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PERSONAL MASTERY ASSIGNMENT OUTLINE AND RUBRIC
150 Points: Personal Mastery Plan and Practice Due: Sunday midnight, Week Three Length: 4 - 5 pages (excluding title and reference pages), APA formatting
Your personal mastery plan and paper consists of four parts: your values, vision, purpose and a practice. In your introduction define personal mastery and explain why it is important to your leadership development. Throughout your paper discuss any mental models that have impacted your choices of your values, purpose, vision and practice. There is a list of values in the Fieldbook (p. 210). You may use this to narrow down your values to your top three to five values. Discuss your values and how they impact your decision-making, choices and leadership. Also, consider how they impact your vision and purpose. What mental models may have impacted your choice of values? Using Senge (2006, p. 136), define and describe the difference between purpose and vision. Identify your personal purpose and vision and explain why these are important to your leadership. Make sure you are clear on the difference between a purpose statement and a vision statement. A vision statement is a concrete snapshot or picture of your desired future state. This includes what you are doing, with whom, where etc. A practice is anything done consistently and regularly that will enhance your personal mastery. Perhaps it is meditation or taking a deep breath before you walk into business meetings, some physical practice such as running or yoga, or mental practice like journal writing (if you are not now doing it). You may choose any of the practices in Senge including balancing inquiry and advocacy, weekly team dialogues, or, something from the list of questions in the mental models section of the Fieldbook as long as you can do it during this term. Your practice must be a specific task or behavior you will actually practice during this term to enhance your personal mastery. Please note you will reflect back on your choices in this paper when preparing your Personal Mastery Update due in Week 8.
Outline I. Personal Mastery (PM)
Define (What is personal mastery?)
Why is PM important to your growth as a leader? II. Define and discuss each element of your plan
Values (Your top three to five values)
Purpose (What do you see as the rationale, reason for being, or point of your life?)
Vision (What is your desired future state? Be specific. You will be where, doing what and with whom?)
Practice (One thing you can do now to achieve the above.) III. Summary/Next Steps IV. References
OL 602 Rubric for Personal Mastery Assignment
Content Accuracy 30 - 26 Accurately defines personal mastery; uses terms values, vision, purpose and practice appropriately. Clearly demonstrates understanding of theoretical concepts.
25 - 21 Fairly accurate definition of personal mastery; uses most terms appropriately although one may be unclear or vaguely defined. Demonstrates understanding of theoretical
20 - 16 Somewhat accurate definition of personal mastery. Two elements of personal mastery are unclear or defined vaguely. Somewhat demonstrates understanding of theoretical
15 - 0 Personal mastery poorly defined. More than two elements of personal mastery are not well defined or are unclear. Limited if any demonstration of understanding of theoretical
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concepts. concepts. concepts.
Application 50 - 45 Clear and specific statements of personal values, purpose, vision and practice. Supports narrative with specific examples.
44 - 39 One element of personal mastery is not clear (Purpose and vision are not clearly differentiated, or a practice is not a specific activity to be conducted during the term. Supports narrative with examples.
38 - 33 Two elements of personal mastery are not clearly articulated. Elements are discussed without providing personal examples. May support narrative with specific examples.
32 - 0 Two or more elements of personal mastery are vague or general. Missing two or more personal examples of values, purpose, vision or practice. Limited if any use of examples.
Critical Analysis 45 - 40 Integrates quotes from texts effectively to illustrate key points. Clearly articulates the importance of personal mastery. Clearly articulates how personal mastery will aid in future leadership development. Analyzes how they developed their four elements of personal mastery.
39 - 34 Some use of quotes for explanation. Importance given to personal mastery. Somewhat clear link to own leadership development. Some reflection on the development of their four elements of personal mastery.
33 - 28 Uses quotes from book without explanation. Vague on importance of personal mastery to leadership development. Little reflection in evidence.
28 - 0 Ineffective in using text material. Minimal reflective comments. Seems unclear on value of personal mastery. Little or no application to leadership development.
Writing Mechanics and APA
25 - 23 Supports analysis with two or more scholarly sources. Sections of paper are clearly noted and flow. Writing reflects graduate level work. No grammatical errors. No APA errors
22 - 19 Supports analysis with one scholarly source; may use web sources that aren’t peer- reviewed. Sections of paper somewhat noted and flow. Some minor grammar or APA errors.
18 - 15 Supports analysis with one or more sources that aren’t peer-reviewed. Sections not clearly noted. Thoughts ramble. Numerous grammar or APA errors
14 - 0 Limited if any support of analysis with citations. Paper not acceptable for graduate level with unacceptable grammar and APA errors.
MKTU 605: Week 3 Assignment and Rubric
Length: 1-3 Pages, not including references
Due: Sunday of Week 3, by 11:59 pm
Value: 80 Points
Read the rubric below to develop a scope of work. Then, google commonly used graphics that are used to depict a situation analysis, which is also known as the SWOT analysis.
Next, develop a situation analysis for your product and service. Include at least sixteen elements; four elements for each strength, threat, opportunity, and weakness.
Then, create a graphic that describes your situation analysis. In a narrative, explain each element in the SWOT, including why the element is important and how you can mitigate or exploit the element in the marketing plan.
Do not simply bulletize the elements of the situation analysis. You must discuss each element of the situation analysis and its impact on the marketing effort. Think through how each element could be either mitigated or exploited in the marketing plan. Include this analysis in the discussion. Do not leave the interpretation of the graphic to the reader to discern. Always explain the takeaways you want the reader to comprehend.
This assignment is due Sunday of week 3 by 11:59 pm.
Rubric: Evaluation Criteria
Grading Elements |
Exemplary |
Proficient |
Developing |
Emerging
|
Situation Analysis Description |
20 –18 Clearly and concisely describes sixteen SWOT factors that will/can impact the marketing plan of your product/service.
|
17-14 Fairly clearly describes sixteen SWOT factors that will/can impact the marketing plan of your product/service. .
|
13 - 11 Describes twelve or more SWOT factors that impact will/can the marketing plan of your product/service.
.
|
10 - 0 Vaguely describes fewer than nine SWOT factors that will/can impact the marketing plan of your product/service.
|
SWOT Impacts |
20-18 Clearly and concisely describes how the SWOT can be mitigated or exploited. |
17-14 Fairly clearly describes how the SWOT can be mitigated or exploited.
|
13-11 Somewhat describes how the SWOT can be mitigated or exploited. |
10 - 0 Vaguely describes how the SWOT can be mitigated.
|
References |
20-18 Lists at least eight references supporting the SWOT. |
17-14 Lists at least eight references supporting the SWOT.
|
13-11 Lists at least five references supporting the SWOT.
|
10 - 0 Lists fewer than three references supporting the SWOT. . |
Writing & Presentation Mechanics and APA
|
20-18 The narrative and presentation is logical, well-written, and the required length. Spelling, grammar and, punctuation are accurate. Paper is APA formatted.
The graphic clearly presents the data.
The presentation is not text-heavy and uses bullet points that spark interest. The presentation is supported by data, and is visually appealing, and is easy to understand.
|
17-14 The narrative and presentation is logical, well-written, and is the required length. Minor errors in spelling, grammar and/or punctuation. Paper is somewhat APA formatted.
The graphic clearly presents the data.
The presentation is not overly text-heavy and uses bullet points that spark interest. The presentation is supported by data and is somewhat visually appealing, and easy to understand.
|
13-11 The narrative and presentation is somewhat logical and is the required length. Minor errors in spelling, grammar and/or punctuation. Paper is partially APA formatted.
The graphic clearly presents the data.
The presentation is somewhat text-heavy. The presentation is not supported by data, and is not visually appealing, nor easy to understand.
|
10 - 0 The narrative and presentation lack clarity and may be confusing, and too long or too short. Paper is not APA formatted.
Numerous errors in spelling, grammar and/or punctuation.
The graphic clearly presents the data.
The presentation is text-heavy. The presentation is not supported by data.
|
MKTU 605 Rubric Week 3 Assignment Page of 2 02/2020

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