Level 1

Level 2

Level 3

Level 4

Level 5

Concept Statement

-Presenting the product, reason for selecting the product and summarizes the general plan.

Group did not include in presentation or to such a limited degree it would not count.

Missing parts of the concept statement. Left some questions.

Had each component. Might not have been clear or well described. Left some questions.

Had each component overall clear but might have left some questions.

Presented in a way that was clear and made sense to stakeholders. Had each component.

Marketing Plan

- Presents the need for the product, who it will be marketed to and why that group.

- Present a sample of a marketing strategy (i.e. magazine, tv or radio ad)

Group did not include in presentation or to such a limited degree it would not count.

Missing parts of the marketing plan. Left some questions.

Had each part of the marketing plan but not presented in a very clear or organized way. Was not supported. Left some questions.

Had each part of the marketing plan and started to support some of the decisions but still left for some questions.

Had each part of the marketing plan and supported the decisions. Clearly presented.

Finance & Accounting

- Show an accounting plan for the business, outlining the fixed and variable costs as well as project ted revenue.

-Give supporting evidence.

Group did not include in presentation or to such a limited degree it would not count.

Only presented the cost or the revenue.

Presented both cost and revenue but did not provide support or research for how they got the information.

Presented both cost and revenue and provided support. Not completely clear but overall good.

Presented both cost and revenue and provided support. Clear and well presented to stakeholders.

Management & Organizational Structure

- Explain what type of work environment the business wants, and show an organizational structure of the business that represents that idea.

Group did not include in presentation or to such a limited degree it would not count.

Presented an organizational structure but not supports or explanation.

Presented an organizational structure and then either provided support or explained how it represented the work environment.

Presented an or4nzationals turned and provided support and explained how it represented the work environment. Might not have been completely clear.

Presented an or4nzationals turned and provided support and explained how it represented the work environment. Completely clear and well presented.

Legal Considerations

-Identify any legal considerations the business team might foresee

Group did not include in presentation

Group attempted to included but not clear and did not relate to this business.

Group provided but was not clear about how it related to this business

Group identified and related specifically to this business.

Group identified and related specifically to this business and discussed how they would go about handling the issue.

Overall Presentation

-How well was the paper / report written

-Demonstration of understanding the concepts.

-Ability to support decisions throughout the paper / report.

Group was disorganized and the presentation was not coherent and could not be followed. Missing many components. Someone or a few people might not have participated.

Group was a little disorganized and there were some parts that needed work. Might have missed one section.

Someone might not have participated.

Everyone participated. Each section was presented. It was not always clear.

Everyone participated in the presentation. The flow made sense and it was clear, entertaining and professional.

Everything at a level 4 plus it had something that made it stand out just a little bit more.