5

Robert Frost

( Poetry Manuscript Formatting • 12-point Times New Roman typeface • Place pertinent author and course information in the upper left corner • Put page numbers in the upper right corner • Place the title above the poem. There is no need to center the poem unless that is the effect you desire. • Begin new poems on new pages. • If the poem spills onto a new page, identify whether there is a stanza break or a stanza continuance. • Whereas prose is always double-spaced, poetry often is not. The look of the “poem-as-object” is important to its effect; many poets strive to produce manuscript pages that look clean, compact, and tidy. Single-spacing achieves this better. • Provide spacing as necessary between stanzas. )ENGL 202

Professor Pound

Spring 2015

Stopping by Woods on a Snowy Evening

Whose woods these are I think I know.   

His house is in the village though;   

He will not see me stopping here   

To watch his woods fill up with snow.   

My little horse must think it queer   

To stop without a farmhouse near   

Between the woods and frozen lake   

The darkest evening of the year.   

He gives his harness bells a shake   

To ask if there is some mistake.   

The only other sound’s the sweep   

Of easy wind and downy flake.   

The woods are lovely, dark and deep,   

But I have promises to keep,   

And miles to go before I sleep,   

And miles to go before I sleep.

Fire and Ice

Some say the world will end in fire,

Some say in ice.

From what I’ve tasted of desire

I hold with those who favor fire.

But if it had to perish twice,

I think I know enough of hate

To say that for destruction ice

Is also great

And would suffice.

Birches

When I see birches bend to left and right

Across the lines of straighter darker trees,

I like to think some boy's been swinging them.

But swinging doesn't bend them down to stay

As ice-storms do. Often you must have seen them

Loaded with ice a sunny winter morning

After a rain. They click upon themselves

As the breeze rises, and turn many-colored

As the stir cracks and crazes their enamel.

Soon the sun's warmth makes them shed crystal shells

Shattering and avalanching on the snow-crust—

Such heaps of broken glass to sweep away

You'd think the inner dome of heaven had fallen.

They are dragged to the withered bracken by the load,

And they seem not to break; though once they are bowed

So low for long, they never right themselves:

You may see their trunks arching in the woods

Years afterwards, trailing their leaves on the ground

Like girls on hands and knees that throw their hair

Before them over their heads to dry in the sun.

But I was going to say when Truth broke in

With all her matter-of-fact about the ice-storm

I should prefer to have some boy bend them

As he went out and in to fetch the cows—

Some boy too far from town to learn baseball,

Whose only play was what he found himself,

Summer or winter, and could play alone.

One by one he subdued his father's trees

By riding them down over and over again

Until he took the stiffness out of them,

And not one but hung limp, not one was left

For him to conquer. He learned all there was

To learn about not launching out too soon

And so not carrying the tree away

Clear to the ground. He always kept his poise

To the top branches, climbing carefully

With the same pains you use to fill a cup

Up to the brim, and even above the brim.

Then he flung outward, feet first, with a swish,

Kicking his way down through the air to the ground.

So was I once myself a swinger of birches.

And so I dream of going back to be.

It's when I'm weary of considerations,

And life is too much like a pathless wood

[stanza continued]

Where your face burns and tickles with the cobwebs

Broken across it, and one eye is weeping

From a twig's having lashed across it open.

I'd like to get away from earth awhile

And then come back to it and begin over.

May no fate willfully misunderstand me

And half grant what I wish and snatch me away

Not to return. Earth's the right place for love:

I don't know where it's likely to go better.

I'd like to go by climbing a birch tree,

And climb black branches up a snow-white trunk

Toward heaven, till the tree could bear no more,

But dipped its top and set me down again.

That would be good both going and coming back.

One could do worse than be a swinger of birches.

Queen-Anne’s Lace

Her body is not so white as anemony petals nor so smooth—nor so remote a thing. It is a field of the wild carrot taking the field by force; the grass does not raise above it. Here is no question of whiteness, white as can be, with a purple mole at the center of each flower. Each flower is a hand’s span of her whiteness. Wherever his hand has lain there is a tiny purple blemish. Each part is a blossom under his touch to which the fibres of her being stem one by one, each to its end, until the whole field is a white desire, empty, a single stem, a cluster, flower by flower, a pious wish to whiteness gone over— or nothing.

Homework must be in APA with multiple references and citations

1. Define Communication. How does it play a crucial role in marketing and business?

2. Name the transmission devices, both Human and non human, that carry marketing messages.

3. What is micro-marketing?

4. What is meant by the term corporate image? What are the tangible aspects of a corporate image?

5. What is a brand? How is a brand part of a corporation's overall image?

6. How do values differ from attitudes? Name some personal values related to purchasing decisions.

7. How can firms take advantage of target markets by gender?

8. Describe a role of a Traffic Manager.

9.What are two main forms of research for the purposes of creating advertisements?

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