Business Plan Rubric
|
Level 1 |
Level 2 |
Level 3 |
Level 4 |
Level 5 |
Concept Statement -Presenting the product, reason for selecting the product and summarizes the general plan. |
Group did not include in presentation or to such a limited degree it would not count. |
Missing parts of the concept statement. Left some questions. |
Had each component. Might not have been clear or well described. Left some questions. |
Had each component overall clear but might have left some questions. |
Presented in a way that was clear and made sense to stakeholders. Had each component. |
Marketing Plan - Presents the need for the product, who it will be marketed to and why that group. - Present a sample of a marketing strategy (i.e. magazine, tv or radio ad) |
Group did not include in presentation or to such a limited degree it would not count. |
Missing parts of the marketing plan. Left some questions. |
Had each part of the marketing plan but not presented in a very clear or organized way. Was not supported. Left some questions. |
Had each part of the marketing plan and started to support some of the decisions but still left for some questions. |
Had each part of the marketing plan and supported the decisions. Clearly presented. |
Finance & Accounting - Show an accounting plan for the business, outlining the fixed and variable costs as well as project ted revenue. -Give supporting evidence. |
Group did not include in presentation or to such a limited degree it would not count. |
Only presented the cost or the revenue. |
Presented both cost and revenue but did not provide support or research for how they got the information. |
Presented both cost and revenue and provided support. Not completely clear but overall good. |
Presented both cost and revenue and provided support. Clear and well presented to stakeholders. |
Management & Organizational Structure - Explain what type of work environment the business wants, and show an organizational structure of the business that represents that idea. |
Group did not include in presentation or to such a limited degree it would not count. |
Presented an organizational structure but not supports or explanation. |
Presented an organizational structure and then either provided support or explained how it represented the work environment. |
Presented an or4nzationals turned and provided support and explained how it represented the work environment. Might not have been completely clear. |
Presented an or4nzationals turned and provided support and explained how it represented the work environment. Completely clear and well presented. |
Legal Considerations -Identify any legal considerations the business team might foresee |
Group did not include in presentation |
Group attempted to included but not clear and did not relate to this business. |
Group provided but was not clear about how it related to this business |
Group identified and related specifically to this business. |
Group identified and related specifically to this business and discussed how they would go about handling the issue. |
Overall Presentation -How well was the paper / report written -Demonstration of understanding the concepts. -Ability to support decisions throughout the paper / report. |
Group was disorganized and the presentation was not coherent and could not be followed. Missing many components. Someone or a few people might not have participated. |
Group was a little disorganized and there were some parts that needed work. Might have missed one section. Someone might not have participated. |
Everyone participated. Each section was presented. It was not always clear. |
Everyone participated in the presentation. The flow made sense and it was clear, entertaining and professional. |
Everything at a level 4 plus it had something that made it stand out just a little bit more. |

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