts; tell stories or anecdotes; define terms; make comparisons; and examine causes and evaluate consequences.

a practice sequence: working with paragraphs

We would like you to work in pairs on paragraphing. The objective of this exercise is to gauge the effectiveness of your topic sentences and the degree to which your paragraphs are unified and fully developed.

Make a copy of your essay and cut it up into paragraphs. Shuffle the paragraphs to be sure they are no longer in the original order, and then exchange cut-up drafts with your partner. The challenge is to put your partner’s essay back together again. When you both have finished, compare your reorderings with the original drafts. Were you able to reproduce the original organization exactly? If not, do the variations make sense? If one or the other of you had trouble putting the essay back together, talk about the adequacy of your topic sentences, ways to revise topic sentences in keeping with the details in a given paragraph, and strategies for making paragraphs more unified and coherent.

DRAFTING CONCLUSIONS

In writing a conclusion to your essay, you are making a final appeal to your audience. You want to convince readers that what you have written is a relevant, meaningful interpretation of a shared issue. You also want to remind them that your argument is reasonable. Rather than summarize all of the points you’ve made in the essay — assume your readers have carefully read what you’ve written — pull together the key components of your argument in the service of answering the question “So what?” Establish why your argument is important: What will happen if things stay the same? What will happen if things change? How effective your conclusion is depends on whether or not readers feel that you have adequately addressed “So what?” — that you have made clear what is significant and of value.

In building on the specific details of your argument, you can also place what you have written in a broader context. (What are the sociological implications of your argument? How far-reaching are they? Are there political implications? Economic implications?) Finally, explain again how your ideas contribute something new to the conversation by building on, extending, or even challenging what others have argued.

In her concluding paragraph, Elizabeth Martínez brings together her main points, puts her essay in a broader context, indicates what’s new in her argument, and answers the question “So what?”:

Accepting the implications of a different narrative could also shed light on today’s struggles. In the affirmative-action struggle, for example, opponents have said that that policy is no longer needed because racism ended with the Civil Rights Movement. But if we look at slavery as a fundamental pillar of this nation, going back centuries, it becomes obvious that racism could not have been ended by thirty years of mild reforms. If we see how the myth of the frontier idealized the white male adventurer as the central hero of national history, with the woman as sunbonneted helpmate, then we might better understand the dehumanized ways in which women have continued to be treated. A more truthful origin narrative could also help break down divisions among peoples of color by revealing common experiences and histories of cooperation.

Let’s examine this concluding paragraph:

1. Although Martínez refers back to important events and ideas she has discussed, she does not merely summarize. Instead, she suggests the implications of those important events and ideas in her first sentence (the topic sentence), which crystallizes the main point of her essay: Americans need a different origin narrative.

2. Then she puts those implications in the broader context of contemporary racial and gender issues.

3. She signals what’s new in her argument with the word if (if we look at slavery in a new wayif we look at the frontier myth in a new way).

4. Finally, her answers to why this issue matters culminate in the last sentence. This last sentence connects and extends the claim of her topic sentence, by asserting that a “more truthful origin narrative” could help heal divisions among peoples of color who have been misrepresented by the old origin myth. Clearly, she believes the implications of her argument matter: A new national identity has the potential to heal a country in crisis, a country on the verge of a “nervous breakdown” (para. 4).

Martínez also does something else in the last sentence of the concluding paragraph: She looks to the future, suggesting what the future implications of her argument could be. Looking to the future is one of five strategies for shaping a conclusion. The others we discuss are echoing the introduction, challenging the reader, posing questions, and concluding with a quotation. Each of these strategies appeals to readers in different ways; therefore, we suggest you try them all out in writing your own conclusions. Also, remember that some of these strategies can be combined. For example, you can write a conclusion that challenges readers, poses a question, looks to the future, and ends with a quotation.

◼ Echo the Introduction

Echoing the introduction in your conclusion helps readers come full circle. It helps them see how you have developed your idea from beginning to end. In the following example, the student writer begins with a voice speaking from behind an Islamic veil, revealing the ways that Western culture misunderstands the symbolic value of wearing the veil. The writer repeats this visual image in her conclusion, quoting from the Koran: “Speak to them from behind a curtain.”

A paragraph with an annotation is shown.

The paragraph reads, “Introduction: A voice from behind the shrouds of an Islamic veil exclaims: “I often wonder whether people see me as a radical, fundamentalist Muslim terrorist packing an AK-47 assault rifle inside my jean jacket. Or maybe they see me as the poster girl for oppressed womanhood everywhere.” In American culture where shameless public exposure, particularly of females, epitomizes ultimate freedom, the head-to-toe covering of a Muslim woman seems inherently oppressive. Driven by an autonomous national attitude, the inhabitants of the “land of the free” are quick to equate the veil with indisputable persecution. Yet Muslim women reveal the enslaving hijab as a symbolic display of the Islamic ideals – honor, modesty, and stability. Because of an unfair American assessment, the aura of hijab mystery cannot”

The annotation for this paragraph reads, “Notice that the author begins with “a voice from behind the shrouds of an Islamic veil” and then echoes this quotation in her conclusion: “Speak to them from behind a curtain.”

The paragraph reads, “Introduction: A voice from behind the shrouds of an Islamic veil exclaims: “I often wonder whether people see me as a radical, fundamentalist Muslim terrorist packing an AK-47 assault rifle inside my jean jacket. Or maybe they see me as the poster girl for oppressed womanhood everywhere.” In American culture where shameless public exposure, particularly of females, epitomizes ultimate freedom, the head-to-toe covering of a Muslim woman seems inherently oppressive. Driven by an autonomous national attitude, the inhabitants of the “land of the free” are quick to equate the veil with indisputable persecution. Yet Muslim women reveal the enslaving hijab as a symbolic display of the Islamic ideals – honor, modesty, and stability. Because of an unfair American assessment, the aura of hijab mystery cannot”

The annotation for this paragraph reads, “Notice that the author begins with “a voice from behind the shrouds of an Islamic veil” and then echoes this quotation in her conclusion: “Speak to them from behind a curtain.”

A page with annotations.

The first paragraph reads, “be removed until the customs and ethics of Muslim culture are genuinely explored. It is this form of enigmatic seclusion that forms the feminist controversy between Western liberals, who perceive the veil as an inhibiting factor against free will, and Islamic disciples, who conceptualize the veil as a sacred symbol of utmost morality.”

The second paragraph reads, “Conclusion: For those who improperly judge an alien religion, the veil becomes a symbol of oppression and devastation, instead of a representation of pride and piety. Despite Western images, the hijab is a daily revitalization and reminder of the Islamic societal and religious ideals, thereby upholding the conduct and attitudes of the Muslim community. Americans share these ideals yet fail to recognize them in the context of a different culture. By sincerely exploring the custom of Islamic veiling, one will realize the vital role the hijab plays in shaping Muslim culture by sheltering women, and consequently society, from the perils that erupt from indecency. The principles implored in the Koran of modesty, honor, and stability construct a unifying and moral view of the Islamic Middle Eastern society when properly investigated. As it was transcribed from Allah, “Speak to them from behind a curtain.

This is purer for your hearts and their hearts.”

The annotation for this “The principles implored in the Koran of modesty, honor, and stability construct a unifying and moral view of the Islamic Middle Eastern society when properly investigated. As it was transcribed from Allah, “Speak to them from behind a curtain. This is purer for your hearts and their hearts” reads, “Notice how the conclusion echoes the introduction in its reference to a voice speaking from behind a curtain.”

The first paragraph reads, “be removed until the customs and ethics of Muslim culture are genuinely explored. It is this form of enigmatic seclusion that forms the feminist controversy between Western liberals, who perceive the veil as an inhibiting factor against free will, and Islamic disciples, who conceptualize the veil as a sacred symbol of utmost morality.”

The second paragraph reads, “Conclusion: For those who improperly judge an alien religion, the veil becomes a symbol of oppression and devastation, instead of a representation of pride and piety. Despite Western images, the hijab is a daily revitalization and reminder of the Islamic societal and religious ideals, thereby upholding the conduct and attitudes of the Muslim community. Americans share these ideals yet fail to recognize them in the context of a different culture. By sincerely exploring the custom of Islamic veiling, one will realize the vital role the hijab plays in shaping Muslim culture by sheltering women, and consequently society, from the perils that erupt from indecency. The principles implored in the Koran of modesty, honor, and stability construct a unifying and moral view of the Islamic Middle Eastern society when properly investigated. As it was transcribed from Allah, “Speak to them from behind a curtain.

This is purer for your hearts and their hearts.”

The annotation for this “The principles implored in the Koran of modesty, honor, and stability construct a unifying and moral view of the Islamic Middle Eastern society when properly investigated. As it was transcribed from Allah, “Speak to them from behind a curtain. This is purer for your hearts and their hearts” reads, “Notice how the conclusion echoes the introduction in its reference to a voice speaking from behind a curtain.”

◼ Challenge the Reader

By issuing a challenge to your readers, you create a sense of urgency, provoking them to act to change the status quo. In this example, the student writer explains the unacceptable consequences of preventing young women from educating themselves about AIDS and the spread of a disease that has already reached epidemic proportions.

A paragraph with annotations is shown.

The paragraph reads, “The changes in AIDS education that I am suggesting are necessary and relatively simple to make. Although the current curriculum in high school health classes is helpful and informative, it simply does not pertain to young women as much as it should. AIDS is killing women at an alarming rate, and many people do not realize this. According to Daniel DeNoon, AIDS is one of the six leading causes of death among women aged 18 to 45, and women “bear the brunt of the worldwide AIDS epidemic.” For this reason, DeNoon argues, women are one of the most important new populations that are contracting HIV at a high rate. I challenge young women to be more well-informed about AIDS and their link to the disease; otherwise, many new cases may develop. As the epidemic continues to spread, women need to realize that”

The annotation for the sentences, “The changes in AIDS education that I am suggesting are necessary and relatively simple to make. Although the current curriculum in high school health classes is helpful and informative, it simply does not pertain to young women as much as it should. AIDS is killing women at an alarming rate, and many people do not realize this. According to Daniel DeNoon, AIDS is one of the six leading causes of death among women aged 18 to 45, and women “bear the brunt of the worldwide AIDS epidemic” reads, “Here the author cites a final piece of research to emphasize the extent of the problem.”

The annotation for the sentences, “For this reason, DeNoon argues, women are one of the most important new populations that are contracting HIV at a high rate. I challenge young women to be more well-informed about AIDS and their link to the disease; otherwise, many new cases may develop. As the epidemic continues to spread, women need to realize that…” reads, “Here she begins her explicit challenge to readers about what they have to do to protect themselves or their students from infection.”

The paragraph reads, “The changes in AIDS education that I am suggesting are necessary and relatively simple to make. Although the current curriculum in high school health classes is helpful and informative, it simply does not pertain to young women as much as it should. AIDS is killing women at an alarming rate, and many people do not realize this. According to Daniel DeNoon, AIDS is one of the six leading causes of death among women aged 18 to 45, and women “bear the brunt of the worldwide AIDS epidemic.” For this reason, DeNoon argues, women are one of the most important new populations that are contracting HIV at a high rate. I challenge young women to be more well-informed about AIDS and their link to the disease; otherwise, many new cases may develop. As the epidemic continues to spread, women need to realize that”

The annotation for the sentences, “The changes in AIDS education that I am suggesting are necessary and relatively simple to make. Although the current curriculum in high school health classes is helpful and informative, it simply does not pertain to young women as much as it should. AIDS is killing women at an alarming rate, and many people do not realize this. According to Daniel DeNoon, AIDS is one of the six leading causes of death among women aged 18 to 45, and women “bear the brunt of the worldwide AIDS epidemic” reads, “Here the author cites a final piece of research to emphasize the extent of the problem.”

The annotation for the sentences, “For this reason, DeNoon argues, women are one of the most important new populations that are contracting HIV at a high rate. I challenge young women to be more well-informed about AIDS and their link to the disease; otherwise, many new cases may develop. As the epidemic continues to spread, women need to realize that…” reads, “Here she begins her explicit challenge to readers about what they have to do to protect themselves or their students from infection.”

◼ Look to the Future

Looking to the future is particularly relevant when you are asking readers to take action. To move readers to action, you must establish the persistence of a problem and the consequences of letting a situation continue unchanged. In the concluding paragraph below, the student author points out a number of things that teachers need to do to involve parents in their children’s education. She identifies a range of options before identifying what she believes is perhaps the most important action teachers can take.

A paragraph with annotations is shown.

The paragraph reads, “First and foremost, teachers must recognize the ways in which some parents are positively contributing to their children’s academic endeavors. Teachers must recognize nontraditional methods of participation as legitimate and work toward supporting parents in these tasks. For instance, teachers might send home suggestions for local after-school tutoring programs. Teachers must also try to make urban parents feel welcome and respected in their school. Teachers might call parents to ask their opinion about a certain difficulty their child is having, or invite them to talk about something of interest to them. One parent, for instance, spoke highly of the previous superintendent who had let him use his work as a film producer to help with a show for students during homeroom. If teachers can develop innovative ways to utilize parents’ talents and interests rather than just inviting them to be passively involved in an already in- place curriculum, more parents might respond. Perhaps, most importantly, if teachers want parents to be involved in students’ educations, they must make the parents feel as though their opinions and concerns have real weight. When parents such as those interviewed for this study voice concerns and questions over their child’s progress, it is imperative that teachers acknowledge and answer them.”

The annotation for the sentences, “First and foremost, teachers must recognize the ways in which some parents are positively contributing to their children’s academic endeavors. Teachers must recognize nontraditional methods of participation as legitimate and work toward supporting parents in these tasks. For instance, teachers might send home suggestions for local after-school tutoring programs. Teachers must also try to make urban parents feel welcome and respected in their school. Teachers might call parents to ask their opinion about a certain difficulty their child is having, or invite them to talk about something of interest to them” reads, “The second through fifth sentences present an array of options.”

The annotation for the sentences, “Perhaps, most importantly, if teachers want parents to be involved in students’ educations, they must make the parents feel as though their opinions and concerns have real weight. When parents such as those interviewed for this study voice concerns and questions over their child’s progress, it is imperative that teachers acknowledge and answer them” reads, “In the last two sentences, the writer looks to the future with her recommendations.”

The paragraph reads, “First and foremost, teachers must recognize the ways in which some parents are positively contributing to their children’s academic endeavors. Teachers must recognize nontraditional methods of participation as legitimate and work toward supporting parents in these tasks. For instance, teachers might send home suggestions for local after-school tutoring programs. Teachers must also try to make urban parents feel welcome and respected in their school. Teachers might call parents to ask their opinion about a certain difficulty their child is having, or invite them to talk about something of interest to them. One parent, for instance, spoke highly of the previous superintendent who had let him use his work as a film producer to help with a show for students during homeroom. If teachers can develop innovative ways to utilize parents’ talents and interests rather than just inviting them to be passively involved in an already in- place curriculum, more parents might respond. Perhaps, most importantly, if teachers want parents to be involved in students’ educations, they must make the parents feel as though their opinions and concerns have real weight. When parents such as those interviewed for this study voice concerns and questions over their child’s progress, it is imperative that teachers acknowledge and answer them.”

The annotation for the sentences, “First and foremost, teachers must recognize the ways in which some parents are positively contributing to their children’s academic endeavors. Teachers must recognize nontraditional methods of participation as legitimate and work toward supporting parents in these tasks. For instance, teachers might send home suggestions for local after-school tutoring programs. Teachers must also try to make urban parents feel welcome and respected in their school. Teachers might call parents to ask their opinion about a certain difficulty their child is having, or invite them to talk about something of interest to them” reads, “The second through fifth sentences present an array of options.”

The annotation for the sentences, “Perhaps, most importantly, if teachers want parents to be involved in students’ educations, they must make the parents feel as though their opinions and concerns have real weight. When parents such as those interviewed for this study voice concerns and questions over their child’s progress, it is imperative that teachers acknowledge and answer them” reads, “In the last two sentences, the writer looks to the future with her recommendations.”

◼ Pose Questions

Posing questions stimulates readers to think about the implications of your argument and to apply what you argue to other situations. This is the case in the following paragraph, in which the student writer focuses on immigration and then shifts readers’ attention to racism and the possibility of hate crimes. It’s useful to extrapolate from your argument, to raise questions that test whether what you write can be applied to different situations. These questions can help readers understand what is at issue.

A paragraph with annotations is shown.

The paragraph reads, “Also, my research may apply to a broader spectrum of sociological topics. There has been recent discussion about the increasing trend of immigration. Much of this discussion has involved the distribution of resources to immigrants. Should immigrants have equal access to certain economic and educational resources in America? The decision is split. But it will be interesting to see how this debate will play out. If immigrants are granted more resources, will certain Americans mobilize against the distribution of these resources? Will we see another rise in racist groups such as the Ku Klux Klan in order to prevent immigrants from obtaining more resources? My research can also be used to understand global conflict or war. In general, groups mobilize when their established resources are threatened by an external force. Moreover, groups use framing processes to justify their collective action to others.”

The annotation for the sentence, “Should immigrants have equal access to certain economic and educational resources in America?”

The annotation for the sentence, “If immigrants are granted more resources, will certain Americans mobilize against the distribution of these resources?” reads, “Other speculative questions follow from possible responses to the writer’s first question.”

The paragraph reads, “Also, my research may apply to a broader spectrum of sociological topics. There has been recent discussion about the increasing trend of immigration. Much of this discussion has involved the distribution of resources to immigrants. Should immigrants have equal access to certain economic and educational resources in America? The decision is split. But it will be interesting to see how this debate will play out. If immigrants are granted more resources, will certain Americans mobilize against the distribution of these resources? Will we see another rise in racist groups such as the Ku Klux Klan in order to prevent immigrants from obtaining more resources? My research can also be used to understand global conflict or war. In general, groups mobilize when their established resources are threatened by an external force. Moreover, groups use framing processes to justify their collective action to others.”

The annotation for the sentence, “Should immigrants have equal access to certain economic and educational resources in America?”

The annotation for the sentence, “If immigrants are granted more resources, will certain Americans mobilize against the distribution of these resources?” reads, “Other speculative questions follow from possible responses to the writer’s first question.”

◼ Conclude with a Quotation

A quotation can strengthen your argument, indicating that others in positions of power and authority support your stance. A quotation also can add poignancy to your argument, as it does in the following excerpt, in which the quotation amplifies the idea that people use Barbie to advance their own interests.

A paragraph with annotations is shown.

The paragraph reads, “what we perceive. Juel Best concludes his discourse on Barbie with these words: “Toys do not embody violence or sexism or occult meanings. People must assign toys their meanings.” Barbie is whoever we make her out to be. Barbie grabs hold of our imaginations and lets us go wild.”

The annotation for this paragraph reads, “The writer quotes an authority to amplify the idea that individually and collectively, we project significance on toys.”

Steps to Drafting Conclusions: Five Strategies

1. Pull together the main claims of your essay. Don’t simply repeat points you make in the paper. Instead, show readers how the points you make fit together.

2. Answer the question “So what?” Show your readers why your stand on the issue is significant.

3. Place your argument in a larger context. Discuss the specifics of your argument, but also indicate its broader implications.

4. Show readers what is new. As you synthesize the key points of your argument, explain how what you argue builds on, extends, or challenges the thinking of others.

5. Decide on the best strategy for writing your conclusion. Will you echo the introduction? Challenge the reader? Look to the future? Pose questions? Conclude with a quotation? Choose the best strategy or strategies to appeal to your readers.

A Practice Sequence: Drafting a Conclusion

1. Write your conclusion, using one of the strategies described in this section. Then share your conclusion with a classmate. Ask this person to address the following questions:

· Did I pull together the key points of the argument?

· Did I answer “So what?” adequately?

· Are the implications I want readers to draw from the essay clear?

After listening to the responses, try a second strategy, and then ask your classmate which conclusion is more effective.

2. If you do not have a conclusion of your own, analyze each example conclusion above to see how well each appears to (1) pull together the main claim of the essay, (2) answer “So what?” (3) place the argument in a larger context, and (4) show readers what is new.

ANALYZING STRATEGIES FOR WRITING: FROM INTRODUCTIONS TO CONCLUSIONS

Now that you have studied the various strategies for writing introductions, developing your ideas in subsequent paragraphs, and drafting conclusions, read Barbara Ehrenreich’s essay, “Cultural Baggage,” and analyze the strategies she uses for developing her argument about diversity. It may help to refer to the practice sequences for drafting introductions (p. 320) and conclusions (p. 339), as well as Steps to Developing Paragraphs (p. 333). Ideally, you should work with your classmates, in groups of three or four, assigning one person to record your ideas and share with the whole class.

Alternatively, you could put the essays by Ehrenreich and Elizabeth Martínez “in conversation” with one another. How do Martínez and Ehrenreich define the issues around diversity? What is at stake for them in the arguments they develop? What things need to change? How would you compare the way each uses stories and personal anecdotes to develop her ideas? Would you say that either writer is a more effective “conversationalist” or more successful in fulfilling her purpose?

BARBARA EHRENREICH

Cultural Baggage

Barbara Ehrenreich is a social critic, activist, and political essayist. Her book Nickel and Dimed: On (Not) Getting By in America (2001) describes her attempt to live on low-wage jobs; it became a national best seller in the United States. Her book, Bait and Switch: The (Futile) Pursuit of the American Dream (2005), explores the shadowy world of the white-collar unemployed. Recent books of cultural analysis by Ehrenreich include Bright-Sided: How the Relentless Promotion of Positive Thinking Has Undermined America and This Land Is Their Land: Reports from a Divided Nation (both published in 2009). Ehrenreich has also written for Mother Jones, The Atlantic, Ms., The New Republic, In These Times, Salon.com, and other publications. “Cultural Baggage” was originally published in the New York Times Magazine in 1992. Her most recent book is Living with a Wild God, a memoir that she published in 2014.

An acquaintance was telling me about the joys of rediscovering her ethnic and religious heritage. “I know exactly what my ancestors were doing 2,000 years ago,” she said, eyes gleaming with enthusiasm, “and I can do the same things now.” Then she leaned forward and inquired politely, “And what is your ethnic background, if I may ask?”

“None,” I said, that being the first word in line to get out of my mouth. Well, not “none,” I backtracked. Scottish, English, Irish — that was something, I supposed. Too much Irish to qualify as a WASP; too much of the hated English to warrant a “Kiss Me, I’m Irish” button; plus there are a number of dead ends in the family tree due to adoptions, missing records, failing memories, and the like. I was blushing by this time. Did “none” mean I was rejecting my heritage out of Anglo-Celtic self-hate? Or was I revealing a hidden ethnic chauvinism in which the Britannically derived serve as a kind of neutral standard compared with the ethnic “others”?

Throughout the 1960s and 70s, I watched one group after another — African Americans, Latinos, Native Americans — stand up and proudly reclaim their roots while I just sank back ever deeper into my seat. All this excitement over ethnicity stemmed, I uneasily sensed, from a past in which their ancestors had been trampled upon by my ancestors, or at least by people who looked very much like them. In addition, it had begun to seem almost un-American not to have some sort of hyphen at hand, linking one to more venerable times and locales.

But the truth is, I was raised with none. We’d eaten ethnic foods in my childhood home, but these were all borrowed, like the pasties, or Cornish meat pies, my father had picked up from his fellow miners in Butte, Montana. If my mother had one rule, it was militant ecumenism in all manners of food and experience. “Try new things,” she would say, meaning anything from sweetbreads to clams, with an emphasis on the “new.”

As a child, I briefly nourished a craving for tradition and roots. I immersed myself in the works of Sir Walter Scott. I pretended to believe that the bagpipe was a musical instrument. I was fascinated to learn from a grandmother that we were descended from certain Highland clans and longed for a pleated skirt in one of their distinctive tartans.

But in Ivanhoe, it was the dark-eyed “Jewess” Rebecca I identified with, not the flaxen-haired bimbo Rowena. As for clans: Why not call them “tribes,” those bands of half-clad peasants and warriors whose idea of cuisine was stuffed sheep gut washed down with whiskey? And then there was the sting of Disraeli’s remark — which I came across in my early teens — to the effect that his ancestors had been leading orderly, literate lives when my ancestors were still rampaging through the Highlands daubing themselves with blue paint.

Motherhood put the screws on me, ethnicity-wise. I had hoped that by marrying a man of Eastern European Jewish ancestry I would acquire for my descendants the ethnic genes that my own forebears so sadly lacked. At one point, I even subjected the children to a seder of my own design, including a little talk about the flight from Egypt and its relevance to modern social issues. But the kids insisted on buttering their matzos and snickering through my talk. “Give me a break, Mom,” the older one said. “You don’t even believe in God.”

After the tiny pagans had been put to bed, I sat down to brood over Elijah’s wine. What had I

9From Ethos to LogosAppealing to Your Readers

Your understanding of your readers influences how you see a particular situation, define an issue, explain the ongoing conversation surrounding that issue, and formulate a question. You may need to read widely to understand how different writers have dealt with the issue you address. And you will need to anticipate how others might respond to your argument — whether they will be sympathetic or antagonistic — and to compose your essay so that readers will “listen” whether or not they agree with you.

To achieve these goals, you will no doubt use reason in the form of evidence to sway readers. But you can also use other means of persuasion. That is, you can use your own character, by presenting yourself as someone who is knowledgeable, fair, and just, and you can appeal to your readers’ emotions. Although you may believe that reason alone should provide the means for changing people’s minds, people’s emotions also color the way they see the world.

Your audience is more than your immediate reader — your instructor or a peer. Your audience encompasses those you cite in writing about an issue and those you anticipate responding to your argument. This is true no matter what you write about, whether it be an interpretation of the novels of a particular author, an analysis of the cultural work of horror films, the ethics of treating boys and girls differently in schools, or the moral issues surrounding homelessness in America.

In this chapter we discuss different ways of engaging your readers, centering on three kinds of appeals: ethos, appeals from character; pathos, appeals to emotion; and logos, appeals to reason. Ethos, pathos, and logos are terms derived from ancient Greek writers, but they are still of great value today when considering how to persuade your audience. Readers will judge your writing on whether or not you present an argument that is fair and just, one that creates a sense of goodwill. All three appeals rely on these qualities.

Figure 9.1 , the rhetorical triangle, visually represents the interrelationship among ethos, pathos, and logos. Who we think our readers are (pathos: which of their emotions do we appeal to?) influences decisions about the ways we should represent ourselves to them (ethos: how can we come across as fair, credible, and just?). In turn, we use certain patterns of argument (logos: how do we arrange our words to make our case?) that reflect our interpretation of the situation to which we respond and that we believe will persuade readers to accept our point of view. Effective communication touches on each of the three points of the triangle. Your task as a writer is to determine the proper balance of these different appeals in your argument, based on your thesis, the circumstances, and your audience.

A figure shows “The Rhetorical Triangle” Illustrating the interrelationship among ethos, pathos, and logos.

FIGURE 9.1The Rhetorical Triangle

CONNECTING WITH READERS: A SAMPLE ARGUMENT

To see how an author connects with his audience, read the following excerpt from James W. Loewen’s book Lies My Teacher Told Me: Everything Your American History Textbook Got Wrong. As you read the excerpt, note Loewen’s main points and select key examples that illustrate his argument. As a class, test the claims he makes: To what extent do you believe that what Loewen argues is true? This may entail recalling your own experiences in high school history classes or locating one or more of the books that Loewen mentions.

JAMES W. LOEWEN

The Land of Opportunity

In addition to Lies My Teacher Told Me (1995, 2007), James Loewen, who holds a PhD in sociology, has written several other books, including Lies across America: What Our Historic Sites Get Wrong (1999) and Sundown Towns: A Hidden Dimension of American Racism (2005). As the titles of these books suggest, Loewen is a writer who questions the assumptions about history that many people take for granted. This is especially true of the following excerpt, from a chapter in which Loewen challenges a common American belief — that everyone has an equal chance in what he calls the “land of opportunity” — by arguing that we live in a class system that privileges some people and raises barriers for others. History textbook writers, he points out, are guilty of complicity in this class system because they leave a great deal of history out of their textbooks.

High school students have eyes, ears, and television sets (all too many have their own TV sets), so they know a lot about relative privilege in America. They measure their family’s social position against that of other families, and their community’s position against other communities. Middle-class students, especially, know little about how the American class structure works, however, and nothing at all about how it has changed over time. These students do not leave high school merely ignorant of the workings of the class structure; they come out as terrible sociologists. “Why are people poor?” I have asked first-year college students. Or, if their own class position is one of relative privilege, “Why is your family well-off?” The answers I’ve received, to characterize them charitably, are half-formed and naïve. The students blame the poor for not being successful. They have no understanding of the ways that opportunity is not equal in America and no notion that social structure pushes people around, influencing the ideas they hold and the lives they fashion.

High school history textbooks can take some of the credit for this state of affairs. Some textbooks do cover certain high points of labor history, such as the 1894 Pullman strike near Chicago that President Cleveland broke with federal troops, or the 1911 Triangle Shirtwaist fire that killed 146 women in New York City, but the most recent event mentioned in most books is the Taft-Hartley Act of sixty years ago. No book mentions any of the major strikes that labor lost in the late twentieth century, such as the 1985 Hormel meatpackers’ strike in Austin, Minnesota, or the 1991 Caterpillar strike in Decatur, Illinois — defeats that signify labor’s diminished power today. Nor do most textbooks describe any continuing issues facing labor, such as the growth of multinational corporations and their exporting of jobs overseas. With such omissions, textbook authors can construe labor history as something that happened long ago, like slavery, and that, like slavery, was corrected long ago. It logically follows that unions now appear anachronistic. The idea that they might be necessary for workers to have a voice in the workplace goes unstated.

These books’ poor treatment of labor history is magnificent compared to their treatment of social class. Nothing that textbooks discuss — not even strikes — is ever anchored in any analysis of social class.1 This amounts to delivering the footnotes instead of the lecture! Half of the eighteen high school American history textbooks I examined contain no index listing at all for social class, social stratification, class structure, income distribution, inequality, or any conceivably related topic. Not one book lists upper class or lower class. Three list middle class, but only to assure students that America is a middle-class country. “Except for slaves, most of the colonists were members of the ‘middling ranks,’ ” says Land of Promise, and nails home the point that we are a middle-class country by asking students to “describe three ‘middle-class’ values that united free Americans of all classes.” Several of the textbooks note the explosion of middle-class suburbs after World War II. Talking about the middle class is hardly equivalent to discussing social stratification, however. On the contrary, as Gregory Mantsios has pointed out, “such references appear to be acceptable precisely because they mute class differences.”2

Stressing how middle-class we all are is increasingly problematic today, because the proportion of households earning between 75 percent and 125 percent of the median income has fallen steadily since 1967. The Reagan-Bush administrations accelerated this shrinkage of the middle class, and most families who left its ranks fell rather than rose.3 As late as 1970, family incomes in the United States were only slightly less equal than in Canada. By 2000, inequality here was much greater than Canada’s; the United States was becoming more like Mexico, a very stratified society.4 The Bush II administration, with its tax cuts aimed openly at the wealthy, continued to increase the gap between the haves and have-nots. This is the kind of historical trend one would think history books would take as appropriate subject matter, but only five of the eighteen books in my sample provide any analysis of social stratification in the United States. Even these fragmentary analyses are set mostly in colonial America. Boorstin and Kelley, unusual in actually including social class in its index, lists only social classes in 1790 and social classes in early America. These turn out to be two references to the same paragraph, which tells us that England “was a land of rigid social classes,” while here in America “social classes were much more fluid.” “One great difference between colonial and European society was that the colonists had more social mobility,” echoes The American Tradition. Never mind that the most violent class conflicts in American history — Bacon’s Rebellion and Shays’s Rebellion — took place in and just after colonial times. Textbooks still say that colonial society was relatively classless and marked by upward mobility.

And things have only gotten rosier since. “By 1815,” The Challenge of Freedom assures us, two classes had withered away and “America was a country of middle class people and of middle class goals.” This book returns repeatedly, every fifty years or so, to the theme of how open opportunity is in America. The stress on upward mobility is striking. There is almost nothing in any of these textbooks about class inequalities or barriers of any kind to social mobility. “What conditions made it possible for poor white immigrants to become richer in the colonies?” Land of Promise asks. “What conditions made/make it difficult?” goes unasked. Boorstin and Kelley close their sole discussion of social class (in 1790, described above) with the happy sentence, “As the careers of American Presidents would soon show, here a person might rise by hard work, intelligence, skill, and perhaps a little luck, from the lowest positions to the highest.”

If only that were so! Social class is probably the single most important variable in society. From womb to tomb, it correlates with almost all other social characteristics of people that we can measure. Affluent expectant mothers are more likely to get prenatal care, receive current medical advice, and enjoy general health, fitness, and nutrition. Many poor and working-class mothers-to-be first contact the medical profession in the last month, sometimes the last hours, of their pregnancies. Rich babies come out healthier and weighing more than poor babies. The infants go home to very different situations. Poor babies are more likely to have high levels of poisonous lead in their environments and their bodies. Rich babies get more time and verbal interaction with their parents and higher quality day care when not with their parents. When they enter kindergarten, and through the twelve years that follow, rich children benefit from suburban schools that spend two to three times as much money per student as schools in inner cities or impoverished rural areas. Poor children are taught in classes that are often 50 percent larger than the classes of affluent children. Differences such as these help account for the higher school-dropout rate among poor children.

Even when poor children are fortunate enough to attend the same school as rich children, they encounter teachers who expect only children of affluent families to know the right answers. Social science research shows that teachers are often surprised and even distressed when poor children excel. Teachers and counselors believe they can predict who is “college material.” Since many working-class children give off the wrong signals, even in first grade, they end up in the “general education” track in high school. “If you are the child of low-income parents, the chances are good that you will receive limited and often careless attention from adults in your high school,” in the words of Theodore Sizer’s bestselling study of American high schools, Horace’s Compromise. “If you are the child of upper-middle-income parents, the chances are good that you will receive substantial and careful attention.”5 Researcher Reba Page has provided vivid accounts of how high school American history courses use rote learning to turn off lower-class students.6 Thus schools have put into practice Woodrow Wilson’s recommendation: “We want one class of persons to have a liberal education, and we want another class of persons, a very much larger class of necessity in every society, to forgo the privilege of a liberal education and fit themselves to perform specific difficult manual tasks.”7

As if this unequal home and school life were not enough, rich teenagers then enroll in the Princeton Review or other coaching sessions for the Scholastic Aptitude Test. Even without coaching, affluent children are advantaged because their background is similar to that of the test makers, so they are comfortable with the vocabulary and subtle subcultural assumptions of the test. To no one’s surprise, social class correlates strongly with SAT scores.

All these are among the reasons that social class predicts the rate of college attendance and the type of college chosen more effectively than does any other factor, including intellectual ability, however measured. After college, most affluent children get white-collar jobs, most working-class children get blue-collar jobs, and the class differences continue. As adults, rich people are more likely to have hired an attorney and to be a member of formal organizations that increase their civic power. Poor people are more likely to watch TV. Because affluent families can save some money while poor families must spend what they make, wealth differences are ten times larger than income differences. Therefore most poor and working-class families cannot accumulate the down payment required to buy a house, which in turn shuts them out from our most important tax shelter, the write-off of home mortgage interest. Working-class parents cannot afford to live in elite subdivisions or hire high-quality day care, so the process of educational inequality replicates itself in the next generation. Finally, affluent Americans also have longer life expectancies than lower- and working-class people, the largest single cause of which is better access to health care. Echoing the results of Helen Keller’s study of blindness, research has determined that poor health is not distributed randomly about the social structure but is concentrated in the lower class. Social Security then become a huge transfer system, using monies contributed by all Americans to pay benefits disproportionately to longer-lived affluent Americans.

Ultimately social class determines how people think about social class. When asked if poverty in America is the fault of the poor or the fault of the system, 57 percent of business leaders blamed the poor; just 9 percent blamed the system. Labor leaders showed sharply reversed choices: only 15 percent said the poor were at fault while 56 percent blamed the system. (Some people replied “don’t know” or chose a middle position.) The largest single difference between our two main political parties lies in how their members think about social class: 55 percent of Republicans blamed the poor for their poverty, while only 13 percent blamed the system for it; 68 percent of Democrats, on the other hand, blamed the system, while only 5 percent blamed the poor.8

Few of these statements are news, I know, which is why I have not bothered to document most of them, but the majority of high school students do not know or understand these ideas. Moreover, the processes have changed over time, for the class structure in America today is not the same as it was in 1890, let alone in colonial America. Yet in the most recent American Pageant, for example, social class goes unmentioned in the twentieth century. Many teachers compound the problem by avoiding talking about social class in the twenty-first. A study of history and social studies teachers “revealed that they had a much broader knowledge of the economy, both academically and experientially, than they admitted in class.” Teachers “expressed fear that students might find out about the injustices and inadequacies of their economic and political institutions.”9 By never blaming the system, American history courses thus present Republican history.

Reading as a Writer

1. List what you think are Loewen’s main points. What appeals does he seem to draw on most when he makes those points: appeals based on his own character (ethos), on the emotions of his reader (pathos), or on the reasonableness of his evidence (logos)? Are the appeals obvious or difficult to tease out? Does he combine them? Discuss your answers with your classmates.

2. Identify what you think is the main claim of Loewen’s argument, and choose key examples to support your answer. Compare your chosen claim and examples to those chosen by your classmates. Do they differ significantly? Can you agree on Loewen’s gist and his key examples?

3. As a class, test the claims Loewen makes by thinking about your own experiences in high school history classes. Do you remember finding out that something you were taught from an American history textbook was not true? Did you discover on your own what you considered to be misrepresentations in or important omissions from your textbook? If so, did these misrepresentations or omissions tend to support or contradict the claims about history textbooks that Loewen makes?

APPEALING TO ETHOS

Although we like to believe that our decisions and beliefs are based on reason and logic, in fact they are often based on what amounts to character judgments. That is, if a person you trust makes a reasonable argument for one choice, and a person you distrust makes a reasonable argument for another choice, you are more likely to be swayed by the argument of the person you trust. Similarly, the audience for your argument will be more disposed to agree with you if its members believe you are a fair, just person who is knowledgeable and has good judgment. Even the most well-developed argument will fall short if you do not leave this kind of impression on your readers. Thus, it is not surprising that ethos may be the most important component of your argument.

There are three strategies for evoking a sense of ethos:

1. Establish that you have good judgment.

2. Convey to readers that you are knowledgeable.

3. Show that you understand the complexity of the issue.

These strategies are interrelated: A writer who demonstrates good judgment is more often than not someone who is both knowledgeable about an issue and who acknowledges the complexity of it by weighing the strengths and weaknesses of different arguments. However, keep in mind that these characteristics do not exist apart from what readers think and believe.

◼ Establish That You Have Good Judgment

Most readers of academic writing expect writers to demonstrate good judgment by identifying a problem that readers agree is worth addressing. In turn, good judgment gives writers credibility.

Loewen crafts his introduction to capture the attention of educators as well as concerned citizens when he claims that students leave high school unaware of class structure and as a consequence “have no understanding of the ways that opportunity is not equal in America and no notion that social structure pushes people around, influencing the ideas they hold and the lives they fashion” (para. 1). Loewen does not blame students, or even instructors, for this lack of awareness. Instead, he writes, “textbooks can take some of the credit for this state of affairs” (para. 2) because, among other shortcomings, they leave out important events in “labor history” and relegate issues facing labor to the past.

Whether an educator — or a general reader for that matter — will ultimately agree with Loewen’s case is, at this point, up for grabs, but certainly the possibility that high schools in general, and history textbooks in particular, are failing students by leaving them vulnerable to class-based manipulation would be recognized as a problem by readers who believe America should be a society that offers equal opportunity for all. At this point, Loewen’s readers are likely to agree that the problem of omission he identifies may be significant if its consequences are as serious as he believes them to be.

Writers also establish good judgment by conveying to readers that they are fair-minded and just and have the best interests of readers in mind. Loewen is particularly concerned that students understand the persistence of poverty and inequality in the United States and the historical circumstances of the poor, which they cannot do unless textbook writers take a more inclusive approach to addressing labor history, especially “the growth of multinational corporations and their exporting of jobs overseas” (para. 2). It’s not fair to deny this important information to students, and it’s not fair to the poor to leave them out of official histories of the United States. Loewen further demonstrates that he is fair and just when he calls attention in paragraph 6 to the inequality between rich and poor children in schools, a problem that persists despite our forebears’ belief that class would not determine the fate of citizens of the United States.

◼ Convey to Readers That You Are Knowledgeable

Being thoughtful about a subject goes hand in hand with being knowledgeable about the subject. Loewen demonstrates his knowledge of class issues and their absence from textbooks in a number of ways (not the least of which is his awareness that a problem exists — many people, including educators, may not be aware of this problem).

In paragraph 3, Loewen makes a bold claim: “Nothing that textbooks discuss — not even strikes — is ever anchored in any analysis of social class.” As readers, we cannot help wondering: How does the author know this? How will he support this claim? Loewen anticipates these questions by demonstrating that he has studied the subject through a systematic examination of American history textbooks. He observes that half of the eighteen textbooks he examined “contain no index listing at all for social class, social stratification, class structure, income distribution, inequality, or any conceivably related topic” and that “not one book lists upper class or lower class.” Loewen also demonstrates his grasp of class issues in American history, from the “violent class conflicts” that “took place in and just after colonial times” (para. 4), which contradict textbook writers’ assertions that class conflicts did not exist during this period, to the more recent conflicts in the 1980s and early 1990s (paras. 2 and 4).

Moreover, Loewen backs up his own study of textbooks with references to a number of studies from the social sciences to illustrate that “social class is probably the single most important variable in society” (para. 6). Witness the statistics and findings he cites in paragraphs 6 through 10. The breadth of Loewen’s historical knowledge and the range of his reading should convince readers that he is knowledgeable, and his trenchant analysis contributes to the authority he brings to the issue and to his credibility.

◼ Show That You Understand the Complexity of a Given Issue

Recognizing the complexity of an issue helps readers see the extent to which authors know that any issue can be understood in a number of different ways. Loewen acknowledges that most of the history he recounts is not “news” (para. 11) to his educated readers, who by implication “know” and “understand” his references to historical events and trends. What may be news to his readers, he explains, is the extent to which class structure in the United States has changed over time. With the steady erosion of middle-class households since 1967, “class inequalities” and “barriers . . . to social mobility” (para. 5) are limiting more and more Americans’ access to even the most fundamental of opportunities in a democratic society — health care and education.

Still, even though Loewen has introduced new thinking about the nature of class in the United States and has demonstrated a provocative play of mind by examining an overlooked body of data (high school history textbooks) that may influence the way class is perceived in America, there are still levels of complexity he hasn’t addressed explicitly. Most important, perhaps, is the question of why history textbooks continue to ignore issues of class when there is so much research that indicates its importance in shaping the events history textbooks purport to explain.

Steps to Appealing to Ethos

1. Establish that you have good judgment. Identify an issue your readers will agree is worth addressing, and demonstrate that you are fair-minded and have the best interests of your readers in mind when you address it.

2. Convey to readers that you are knowledgeable. Support your claims with credible evidence that shows you have read widely on, thought about, and understand the issue.

3. Show that you understand the complexity of the issue. Demonstrate that you understand the variety of viewpoints your readers may bring — or may not be able to bring — to the issue.

APPEALING TO PATHOS

An appeal to pathos recognizes that people are moved to action by their emotions as well as by reasonable arguments. In fact, pathos is a vital part of argument that can predispose readers one way or another. Do you want to arouse readers’ sympathy? Anger? Passion? You can do that by knowing what readers value.

Appeals to pathos are typically indirect. You can appeal to pathos by using examples or illustrations that you believe will arouse the appropriate emotions and by presenting them using an appropriate tone.

To acknowledge that writers play on readers’ emotions is not to endorse manipulative writing. Rather, it is to acknowledge that effective writers use all available means of persuasion to move readers to agree with them. After all, if your thoughtful reading and careful research have led you to believe that you must weigh in with a useful insight on an important issue, it stands to reason that you would want your argument to convince your readers to believe as strongly in what you assert as you do.

For example, if you genuinely believe that the conditions some families are living in are abysmal and unfair, you want your readers to believe it too. And an effective way to persuade them to believe as you do, in addition to convincing them of the reasonableness of your argument and of your own good character and judgment, is to establish a kind of emotional common ground in your writing — the common ground of pathos.

◼ Show That You Know What Your Readers Value

Let’s consider some of the ways James Loewen signals that he knows what his readers value.

In the first place, Loewen assumes that readers feel the same way he does: Educated people should know that the United States has a class structure despite the democratic principles that the nation was founded on. He also expects readers to identify with his unwillingness to accept the injustice that results from that class structure. He believes that women living in poverty should have access to appropriate health care, that children living in poverty should have a chance to attend college, and that certain classes of people should not be written off to, as Woodrow Wilson recommended, “perform specific difficult manual tasks” (para. 7).

Time and again, Loewen cites examples that reveal that the poor are discriminated against by the class structure in the United States not for lack of ability, lack of desire, lack of ambition, or lack of morality, but for no better reason than lack of money — and that such discrimination has been going on for a long time. He expects that his readers also will find such discrimination an unacceptable affront to their values of fair play and democracy and that they will experience the same sense of outrage that he does.

◼ Use Illustrations and Examples That Appeal to Readers’ Emotions

You can appeal to readers’ emotions indirectly through the illustrations and examples you use to support your argument.

For instance, in paragraph 2, Loewen contends that textbook writers share responsibility for high school students’ not knowing about the continued relevance of class issues in American life. Loewen’s readers — parents, educators, historians — may very well be angered by the omissions he points out. Certainly he would expect them to be angry when they read about the effects of economic class on the health care expectant mothers and then their children receive (para. 6) and on their children’s access to quality education (paras. 6–8). In citing the fact that social class “correlates strongly with SAT scores” (para. 8) and so “predicts the rate of college attendance and the type of college chosen” (para. 9), Loewen forces his readers to acknowledge that the educational playing field is far from level.

Finally, he calls attention to the fact that accumulated wealth accounts for deep class divisions in our society — that the inability to save prevents the poor from hiring legal counsel, purchasing a home, or taking advantage of tax shelters. The result, Loewen observes, is that “educational inequality replicates itself in the next generation” (para. 9).

Together, these examples strengthen both Loewen’s argument and what he hopes will be readers’ outrage that history textbooks do not address class issues. Without that information, Americans cannot fully understand or act to change the existing class structure.

◼ Consider How Your Tone May Affect Your Audience

The tone of your writing is your use of language that communicates your attitude toward yourself, your material, and your readers. Of course, your tone is important in everything you write, but it is particularly crucial when you are appealing to pathos.

When you are appealing to your readers’ emotions, it is tempting to use loaded, exaggerated, and even intemperate language to convey how you feel (and hope your readers will feel) about an issue. Consider these sentences: “The Republican Party has devised the most ignominious means of filling the pockets of corporations.” “These wretched children suffer heartrending agonies that can barely be imagined, much less described.” “The ethereal beauty of the Brandenburg concertos thrill one to the deepest core of one’s being.” All of these sentences express strong and probably sincere beliefs and emotions, but some readers might find them overwrought and coercive and question the writer’s reasonableness.

Similarly, some writers rely on irony or sarcasm to set the tone of their work. Irony is the use of language to say one thing while meaning quite another. Sarcasm is the use of heavy-handed irony to ridicule or attack someone or something. Although irony and sarcasm can make for vivid and entertaining writing, they also can backfire and end up alienating readers. The sentence “Liberals will be pleased to hear that the new budget will be making liberal use of their hard-earned dollars” may entertain some readers with its irony and wordplay, but others may assume that the writer’s attitude toward liberals is likely to result in an unfairly slanted argument. And the sentence “In my opinion, there’s no reason why Christians and Muslims shouldn’t rejoice together over the common ground of their both being deluded about the existence of a God” may please some readers, but it risks alienating those who are uncomfortable with breezy comments about religious beliefs. Again, think of your readers and what they value, and weigh the benefits of a clever sentence against its potential to detract from your argument or offend your audience.

You often find colorful wording and irony in op-ed and opinion pieces, where a writer may not have the space to build a compelling argument using evidence and has to resort to shortcuts to readers’ emotions. However, in academic writing, where the careful accumulation and presentation of evidence and telling examples are highly valued, the frequent use of loaded language, exaggeration, and sarcasm is looked on with distrust.

Consider Loewen’s excerpt. Although his outrage comes through clearly, he never resorts to hectoring. For example, in paragraph 1, he writes that students are “ignorant of the workings of the class structure” and that their opinions are “half-formed and naïve.” But he does not imply that students are ignoramuses or that their opinions are foolish. What they lack, he contends, is understanding. They need to be taught something about class structure that they are not now being taught. And paragraph 1 is about as close to name-calling as Loewen comes. Even textbook writers, who are the target of his anger, are not vilified.

Loewen does occasionally make use of irony, for example in paragraph 4, where he points out inconsistencies and omissions in textbooks: “Never mind that the most violent class conflicts in American history — Bacon’s Rebellion and Shays’s Rebellion — took place in and just after colonial times. Textbooks still say that colonial society was relatively classless and marked by upward mobility. And things have only gotten rosier since.” But he doesn’t resort to ridicule. Instead, he relies on examples and illustrations to connect with his readers’ sense of values and appeal to their emotions.

Steps to Appealing to Pathos

1. Show that you know what your readers value. Start from your own values and imagine what assumptions and principles would appeal to your readers. What common ground can you imagine between your values and theirs? How will it need to be adjusted for different kinds of readers?

2. Use illustrations and examples that appeal to readers’ emotions. Again, start from your own emotional position. What examples and illustrations resonate most with you? How can you present them to have the most emotional impact on your readers? How would you adjust them for different kinds of readers?

3. Consider how your tone may affect your audience. Be wary of using loaded, exaggerated, and intemperate language that may put off your readers; and be careful in your use of irony and sarcasm.

A Practice Sequence: Appealing to Ethos and Pathos

Discuss the language and strategies the writers use in the following passages to connect with their audience, in particular their appeals to both ethos and pathos. After reading each excerpt, discuss who you think the implied audience is and whether you think the strategies the writers use to connect with their readers are effective or not.

1. Almost a half century after the U.S. Supreme Court concluded that Southern school segregation was unconstitutional and “inherently unequal,” new statistics from the 1998–99 school year show that segregation continued to intensify throughout the 1990s, a period in which there were three major Supreme Court decisions authorizing a return to segregated neighborhood schools and limiting the reach and duration of desegregation orders. For African American students, this trend is particularly apparent in the South, where most blacks live and where the 2000 Census shows a continuing return from the North. From 1988 to 1998, most of the progress of the previous two decades in increasing integration in the region was lost. The South is still much more integrated than it was before the civil rights revolution, but it is moving backward at an accelerating rate.

— GARY ORFIELD, “Schools More Separate: Consequences of a Decade of Resegregation”

2. When the judgment day comes for every high school student — that day when a final transcript is issued and sent to the finest institutions, with every sin of class selection written as with a burning chisel on stone — on that day a great cry will go up throughout the land, and there will be weeping, wailing, gnashing of teeth, and considerable grumbling against guidance counselors, and the cry of a certain senior might be, “WHY did no one tell me that Introduction to Social Poker wasn’t a solid academic class?” At another, perhaps less wealthy school, a frustrated and under-nurtured sculptress will wonder, “ Why can’t I read, and why don’t I care?” The reason for both of these oversights, as they may eventually discover, is that the idea of the elective course has been seriously mauled, mistreated, and abused under the current middle-class high school system. A significant amount of the blame for producing students who are stunted, both cognitively and morally, can be traced back to this pervasive fact. Elective courses, as shoddily planned and poorly funded as they may be, constitute the only formation that many students get in their own special types of intelligences. Following the model of Howard Gardner, these may be spatial, musical, or something else. A lack of stimulation to a student’s own intelligence directly causes a lack of identification with the intelligence of others. Instead of becoming moderately interested in a subject by noticing the pleasure other people receive from it, the student will be bitter, jealous, and without empathy. These are the common ingredients in many types of tragedy, violent or benign. Schools must take responsibility for speaking in some way to each of the general types of intelligences. Failure to do so will result in students who lack skills, and also the inspiration to comfort, admire, emulate, and aid their fellow humans.

“All tasks that really call upon the power of attention are interesting for the same reason and to an almost equal degree,” wrote Simone Weil in her Reflections on Love and Faith, her editor having defined attention as “a suspension of one’s own self as a center of the world and making oneself available to the reality of another being.” In Parker Palmer’s The Courage to Teach, modern scientific theorist David Bohm describes “a holistic underlying implicate order whose information unfolds into the explicate order of particular fields.” Rilke’s euphemism for this “holistic . . . implicate order,” which Palmer borrows, is “the grace of great things.” Weil’s term would be “God.” However, both agree that eventual perception of this singular grace, or God, is accessible through education of a specific sort, and for both it is doubtless the most necessary experience of a lifetime. Realizing that this contention is raining down from different theorists, and keeping in mind that the most necessary experience of a lifetime should not be wholly irrelevant to the school system, educators should therefore reach the conclusion that this is a matter worth looking into. I assert that the most fruitful and practical results of their attention will be a wider range of electives coupled with a new acknowledgment and handling of them, one that treats each one seriously.

— ERIN MEYERS, “The Educational Smorgasbord as Saving

APPEALING TO LOGOS: USING REASON AND EVIDENCE TO FIT THE SITUATION

To make an argument persuasive, you need to be in dialogue with your readers, using your own character (ethos) to demonstrate that you are a reasonable, credible, and fair person and to appeal to your readers’ emotions (pathos), particularly their sense of right and wrong. Both types of appeal go hand in hand with appeals to logos, using converging pieces of evidence — statistics, facts, observations — to advance your claim. Remember that the type of evidence you use is determined by the issue, problem, situation, and readers’ expectations. As an author, you should try to anticipate and address readers’ beliefs and values. Ethos and pathos are concerned with the content of your argument; logos addresses both form and content.

An argument begins with one or more premises and ends with a conclusion. A premise is an assumption that you expect your readers to agree with, a statement that is either true or false — for example, “Alaska is cold in the winter” — that is offered in support of a claim. That claim is the conclusion you want your readers to draw from your premises. The conclusion is also a sentence that is either true or false.

For instance, Loewen’s major premise is that class is a key factor in Americans’ access to health care, education, and wealth. Loewen also offers a second, more specific premise: that textbook writers provide little discussion of the ways class matters. Loewen crafts his argument to help readers draw the following conclusion: “We live in a class system that runs counter to the democratic principles that underlie the founding of the United States, and history textbooks must tell this story. Without this knowledge, citizens will be uninformed.”

Whether readers accept this as true depends on how Loewen moves from his initial premises to reach his conclusion — that is, whether we draw the same kinds of inferences, or reasoned judgments, that he does. He must do so in a way that meets readers’ expectations of what constitutes relevant and persuasive evidence and guides them one step at a time toward his conclusion.

There are two main forms of argument: deductive and inductive. A deductive argument is an argument in which the premises support (or appear to support) the conclusion. If you join two premises to produce a conclusion that is taken to be true, you are stating a syllogism. This is the classic example of deductive reasoning through a syllogism:

1. All men are mortal. (First premise)

2. Socrates is a man. (Second premise)

3. Therefore, Socrates is mortal. (Conclusion)

In a deductive argument, it is impossible for both premises to be true and the conclusion to be false. That is, the truth of the premises means that the conclusion must also be true.

By contrast, an inductive argument relies on evidence and observation to reach a conclusion. Although readers may accept a writer’s premises as true, it is possible for them to reject the writer’s conclusion.

Let’s consider this for a moment in the context of Loewen’s argument. Loewen introduces the premise that class matters, then offers the more specific premise that textbook writers leave class issues out of their narratives of American history, and finally draws the conclusion that citizens need to be informed of this body of knowledge in order to create change:

1. Although class is a key factor in Americans’ access to health care, education, and wealth, students know very little about the social structure in the United States.

2. In their textbooks, textbook writers do not address the issue of class, an issue that people need to know about.

3. Therefore, if people had this knowledge, they would understand that poverty cannot be blamed on the poor.

Notice that Loewen’s premises are not necessarily true. For example, readers could challenge the premise that “textbook writers do not address issues of class.” After all, Loewen examined just eighteen textbooks. What if he had examined a different set of textbooks? Would he have drawn the same conclusion? And even if Loewen’s evidence convinces us that the two premises are true, we do not have to accept that the conclusion is true.

The conclusion in an inductive argument is never definitive. That is the nature of any argument that deals with human emotions and actions. Moreover, we have seen throughout history that people tend to disagree much more on the terms of an argument than on its form. Do we agree that Israel’s leaders practice apartheid? (What do we mean by apartheid in this case?) Do we agree with the need to grant women reproductive rights? (When does life begin?) Do we agree that all people should be treated equally? (Would equality mean equal access to resources or to outcomes?)

Deductive arguments are conclusive. In a deductive argument, the premises are universal truths — laws of nature, if you will — and the conclusion must follow from those premises. That is, a2 plus b2 always equals c2, and humans are always mortal.

By contrast, an inductive argument is never conclusive. The premises may or may not be true; and even if they are true, the conclusion may be false. We might accept that class matters and that high school history textbooks don’t address the issue of class structure in the United States; but we still would not know that students who have studied social stratification in America will necessarily understand the nature of poverty. It may be that social class is only one reason for poverty; or it may be that textbooks are only one source of information about social stratification in the United States, that textbook omissions are simply not as serious as Loewen claims. That the premises of an argument are true establishes only that the conclusion is probably true and, perhaps, true only for some readers.

Inductive argument is the basis of academic writing; it is also the basis of any appeal to logos. The process of constructing an inductive argument involves three steps:

1. State the premises of your argument.

2. Use credible evidence to show readers that your argument has merit.

3. Demonstrate that the conclusion follows from the premises.

In following these three steps, you will want to determine the truth of your premises, help readers understand whether or not the inferences you draw are justified, and use word signals to help readers fully grasp the connections between your premises and your conclusion.

◼ State the Premises of Your Argument

Stating a premise establishes what you have found to be true and what you want to persuade readers to accept as truth as well. Let’s return to Loewen, who asserts his premise at the very outset of the excerpt: “Middle-class students . . . know little about how the American class structure works . . . and nothing at all about how it has changed over time.” Loewen elaborates on this initial premise a few sentences later, arguing that students “have no understanding of the ways that opportunity is not equal in America and no notion that the social structure pushes people around, influencing the ideas they hold and the lives they fashion.”

Implicit here is the point that class matters. Loewen makes this point explicit several paragraphs later, where he states that “social class is probably the single most important variable in society” (para. 6). He states his second, more specific premise in paragraph 2: “High school history textbooks can take some of the credit for this state of affairs.” The burden of demonstrating that these premises are true is on Loewen. If readers find that either of the premises is not true, it will be difficult, if not impossible, for them to accept his conclusion that with more knowledge, people will understand that poverty is not the fault of the poor (para. 10).

◼ Use Credible Evidence

The validity of your argument depends on whether the inferences you draw are justified, and whether you can expect a reasonable person to draw the same conclusion from those premises. Loewen has to demonstrate throughout (1) that students do not have much, if any, knowledge about the class structure that exists in the United States and (2) that textbook writers are in large part to blame for this lack of knowledge. He also must help readers understand how this lack of knowledge contributes to (3) his conclusion that greater knowledge would lead Americans to understand that poor people are not responsible for poverty. He can help readers with the order in which he states his premises and by choosing the type and amount of evidence that will enable readers to draw the inferences that he does.

Interestingly, Loewen seems to assume that one group of readers — educators — will accept his first premise as true. He does not elaborate on what students know or do not know. Instead, he moves right to his second premise, which involves first acknowledging what high school history textbooks typically cover, then identifying what he believes are the important events that textbook writers exclude, and ultimately asserting that textbook discussions of events in labor history are never “anchored in any analysis of social class” (para. 3). He supports this point with his own study of eighteen textbooks (paras. 3–5) before returning to his premise that “social class is probably the single most important variable in society” (para. 6). What follows is a series of observations about the rich and references to researchers’ findings on inequality (paras. 7–9). Finally, he asserts that “social class determines how people think about social class” (para. 10), implying that fuller knowledge would lead business leaders and conservative voters to think differently about the source of poverty. The question to explore is whether or not Loewen supports this conclusion.

◼ Demonstrate That the Conclusion Follows from the Premises

Authors signal their conclusion with words like consequentlyfinallyin sumin the endsubsequentlythereforethusultimately, and as a result. Here is how this looks in the structure of Loewen’s argument:

1. Although class is a key factor in Americans’ access to health care, education, and wealth, students know very little about the social structure in the United States.

2. In their textbooks, textbook writers do not address the issue of class, an issue that people need to know about.

3. Ultimately, if people had this knowledge, they would understand that poverty cannot be blamed on the poor.

We’ve reprinted much of paragraph 9 of Loewen’s excerpt below. Notice how Loewen pulls together what he has been discussing. He again underscores the importance of class and achievement (“All these are among the reasons”). And he points out that access to certain types of colleges puts people in a position to accumulate and sustain wealth. Of course, this is not true of the poor “because affluent families can save some money while poor families must spend what they make.” This causal relationship (“Because”) heightens readers’ awareness of the class structure that exists in the United States.

All these are among the reasons that social class predicts the rate of college attendance and the type of college chosen more effectively than does any other factor, including intellectual ability, however measured. After college, most affluent children get white-collar jobs, most working-class children get blue-collar jobs, and the class differences continue. As adults, rich people are more likely to have hired an attorney and to be a member of formal organizations that increase their civic power. Poor people are more likely to watch TV. Because affluent families can save some money while poor families must spend what they make, wealth differences are ten times larger than income differences. Therefore most poor and working-class families cannot accumulate the down payment required to buy a house, which in turn shuts them out from our most important tax shelter, the write-off of home mortgage interest. Working-class parents cannot afford to live in elite subdivisions or hire high-quality day care, so the process of educational inequality replicates itself in the next generation. Finally, affluent Americans also have longer life expectancies than lower- and working-class people, the largest single cause of which is better access to health care. . . .

Once Loewen establishes this causal relationship, he concludes (“Therefore,” “Finally”) with the argument that poverty persists from one generation to the next.

In paragraph 10, Loewen uses the transition word ultimately to make the point that social class matters, so much so that it limits the ways in which people see the world, that it even “determines how people think about social class.” (We discuss how to write conclusions in Chapter 11.)

Steps to Appealing to Logos

1. State the premises of your argument. Establish what you have found to be true and what you want readers to accept as well.

2. Use credible evidence. Lead your readers from one premise to the next, making sure your evidence is sufficient and convincing and your inferences are logical and correct.

3. Demonstrate that the conclusion follows from the premises. In particular, use the right words to signal to your readers how the evidence and inferences lead to your conclusion.

RECOGNIZING LOGICAL FALLACIES

We turn now to logical fallacies, flaws in the chain of reasoning that lead to a conclusion that does not necessarily follow from the premises, or evidence. Logical fallacies are common in inductive arguments for two reasons: Inductive arguments rely on reasoning about probability, not certainty; and they derive from human beliefs and values, not facts or laws of nature.

Here we list fifteen logical fallacies. In examining them, think about how to guard against the sometimes-faulty logic behind statements you might hear from politicians, advertisers, and the like. That should help you examine the premises on which you base your own assumptions and the logic you use to help readers reach the same conclusions you do.

1. Erroneous Appeal to Authority. An authority is someone with expertise in a given subject. An erroneous authority is an author who claims to be an authority but is not, or someone an author cites as an authority who is not. In this type of fallacy, the claim might be true, but the fact that an unqualified person is making the claim means there is no reason for readers to accept the claim as true.

Because the issue here is the legitimacy of authority, your concern should be to prove to yourself and your readers that you or the people you are citing have expertise in the subject. An awareness of this type of fallacy has become increasingly important as celebrities offer support for candidates running for office or act as spokespeople for curbing global warming or some other cause. The candidate may be the best person for the office, and there may be very good reasons to control global warming; but we need to question the legitimacy of a nonexpert endorsement.

2. Ad Hominem. An ad hominem argument focuses on the person making a claim instead of on the claim itself. (Ad hominem is Latin for “to the person.”) In most cases, an ad hominem argument does not have a bearing on the truth or the quality of a claim.

Keep in mind that it is always important to address the claim or the reasoning behind it, rather than the person making the claim. “Of course Senator Wiley supports oil drilling in Alaska — he’s in the pocket of the oil companies!” is an example of an ad hominem argument. Senator Wiley may have good reasons for supporting oil drilling in Alaska that have nothing to do with his alleged attachment to the oil industry. However, if an individual’s character is relevant to the argument, then an ad hominem argument can be valid. If Senator Wiley has been found guilty of accepting bribes from an oil company, it makes sense to question both his credibility and his claims.

3. Shifting the Issue. This type of fallacy occurs when an author draws attention away from the issue instead of offering evidence that will enable people to draw their own conclusions about the soundness of an argument. Consider this example:

Affirmative action proponents accuse me of opposing equal opportunity in the workforce. I think my positions on military expenditures, education, and public health speak for themselves.

The author of this statement does not provide a chain of reasoning that would enable readers to judge his or her stance on the issue of affirmative action.

4. Either/Or Fallacy. At times, an author will take two extreme positions to force readers to make a choice between two seemingly contradictory positions. For example:

Either you support the war, or you are against it.

Although the author has set up an either/or condition, in reality one position does not exclude the other. People can support the troops involved in a war, for example, even if they don’t support the reasons for starting the war.

5. Sweeping Generalizations. When an author attempts to draw a conclusion without providing sufficient evidence to support the conclusion or examining possible counterarguments, he or she may be making sweeping generalizations. Consider this example:

Despite the women’s movement in the 1960s and 1970s, women still do not receive equal pay for equal work. Obviously, any attempt to change the status quo for women is doomed to failure.

As is the case with many fallacies, the author’s position may be reasonable, but we cannot accept the argument at face value. Reading critically entails testing assumptions like this one — that any attempt to create change is doomed to failure because women do not receive equal pay for equal work. We could ask, for example, whether inequities persist in the public sector. And we could point to other areas where the women’s movement has had measurable success. Title IX, for example, has reduced the dropout rate among teenage girls; it has also increased the rate at which women earn college and graduate degrees.

6. Bandwagon. When an author urges readers to accept an idea because a significant number of people support it, he or she is making a bandwagon argument. This is a fairly common mode of argument in advertising; for example, a commercial might attempt to persuade us to buy a certain product because it’s popular.

Because Harvard, Stanford, and Berkeley have all added a multicultural component to their graduation requirements, other institutions should do so as well.

The growing popularity of an idea is not sufficient reason to accept that it is valid.

7. Begging the Question. This fallacy entails advancing a circular argument that asks readers to accept a premise that is also the conclusion readers are expected to draw:

We could improve the undergraduate experience with coed dorms because both men and women benefit from living with members of the opposite gender.

Here readers are being asked to accept that the conclusion is true despite the fact that the premises — men benefit from living with women, and women benefit from living with men — are essentially the same as the conclusion. Without evidence that a shift in dorm policy could improve on the undergraduate experience, we cannot accept the conclusion as true. Indeed, the conclusion does not necessarily follow from the premise.

8. False Analogy. Authors (and others) often try to persuade us that something is true by using a comparison. This approach is not in and of itself a problem, as long as the comparison is reasonable. For example:

It is ridiculous to have a Gay and Lesbian Program and a Department of African American Culture. We don’t have a Straight Studies Program or a Department of Caucasian Culture.

Here the author is urging readers to rethink the need for two academic departments by saying that the school doesn’t have two other departments. That, of course, is not a reason for or against the new departments. What’s needed is an analysis that compares the costs (economic and otherwise) of starting up and operating the new departments versus the contributions (economic and otherwise) of the new departments.

9. Technical Jargon. If you’ve ever had a salesperson try to persuade you to purchase a television or an entertainment system with capabilities you absolutely must have — even if you didn’t understand a word the salesperson was saying about alternating currents and circuit splicers — then you’re familiar with this type of fallacy. We found this passage in a student’s paper:

You should use this drug because it has been clinically proven that it inhibits the reuptake of serotonin and enhances the dopamine levels of the body’s neurotransmitters.

The student’s argument may very well be true, but he hasn’t presented any substantive evidence to demonstrate that the premises are true and that the conclusion follows from the premises.

10. Confusing Cause and Effect. It is challenging to establish that one factor causes another. For example, how can we know for certain that economic class predicts, or is a factor in, academic achievement? How do we know that a new president’s policies are the cause of a country’s economic well-being? Authors often assume cause and effect when two factors are simply associated with each other:

The current recession came right after the president was elected.

This fallacy states a fact, but it does not prove that the president’s election caused the recession.

11. Appeal to Fear. One type of logical fallacy makes an appeal to readers’ irrational fears and prejudices, preventing them from dealing squarely with a given issue and often confusing cause and effect:

We should use whatever means possible to avoid further attack.

The reasoning here is something like this: “If we are soft on defense, we will never end the threat of terrorism.” But we need to consider whether there is indeed a threat, and, if so, whether the presence of a threat should lead to action, and, if so, whether that action should include “whatever means possible.” (Think of companies that sell alarm systems by pointing to people’s vulnerability to harm and property damage.)

12. Fallacy of Division. A fallacy of division suggests that what is true of the whole must also be true of its parts:

Conservatives have always voted against raising the minimum wage, against stem cell research, and for defense spending. Therefore, we can assume that conservative Senator Harrison will vote this way.

The author is urging readers to accept the premise without providing evidence of how the senator has actually voted on the three issues.

13. Hasty Generalization. This fallacy is committed when a person draws a conclusion about a group based on a sample that is too small to be representative. Consider this statement:

Seventy-five percent of the seniors surveyed at the university study just 10 hours a week. We can conclude, then, that students at the university are not studying enough.

What you need to know is how many students were actually surveyed. Seventy-five percent may seem high, but not if the researcher surveyed just 400 of the 2,400 graduating seniors. This sample of students from a total population of 9,600 students at the university is too small to draw the conclusion that students in general are not studying enough.

14. The Straw Man Argument. A straw man fallacy makes a generalization about what a group believes without actually citing a specific writer or work:

Democrats are more interested in running away than in trying to win the war on terrorism.

Here the fallacy is that the author simply ignores someone’s actual position and substitutes a distorted, exaggerated, or misrepresented version of that position. This kind of fallacy often goes hand in hand with assuming that what is true of the group is true of the individual, what we call the fallacy of division.

15. Fallacy of the Middle Ground. The fallacy of the middle ground assumes that the middle position between two extreme positions must be correct. Although the middle ground may be true, the author must justify this position with evidence.

E. D. Hirsch argues that cultural literacy is the only sure way to increase test scores, and Jonathan Kozol believes schools will improve only if state legislators increase funding; but I would argue that school reform will occur if we change the curriculum and provide more funding.

This fallacy draws its power from the fact that a moderate or middle position is often the correct one. Again, however, the claim that the moderate or middle position is correct must be supported by legitimate reasoning.

ANALYZING THE APPEALS IN A RESEARCHED ARGUMENT

Now that you have studied the variety of appeals you can make to connect with your audience, we would like you to read an article on urban health problems by Meredith Minkler and analyze her strategies for appealing to her readers. The article is long and carefully argued, so we suggest you take detailed notes about her use of appeals to ethos, pathos, and logos as you read. You may want to refer to the Practice Sequence questions on page 286 to help focus your reading. Ideally, you should work through the text with your classmates, in groups of three or four, appointing one student to record and share each group’s analysis of Minkler’s argument.

MEREDITH MINKLER

Community-Based Research Partnerships: Challenges and Opportunities

Meredith Minkler is a professor of health and social behavior at the School of Public Health, University of California, Berkeley. She is an activist and researcher whose work explores community partnerships, community organizing, and community-based participatory research. With more than one hundred books and articles to her credit, she is coeditor of the influential Community Based Participatory Research for Health (2003). The following article appeared in The Journal of Urban Health in 2005.

Abstract

The complexity of many urban health problems often makes them ill suited to traditional research approaches and interventions. The resultant frustration, together with community calls for genuine partnership in the research process, has highlighted the importance of an alternative paradigm. Community-based participatory research (CBPR) is presented as a promising collaborative approach that combines systematic inquiry, participation, and action to address urban health problems. Following a brief review of its basic tenets and historical roots, key ways in which CBPR adds value to urban health research are introduced and illustrated. Case study examples from diverse international settings are used to illustrate some of the difficult ethical challenges that may arise in the course of CBPR partnership approaches. The concepts of partnership synergy and cultural humility, together with protocols such as Green et al.’s guidelines for appraising CBPR projects, are highlighted as useful tools for urban health researchers seeking to apply this collaborative approach and to deal effectively with the difficult ethical challenges it can present.

Keywords

Community-based participatory research, Ethical issues in research, Participatory action research, Partnership, Urban health.

Introduction

The complexity of urban health problems has often made them poorly suited to traditional “outside expert”– driven research and intervention approaches.1 Together with community demands for authentic partnerships in research that are locally relevant and “community based” rather than merely “community placed,” this frustration has led to a burgeoning of interest in an alternative research paradigm.1,2 Community-based participatory research (CBPR) is an overarching term that increasingly is used to encompass a variety of approaches to research that have as their centerpiece three interrelated elements: participation, research, and action.3 As defined by Green et al.4 for the Royal Society of Canada, CBPR may concisely be described as “systematic investigation with the participation of those affected by an issue for purposes of education and action or affecting social change.” The approach further has been characterized as

[A] collaborative process that equitably involves all partners in the research process and recognizes the unique strengths that each brings. CBPR begins with a research topic of importance to the community with the aim of combining knowledge and action for social change to improve community health and eliminate health disparities.5,6

This article briefly describes CBPR’s roots and core principles and summarizes the value added by this approach to urban health research. Drawing on examples from a variety of urban health settings nationally and internationally, it discusses and illustrates several of the key challenges faced in applying this partnership approach to inquiry and action. The article concludes by suggesting that despite such challenges and the labor-intensive nature of this approach, CBPR offers an exceptional opportunity for partnering with communities in ways that can enhance both the quality of research and its potential for helping address some of our most intractable urban health problems.

RCH 7302, Doctoral Writing and Inquiry Into Research 1

Course Learning Outcomes for Unit V Upon completion of this unit, students should be able to:

5. Develop research questions based on issues identified in academic literature. 5.1 Write an introduction based on academic literature that appeals to readers.

Course/Unit Learning Outcomes

Learning Activity

5.1

Unit Lesson Chapter 9, pp. 247–272 Chapter 11, pp. 314–340 Unit V Scholarly Activity

Required Unit Resources Chapter 9: From Ethos to Logos: Appealing to Your Readers, pp. 247–272 Chapter 11: From Introductions to Conclusions: Drafting an Essay, pp. 314–340

Unit Lesson The textbook indicates that to appeal to the ethos, three strategies are necessary that result in an overall understanding of the issues and convey credibility to readers (Greene & Lidinsky, 2018, p. 255). The authors, as is evident from this unit’s reading, suggest this is the first step, or requirement, in using logos—evidence to support a claim regarding an issue or argument (p. 263). Rivas (2018) refers to this when supporting arguments or claims. Of course, writers need to avoid fallacies in their argumentation in support of a premise or issue, as also outlined in the same chapter in the textbook. But there is more to style than just presentation of a valid argument or contention in support of a thesis. In academic writing, there are writing conventions and formats (e.g., APA, MLA), that are required by various journals, programs, and universities. When speaking of style at the doctoral level, there are some considerations in a style that are different than a conversation with friends or an essay on a topic at a different academic level. The Publication Manual of the American Psychological Association (APA Manual), 6th edition (APA, 2009) outlines some general areas to be cognizant of when the goal is clear communication where the purpose is to engage readers and present ideas effectively (p. 65). These concerns include continuity in supporting ideas and being careful of pronoun use and punctuation so as not to interfere with meaning. Avoid devices used in creative writing that do not contribute to a succinct and clear expression of ideas, and avoid abrupt or unclear meanings from noun strings or mixed verb tenses (p. 66). The manual outlines strategies for the economy of expression, precision, clarity, and tone, among others. Similar topics are covered in the 7th edition of the APA Manual in Chapter 4 and probably should be considered required reading for any doctoral student along with the formatting materials covered in the manual (APA, 2020). The writer’s style in writing does not have to be completely ignored (Rivas, 2018, p. 540). Consider what Rivas has indicated. A great way to approach writing is in terms of what the appeals are. What is going to be said in the introduction, the body, the conclusion? How are the arguments, or contentions, going to be framed? If a case is being established for the research that is establishing a premise for the need or benefit of this research, how is that going to be marketed rhetorically so that the concept can be accepted by others? Santos and Santos (2015) conclude that the journal articles (the results of research) are accepted that are easy to read and edit rather than those that are written in a poor style with lengthy and wordy sentences.

UNIT V STUDY GUIDE

Appealing to Readers

RCH 7302, Doctoral Writing and Inquiry Into Research 2

UNIT x STUDY GUIDE

Title

Academic writing does not have to be stilted, uninteresting, or misunderstood; the author’s writing style can encourage others to both read and understand what is being presented (Shtulman, 2018). Reading the work of others in journal articles and other publications can help enhance one’s writing style. This is particularly true in academic work where the genre is different than an essay, although the appeals may be similar at times, as noted in the textbook, and often, new writers experience challenges in research and writing (Dubicki, 2015; Greene & Lidinsky, 2018). Consider the challenges of writing an abstract where every single word must count and contribute significant meaning, thus drawing attention to the research. Thinking of the result can often benefit the process of writing the larger paper (Gambescia, 2013). Communication of all kinds can be impacted by noise, usually discussed as barriers to communication that come from the environment, but some of these issues also appear regularly in written communication where these issues would not be expected (Ifeduba, 2020). Selective perception, semantics, filtering, credibility, and culture, among other things, are common barriers in written communication where the messages being sent are not necessarily the messages being received (Dobra & Popescu, 2008). Different communication theories explain this communication process and what might interrupt it, including the Shannon Weaver communication model, the Berlo model, the Barnlund model, and the Schramm model among others (Julien, 2020). Being cognizant of these challenges in communication can inform the writer on the style choices and constructions that should be considered when communicating with a particular audience(s) in writing research papers. Rivas (2018) even suggests to adopt a style for writing that meets the needs of a particular segment, or group (p. 540). As a researcher with knowledge in a specific domain and a specific degree program, these may vary significantly from what other researchers/writers are doing. What is the language or vocabulary of a domain of interest that a researcher is pursuing? Now, how can an individual writer incorporate their academic style with the needs of the readers in their domain to ensure maximum communication? Now the task of writing proceeds as outlined by the textbook authors in Chapter 11. Choosing strategies that the authors outline is a choice in style and communication. Even the transition words and phrases must be chosen for their purpose and meaning (Greene & Lidinsky, 2018). Returning to the marketing of ideas suggested by Rivas (2018), what writing conventions will best serve the style and purposes of the writer is a conscious and deliberate decision. The same is true for the conclusion and strategies chosen to complete the conclusion as these must meet the needs of the writer and the audience of readers. The vocabulary, style of writing, and strategies selected to meet the writing goals will vary with the anticipated method of research in addition to the domain area and subject areas of research. This will reflect on the credibility of the writer as knowledgeable in this chosen area of research, and thus the written material will be more readily accepted by readers. Aligning the appeals and argumentation to the research methodology with clear and engaging writing will readily impact the acceptability of what is presented. Thus, style of writing can influence the acceptability of the research, and this adds to Greene and Lidinsky’s discussion of appeals and the drafting of writing from an introduction to a conclusion that serves to communicate the message(s) of the writer to more accepting readers.

References American Psychological Association. (2009). Publication manual of the American Psychological Association

(6th ed.). American Psychological Association. (2020). Publication manual of the American Psychological Association

(7th ed.). https://doi.org/10.1037/0000165-000 Dobra, A., & Popescu, A.-V. (2008). Barriers in verbal communication. Scientific Bulletin of the Politehnica

University of Timisoara. Transactions on Modern Languages, 7(1/2), 15–20. Dubicki, E. (2015). Writing a research paper: Students explain their process. Reference Services Review,

43(4), 673–688. https://doi.org/10.1108/rsr-07-2015-0036

RCH 7302, Doctoral Writing and Inquiry Into Research 3

UNIT x STUDY GUIDE

Title

Gambescia, S. F. (2013). A brief on writing a successful abstract. Education for Health: Change in Learning & Practice, 26(2), 122–125. https://doi.org/10.4103/1357-6283.120706

Greene, S., & Lidinsky, A. (2018). From inquiry to academic writing: A practical guide (4th ed.). Bedford/St.

Martin's. https://online.vitalsource.com/#/books/9781319071677 Ifeduba, E. C. (2020). How communication noise erodes quality and undermines learning. Quality Assurance

in Education, 28(3), 165–177. https://doi.org/10.1108/QAE-07-2019-0068 Julien, A. (2020). Models of communication. Salem Press.

https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc t=true&db=ers&AN=141571931&site=eds-live&scope=site

Rivas, C. (2018). Writing a research report. In C. Seale (Ed.), Researching society and culture (4th ed., pp.

535–554). SAGE. Santos, J. A. C., & Santos, M. C. (2015). Strategies for writing a research paper. Tourism & Management

Studies, 11(1), 7–13. Shtulman, A. (2018). Communicating developmental science to nonscientists, or how to write something even

your family will want to read. Journal of Cognition and Development, 19(5), 477–485. https://doi.org/10.1080/15248372.2018.1523171

  • Course Learning Outcomes for Unit V
  • Required Unit Resources
  • Unit Lesson
    • References

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