Each question has to be 150 words
 
Discussion 1
 
Market Segmentation
Please respond to the following:
From the e-Activity, identify which market segment(s) the business is targeting. Explain your answer.
Present a case on why the company should be targeting a different market segment.
DISCUSSION 2
 
Branding
Please respond to the following:
The key elements of a brand are differentiation, relevance, and perceived value. Using the company from the e-Activity and these key elements, analyze the company’s brand effectiveness.
Identify the company’s brand strategy in e-Commerce. Suggest the use of a different brand strategy in order for the company to maintain a stronger brand.