BCO122__Oral_Communication_Skills__Task_brief__rubricsTask

BCO122 Oral Communication Skills Task brief & rubrics

Task: Individual Oral Presentation 1

Details:

 You must deliver an individual presentation and submit it as a Powerpoint or PDF document the week before (see below for dates)  Presentation title: Using examples, how important is intercultural communication in brand management and marketing?  Content and expectations:

Your presentation should:  refer to different communication styles and marketing methods  refer to different communication settings contexts and the communication process  refer to intercultural communication competence  have a clear structure with an introduction, an outline and a conclusion  answer the question with a coherent argument referring to relevant evidence and examples  show critical thinking by analyzing and interpreting the evidence  use appropriate visual aids with correct spelling and grammar and appropriate font, size and colour  be within the time limit and allow questions and answers at the end

Formalities:

 Presentation length: 8-10 minutes  Number of slides: 7-10  The in-text References and the Bibliography must be in Harvard’s citation style.

Submission: Week 4, Sunday 21st February 2021. – Via Moodle

Presentation date: During on-campus classes in weeks 5 & 6 (weeks starting on February 22nd and 1st March).

Weight: This task is a 30% of your total grade for this subject. Full learning outcomes that will be assessed:

 Outcome 1: To demonstrate the ability to research, organize, prepare and deliver an individual oral presentation  Outcome 2: To create effective visual aids that will enhance the presentation  Outcome 3: To demonstrate knowledge and understanding of communication perspectives and intercultural communication  Outcome 4: To demonstrate effective use of verbal and non-verbal communication  Outcome 5: To be able to develop a coherent and cohesive persuasive argument and link ideas together with signposting language and cohesive devices  Outcome 6: To find relevant academic sources which are cited and referenced appropriately to support your argument  Outcome 7: To analyse and the question, demonstrating critical thinking  Outcome 8: To show depth of knowledge and ability to field questions

Rubrics

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69 Knowledge &

Understanding (20%)

Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.

Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.

Student understands the task and provides minimum theory and/or some use of vocabulary.

Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.

Application (30%) Student applies fully relevant knowledge from the topics delivered in class.

Student applies mostly relevant knowledge from the topics delivered in class.

Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.

Student applies little relevant knowledge from the topics delivered in class. Misunderstandings are evident.

Critical Thinking (30%)

Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors.

Student critically assesses in good ways, drawing conclusions from relevant authors and references.

Student provides some insights but stays on the surface of the topic. References may not be relevant.

Student makes little or no critical thinking insights, does not quote appropriate authors, and does not provide valid sources.

Communication (20%)

All stages clearly and effectively signposted. Visual aids are accurate and appropriate and used well. Non-verbal communication used effectively and notes only used as reference. Questions are handled excellently.

Stages signposted well. Visual aids are accurate and appropriate. Non-verbal communication used well and notes mainly used as reference. Questions are handled well.

Stages mostly signposted. Visual aids are mostly accurate and appropriate and are generally used well. Non-verbal communication generally engages the listener and at times reading from notes. Questions are mostly handled well.

Stages somewhat signposted. Visual aids contain inaccuracies and/or inconsistencies. Non-verbal communication may not always engage listener and generally reading from notes. Not within the time limits. Questions are adequately handled.

Argument Outline

I. Introduction

a. Hook (Ask a question, tell a joke, or give a scenario. These should be related to the topic you are

discussing.)

____________________________________________________________________________________

_____________________________________________________________________________________

b. Background Information (Give information about your topic in your own words. Pretend that the

person reading your essay has no idea about your topic.)

____________________________________________________________________________________

c. Thesis statement (This should be ONE sentence that states your THREE reasons.)

_____________________________________________________________________________________

II. First Body Paragraph

a. Topic Sentence (This should be the first sentence of your paragraph and it should restate your 1st

reason from your thesis statement.)

_____________________________________________________________________________________

i. Prove your point with support. (Prove your point by providing a quote or statistic.)

________________________________________________________________________________

ii. Explain your support/proof. (In your own words, explain your quote or statistic from above.)

________________________________________________________________________________

iii. Concluding sentence. (It should restate the topic sentence and summarize your example.)

________________________________________________________________________________

III. Second Body Paragraph

a. Topic Sentence (This should be the first sentence of your paragraph and it should restate your 2nd reason from your thesis statement.)

__________________________________________________________________________________

_____________________________________________________________________________________

i. Prove your point with support. (Prove your point by providing a quote or statistic.)

________________________________________________________________________________

ii. Explain your support/proof. (In your own words, explain your quote or statistic from above.)

________________________________________________________________________________

iii. Concluding sentence. (It should restate the topic sentence and summarize your example.)

________________________________________________________________________________

IV. Third Body Paragraph