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Student Number:
Summative Assessment 1
Management Principles
(Modules 1, 2 and 3)
Assignment no. MAN61S-123-1
SECTION A
/50
SECTION B
/100
SECTION C
/50
TOTAL
/200
1
Copyright © Business Management Training College (Pty) Ltd
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Student Number:
SUMMATIVE ASSESSMENT 1 (MODULES 1, 2 & 3): MANAGEMENT PRINCIPLES
SECTION B : ESSAY QUESTIONS
Nr: Question:
Mark:
Discuss the three main environments that make up the management environment.
Your discussion should include:
All the variables that make up each environment.
9.
20
The level of control that the manager has over each environment.
The influences that these environments had on South African managers in the
past 5 years.
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SUMMATIVE ASSESSMENT 1 (MODULES 1, 2 & 3): MANAGEMENT PRINCIPLES
SECTION C : CASE STUDIES
C
1
ASE
STUDY
ABC company initially supplied businesses with exceptional quality textiles. Later on they started to supply
businesses with professional quality uniforms and also sports gear. They provide their customers with quality
products and services on time and on budget to enhance the image and performance of their customers ’
companies.
As the company grew, so did its workforce. From two people in a garage, their wholesale division has grown
from servicing a small localised mark et in Cape Town, to one that today meets the requirements of clients in
many other locations throughout South Africa.
The current organisational structure is designed around the different products. Although each manager knows
all the other products quite well, they each are responsible for one type of product only: Tim is in charge of the
industrial uniform section, Sally overlooks the sportswear section and Heather runs the textile division. All
three of them are competent with their section, but Tim for instance would have liked to be more involved in
the other sections as well.
To serve its widening markets the business needs flexible and well-trained staff that c an recognise the needs
of their customers. The employees work in a wide range of roles in both store and non-store functions, such
as:
Customer Assistants on the shop floor either directly assisting customers or preparing orders for delivery
to customers who have ordered online.
Department Managers leading a team of Customer Assistants
Warehouse employees who help catalogue and store clothing and textiles.
Office-based staff working in a range of functions at Head Offic e, including finance, purchasing, personnel
or marketing.
Logistic s staff who plan and carry out the distribution of products to stores.
Andy works in Sally’s department (sportswear) and manages a small team of customer assis tants who must
prepare online orders for delivery. He expects them to liaise with the customers before setting up the order, to
ensure maximum client satisfaction. As the team members are still new, they lack the necessary experience
and are not willing to take on the responsibility of liaising with the customers themselves. Currently this all
comes down to Andy, who then does not have sufficient time for his managerial duties. He intends seeking
advice in this regard.
Due to the business’s great success and customer demand, management have been thinking about
establishing an outlet in Durban. They have the opportunity to buy an existing warehouse in Durban for R 1,5
million. The other option is to rather invest an amount of R 800 000 in a new product range.
ABC must make a decision: should they buy the existing clothing retailer or is it better to invest an amount of R
800 000 in a new product range.
They did some investigation into the probability of success and failure of each option, and possible results .
With this information at hand, they decided to use a decision tree to help them with this big decision. The
estimated outcomes and probabilities are as follows:
They have two options:
A: Buy an existing business for R 1.5 m. B: Invest in new product range R 800 000.
Successful option A will give 20% gain, failed option A will give 10% loss. There is a 40% chance of success
and a 60% chance of failure for option A.
Successful option B will give 10% gain, 5% loss. There is a 50% chance of success and a 50% chance of
failure for option B.
7
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QUESTIONS: CASE STUDY 1
Nr: Question:
Mark:
a. Draw up a
decision tree
to determine expected values for each option. Use the
5
results to decide which option to choose.
b. Identify the mission of ABC and translate it into at least 3 measurable, long-term goals.
4
c. Draw up a table or diagram to illustrate ABC business as a
system
that operates in a
16.
specific environment, by identifying:
inputs from the environment,
processing of inputs and
5
outputs to the environment.
a. What type organisational structure does ABC have currently?
1
b. What are the disadvantages of this structure for this spec ific organisation?
2
17.
c. The organisation has a vision of expanding the business and opening more branches
in different areas. Suggest a new structure for the organisation, that would fit in better
3
with their strategy. Motivate your choice.
18. Use the leadership cycle model to suggest the most effective leadership style for Andy. 10
Total case study 1 30
C
2
ASE
STUDY
Sportswear
Joe and Jane are customers of ABC’s. They own a sportswear retail s hop. Their shop is in an area that has
changed over the last five years form a once vibrant bus iness and retail hub with three large shopping centres
to a business environment focusing nowadays mainly on vehicle maintenance and support services.
The rental cost in the area is very competitive in comparison to other new shopping centres in the vicinity.
Various new and exciting shopping centres in the neighbouring suburbs have opened their doors. The
business was exceptionally successful, but has experienced an average annual drop in sales of 10% during
the past four years.
Joe is convinced that the decline in turnover can be attributed to the drop in customer traffic in the shopping
centre. Competitors are opening new stores in other suburbs. There are currently two similar stores who are
extremely price competitive and provide a variety of goods at lower prices.
Joe has lowered the prices of their popular products since the beginning of last year. Although sales
increased by 15% during the previous year, profit dropped by 5%. During December, two shop owners in the
area were gunned down.
QUESTIONS: CASE STUDY 2
Mark:
Nr: Question:
i. What external factors are influencing the succ ess and survival of the sportswear shop
in the s hopping centre?
19.
6
ii. What factors should they have considered in their strategic planning?
4
Total case study 2 10
8
Copyright © Business Management Training College (Pty) Ltd
C
3
ASE
STUDY
(From Business Management—a value chain approach by Gideon Nieman and Alf Bennet)
When Esk om had started the shutdown of the Highveld power station in 1958, one of the small towns in the
Free State became a ghost town.
The shutdown caused the number of residents to shrink from 2000 to about 463.
Esk om stated that the power station could no longer c ontinue to operate because of the rising labour and
maintenance costs.
QUESTIONS: CASE STUDY 3
Nr: Question:
Mark:
a. Explain what changing environmental conditions could have caused the shutdown of
the power station.
5
b. Explain from the viewpoint of a retailer, how environmental conditions caused the town
to be closed.
20.
3
c. How do you think the changes in the environment affected the operations of a
2
vegetable farmer?
Total case study 3 10
TOTAL:SECTION C
50
TOTAL OF ASSIGNMENT : 200
9
Copyright © Business Management Training College (Pty) Ltd
Appendix M ENG/102 Version 4 |
1 |
Associate Level Material
Appendix M
Drafting Your Research Paper
Drawing Readers In
As you begin to write the rough draft of your paper, think critically about how you might draw your readers into your argument in a compelling way. Consider how to create a rapport with the audience; for example, what areas of agreement may already exist between you and your readers? Revisit the audience analysis and purpose you wrote in the beginning. Is your audience still the same? What do your audience members need for you to draw them into your topic?
If you decide to write about a topic, but surveys show the majority of people do not agree with your point of view, you must introduce your topic diplomatically. That way, you do not immediately create negative emotions in your audience members that might prevent them from reading your paper.
Types of Introductions
One way to draw in the audience is to first compel your readers’ attention with the introduction. Consider opening your paper in one of the following ways:
· Tell a story or an anecdote. If you have personal experience in this area, you could tell a story about yourself or someone you know.
Example: Last year, approximately 3,400 adult non-smokers died from lung cancer due to secondhand smoke.
· Provide a short, famous quotation.
Example: “Do not smoke without asking permission or sit so near (as in a train) that the smoke might annoy.” — Amy Vanderbilt (1908–1974)
· Write as if your position will argue the other side of the topic.
Example: Smoking is not illegal and is still a right for Americans to exercise.
· Ask a question.
Example: Are you aware that secondhand smoke is now a known cause of cancer in humans?
· Share an interesting point about the subject.
Example: Smoke from cigarettes can linger in the air for hours, even after a smoker extinguishes the cigarette.
Do not make your case too forcefully, especially in the beginning, or too emotionally, because these approaches may alienate readers. On the other hand, if you present ideas in a fair, balanced, and logical way, your readers may be more inclined to read your paper even if they do not agree with your position.
Besides attracting a reader’s attention, an introduction might serve one or more of the following purposes:
· Provide background information
· Define unfamiliar terms
· Introduce the purpose of the paper
· Present a thesis statement or argument about the paper’s topic
· Preview the main points of the thesis
· Provide a brief summary of the topics the paper discusses
Note. Make sure the word introduction does not appear above your introductory paragraph(s).
Drafting the Body of Your Paper
As you draft your paper, place the outline next to you as a guide. Write the paper and add your sources, but do not stop to correct mistakes at this point. Keep in mind the following:
· Vocabulary. You want to write in a mature and professional manner. You do not want to use language that is too difficult for your readers, but you also want to sound intelligent and confident about your argument. Practice using higher-level vocabulary by consulting a thesaurus, and use a variety of sentences to make your writing fresh and interesting to read.
· Details. Include descriptive, concrete details as opposed to abstract language that is vague and unclear.
Vague: Data shows…
Detailed: A study by the American Heart Institute revealed . . . .
Vague: Some researchers think…
Detailed: Researcher Jan Smith (2005) pointed out . . . .
Vague: There are contaminants in the water that can cause diseases . . . .
Detailed: The water contains minerals, such as mercury and lead, which can cause diseases.
· White space. A paragraph should be at least three to five sentences long. Divide extremely long paragraphs into shorter paragraphs.
· Positive language. Be positive in your statements. Sometimes, it is easy to become negative or to write overly opinionated or emotional statements, rather than logical statements supported by evidence, when discussing controversial issues. Consider the following examples:
Too emotional: How would you feel if someone stripped your rights away and did not offer you a choice? You would be offended, of course.
Improved: The gay community deserves the same rights as heterosexuals because American rights are guaranteed to citizens of all races, colors, religions, or sexual orientation.
Too negative: Many Americans are angry because the war in Afghanistan has been going on for years, and many soldiers are continuing to die.
Improved: The American government should focus on a solution and timely plan to pull troops out of Afghanistan before any more lives are lost.
· Transitions. Use words or phrases that connect one point to the next, one sentence to the next, or one paragraph to the next; include transitions to make your information flow so the reader can follow your arguments and examples more easily. Consider the following paragraph:
It is becoming more difficult to secure a job with a middle-income salary without having a degree. More companies require at least a bachelor’s degree. Companies want some experience in the field to accompany the degree. Attending college is challenging, costly, and time consuming. More Americans are opting to attend. They realize most companies require a college degree.
The sentences in that paragraph are not connected very effectively. Notice, however, in the following paragraph, how the bolded transitional words and phrases make the ideas flow more smoothly:
It is becoming more difficult to secure a job with a middle-income salary without having a degree because more companies require at least a bachelor’s degree. Furthermore, companies want some experience in the field to accompany the degree. Although attending college is challenging, costly, and time consuming, more Americans are opting to attend because they realize most companies require a college degree.
The following list identifies relationships between words, sentences, or paragraphs and also provides examples of transitions for those relationships:
Relationship |
Example of Transitions |
To show similarity between two ideas |
· Additionally · Also · And · In the same way · Moreover |
To show exception or contrast |
· Although · But · However · Nevertheless · On the other hand |
To show sequence or order |
· First · Second · Next · Then · Finally |
To detail time |
· After · Before · During · In the future · Then |
To show an example |
· For example · For instance · Namely · Specifically · To illustrate |
To show emphasis |
· Even · Indeed · In fact · Of course · Truly |
To identify a place or position |
· Above · Below · Beyond · In back · In front |
To show cause and effect |
· Accordingly · Consequently · So · Therefore · Thus |
To provide additional support or evidence |
· Additionally · As well · Equally important · Furthermore · Moreover |
To conclude or summarize |
· Finally · In conclusion · Thus · To conclude · In summary |
Concluding Your Research Paper
You do not want to stop writing abruptly after making your last argument. The paper’s conclusion should wrap up your points smoothly and make a good final impression on the readers.
Different Types of Conclusions
You can conclude your paper in a number of ways:
· Restate the thesis.
Example: Secondhand smoke is dangerous to the human body and should be banned in public places.
· Summarize the main points of the essay.
Example: Banning secondhand smoke in restaurants and public places would not only save lives but also decrease air pollution.
· Ask a question.
Example: Do you want to contract lung cancer only because you inhaled smoke from someone else’s cigarette?
· Offer a quotation.
Example: “Private research conducted by cigarette company Philip Morris in the 1980s showed that secondhand smoke was highly toxic, yet the company suppressed the finding during the next two decades” (American Lung Association, para. 13).
· Provide an ironic twist, a surprising observation, or a clever ending.
Example: This writer is a former smoker who now actively works to pass laws banning secondhand smoke in public places.
· Throw out a personal challenge.
Example: If you smoke, consider quitting and becoming part of the movement to stop secondhand smoke in public places.
· Make a prediction or recommend actions for the readers to take.
Example: Next time your state’s ballot contains legislation banning secondhand smoke in public places, please vote yes.
Whichever type of conclusion you choose, you want to say something powerful and memorable so your readers walk away thinking about what you wrote.
Note. Make sure the word conclusion does not appear above your concluding paragraph.
Wrap-Up
If you took plentiful notes, organized your sources, and wrote a detailed outline, as recommended, you should not have much trouble writing your rough draft. After you have finished your rough draft, you are ready to format your paper consistent with APA guidelines.

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