Promotional_Strategy_Presentation_Grading_GuideMKT421_Version

Promotional Strategy Presentation Grading Guide

MKT/421 Version 15

1

Individual Assignment: Promotional Strategy Presentation

Purpose of Assignment

Differentiating your goods or services from the competition is a key factor in marketing success. A perceptual map shows companies where their product or service is positioned in the minds of the buyer, and lays the foundation for a company to develop an optimal positioning strategy and determine how they will place their product to compete best against other firms in the marketplace.

Resources Required

Marketing Chapter 8, Marketing Chapter 9 (Figure 9-11 example positioning map), Prince Sports Video

Grading Guide

*Content*	Met	Partially Met	Not Met	Comments:
Compile the information presented in your previous papers.
Explain your promotional strategy for your product or service.
Include at least 3 of the following elements: Advertising Public relations Digital marketing, including social media Sales promotion Direct marketing Event marketing Outdoor advertising
Include an initial budget for your plan - prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year and justify your choices.
Explain the evaluation and control methods you will use to measure the success of your plan.
Create a 15- to 20-slide Microsoft® PowerPoint® presentation with speaker notes or a Prezi® presentation with narration.
		*Total Available*	*Total Earned*
		7	#/X
*Writing Guidelines*	Met	Partially Met	Not Met	Comments:
The presentation—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
In narration, paragraph and sentence transitions are present, logical, and maintain the flow throughout the presentation.
In narration, sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
		*Total Available*	*Total Earned*
		3	#/X
Assignment Total	#	10	#/X
Additional comments:

Recreational Room at Parkview Campus Questionnaire

Number of surveyed 50

3. Would you like a recreational room in Parkview ?

□ Yes □ No

b.) If yes, what type of games would you prefer? Check all that apply.

□ Air hockey □ Pool □ Ping pong □ Gaming console

□ Card/board games □ Other_____________________

c.) If yes, what type of furniture would you prefer?

□ Couches □ Reclining armchairs □ Beanbag chairs □ Other__________________

d.) If yes, would you watch TV in the recreational room ?

□ Yes □ No

Data

Would you want a Rec Room
Yes	46
No	4
		0
Game Type	Times Occured	% of Total	Accumlated %
Ping-Pong	31	24.80%	24.80%
Pool	27	21.60%	46.40%
Card/Board Games	22	17.60%	64.00%
Gaming Consoles	20	16.00%	80.00%
Air Hockey	18	14.40%	94.40%
Other	7	5.60%	100.00%
	125
Furniture Preference
Couches	31
Recliner	15
BeanBag Chair	13
Other	3
Watch TV in Rec Room
Yes	38
No	9

Strategy and Positioning Paper Grading Guide

MKT/421 Version 15

2

Learning Team Assignment: Strategy and Positioning Paper

Purpose of Assignment

Companies that are known as successful marketers start with a well-crafted marketing plan. A sound marketing plan captures the information required to help you develop and deliver the products and services that best meet the needs of your chosen target market, and communicate to your audience why and how your offering is the best alternative in the marketplace. A well-constructed marketing plan will serve as a set of “operational instructions” for your marketing and sales team, and help you set clear and measurable objectives for your organization.

Resources Required

Marketing Chapter 1, Marketing Chapter 2, Marketing Chapter 3, Marketing Chapter 5, Marketing Chapter 8, Marketing Chapter 9

Grading Guide

*Content*	Met	Partially Met	Not Met	Comments:
Use the same product and organization you identified in your Week 3 Strategy and Positioning Paper.
Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle.
Explain the packaging you will use for your product or service and how it will add value.
Analyze the appropriate pricing strategy for your product or service and the price you will set at launch.
Evaluate the channels of distribution you will use to sell your product along with a description of how each channel partner will add value.
The paper is 2,100 words in length.
		*Total Available*	*Total Earned*
		7	#/X
*Writing Guidelines*	Met	Partially Met	Not Met	Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page (at least four references are used, at least one of which must come from the University Library and one from the textbook).
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
		*Total Available*	*Total Earned*
		3	#/X
Assignment Total	#	10	#/X
Additional comments:

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Data

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