Rubic_Print_Format
| Course Code | Class Code | Assignment Title | Total Points | |||||
| MKT-315 | MKT-315-O502 | Marketing Plan Analysis and Presentation: Part 3 – Place and Advertising Promotion | 130.0 | |||||
| Criteria | Percentage | 1: Unsatisfactory (0.00%) | 2: Less than Satisfactory (65.00%) | 3: Satisfactory (75.00%) | 4: Good (85.00%) | 5: Excellent (100.00%) | Comments | Points Earned |
| Group 1 | 100.0% | |||||||
| Research Findings | 20.0% | Research findings are not included. | Research findings are incomplete or incorrect. | Research findings are partially complete and correct. | Research findings are mostly complete and correct. | Research findings are complete and correct. | ||
| Strategy Recommendations and Speaker Notes | 35.0% | Strategy recommendation and speaker notes discussing the strategy to increase profits and sales to the target market and associated research justification for recommendation are not included. | Strategy recommendation and speaker notes discussing the strategy to increase profits and sales to the target market and associated research justification for recommendation are incomplete or incorrect | Strategy recommendation and speaker notes discussing the strategy to increase profits and sales to the target market and associated research justification for recommendation are included but lack explanation and relevant supporting evidence. | Strategy recommendation and speaker notes discussing the strategy to increase profits and sales to the target market and associated research justification for recommendation are complete and include explanation and relevant supporting evidence. | Strategy recommendation and speaker notes discussing the strategy to increase profits and sales to the target market and associated research justification for recommendation are extremely thorough and include substantial explanation and relevant supporting details. | ||
| Loom Presentation | 20.0% | Loom presentation is not included. | Loom presentation is incomplete or less than 6 minutes in length, or presenter is unprofessional in appearance, eye contact, articulation, or evidence of practice. | Loom presentation is included and meets 10-minute time limit, but professional appearance, eye contact, articulation could be improved. There is evidence of some practice, but speaker still relies heavily on speaker notes and slides when presenting. | Loom presentation is complete and delivered within the 10-minue time limit. Speaker demonstrates professional appearance, eye contact, and clear articulation, and relies little on speaker notes and slides when presenting. | Loom presentation is expertly delivered and demonstrates professionalism in appearance, eye contract, articulation, and evidence of practice. Speaker concisely and precisely delivers the presentation within the 10-minute time limit. | ||
| Presentation of Content | 5.0% | The content lacks a clear point of view and logical sequence of information. Includes little persuasive information. Sequencing of ideas is unclear. | The content is vague in conveying a point of view and does not create a strong sense of purpose. Includes some persuasive information. | The presentation slides are generally competent, but ideas may show some inconsistency in organization and/or in their relationships to each other. | The content is written with a logical progression of ideas and supporting information exhibiting a unity, coherence, and cohesiveness. Includes persuasive information from reliable sources. | The content is written clearly and concisely. Ideas universally progress and relate to each other. The project includes motivating questions and advanced organizers. The project gives the audience a clear sense of the main idea. | ||
| Layout | 5.0% | The layout is cluttered, confusing, and does not use spacing, headings, and subheadings to enhance the readability. The text is extremely difficult to read with long blocks of text, small point size for fonts, and inappropriate contrasting colors. Poor use of headings, subheadings, indentations, or bold formatting is evident. | The layout shows some structure, but appears cluttered and busy or distracting with large gaps of white space or a distracting background. Overall readability is difficult due to lengthy paragraphs, too many different fonts, dark or busy background, overuse of bold, or lack of appropriate indentations of text. | The layout uses horizontal and vertical white space appropriately. Sometimes the fonts are easy to read, but in a few places the use of fonts, italics, bold, long paragraphs, color, or busy background detracts and does not enhance readability. | The layout background and text complement each other and enable the content to be easily read. The fonts are easy to read and point size varies appropriately for headings and text. | The layout is visually pleasing and contributes to the overall message with appropriate use of headings, subheadings, and white space. Text is appropriate in length for the target audience and to the point. The background and colors enhance the readability of the text. | ||
| Language Use and Audience Awareness (includes sentence construction, word choice, etc.) | 5.0% | Inappropriate word choice and lack of variety in language use are evident. Writer appears to be unaware of audience. Use of primer prose indicates writer either does not apply figures of speech or uses them inappropriately. | Some distracting inconsistencies in language choice (register) or word choice are present. The writer exhibits some lack of control in using figures of speech appropriately. | Language is appropriate to the targeted audience for the most part. | The writer is clearly aware of audience, uses a variety of appropriate vocabulary for the targeted audience, and uses figures of speech to communicate clearly. | The writer uses a variety of sentence constructions, figures of speech, and word choice in distinctive and creative ways that are appropriate to purpose, discipline, and scope. | ||
| Mechanics of Writing (includes spelling, punctuation, grammar, language use) | 5.0% | Slide errors are pervasive enough that they impede communication of meaning. | Frequent and repetitive mechanical errors distract the reader. | Some mechanical errors or typos are present, but they are not overly distracting to the reader. | Slides are largely free of mechanical errors, although a few may be present. | Writer is clearly in control of standard, written, academic English. | ||
| Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style) | 5.0% | Sources are not documented. | Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors. | Sources are documented, as appropriate to assignment and style, although some formatting errors may be present. | Sources are documented, as appropriate to assignment and style, and format is mostly correct. | Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error. | ||
| Total Weightage | 100% |
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