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Promotional Strategy Presentation Grading Guide MKT/421 Version 15 |
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Individual Assignment: Promotional Strategy Presentation
Purpose of Assignment
Differentiating your goods or services from the competition is a key factor in marketing success. A perceptual map shows companies where their product or service is positioned in the minds of the buyer, and lays the foundation for a company to develop an optimal positioning strategy and determine how they will place their product to compete best against other firms in the marketplace.
Resources Required
Marketing Chapter 8, Marketing Chapter 9 (Figure 9-11 example positioning map), Prince Sports Video
Grading Guide
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Content
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Comments: |
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Compile the information presented in your previous papers. |
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Explain your promotional strategy for your product or service. |
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Include at least 3 of the following elements: Advertising Public relations Digital marketing, including social media Sales promotion Direct marketing Event marketing Outdoor advertising
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Include an initial budget for your plan - prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year and justify your choices. |
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Explain the evaluation and control methods you will use to measure the success of your plan. |
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Create a 15- to 20-slide Microsoft® PowerPoint® presentation with speaker notes or a Prezi® presentation with narration. |
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Total Available |
Total Earned |
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7 |
#/X |
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Writing Guidelines
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Met
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Partially Met |
Not Met
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Comments: |
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The presentation—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. |
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Intellectual property is recognized with in-text citations and a reference page. |
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In narration, paragraph and sentence transitions are present, logical, and maintain the flow throughout the presentation. |
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In narration, sentences are complete, clear, and concise. |
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Rules of grammar and usage are followed including spelling and punctuation. |
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Total Available |
Total Earned |
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3 |
#/X |
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Assignment Total |
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10 |
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Additional comments:
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