1

4

Assignment 1

MKGT 512

02/021/2022

Looking at different people, the buying and usage habits of batteries depends on the number of gadgets that they do have that do use batteries. In this case therefore, according to the people that I discussed this section with, the battery buying and usage habits are very high since everyone has different electronics that do use batteries which compels them to buy batteries every once in a while. After interacting with people in this case, they said that they do buy their batteries in the different stores across the locality and they spend not more than five dollars in buying them.

After visiting the different stores across the locality, the different types of batteries that are sold in this case include alkaline, lithium, carbon zinc and zinc air batteries. The battery brands that are sold in these different stores include Duracell ultra-power energizer Max, interstate and eveready. The battery sizes differ with their usage, some of the sizes are categorized and YYYY, ½ AAA, 2/3 AAA. The packaging in most cases are packed 12 batteries in a whole one package.

The different products that I found in the different stores that have visited differ in terms of the type of the battery and the brand of the battery. For example, the price of the eveready batteries is $3, on the other hand the price of Duracell ultra-power energizer Max is $1.7.

The batteries in the stores are located just beside the places where the electronics that do use the batteries are also located. However, the batteries are located in more than one location in the stores and this differs with the different stores depending on the ordering of products in the said stores. These batteries can also be ordered online using the different online stores.

Looking at this product, the best online advertisement method that would be best used in this case would be the use of social media platforms in addressing promoting the product. Using online platforms such as Instagram and Facebook would help reach out to the customers.

Looking at every aspect of this discussion, it helps in understanding the market and the customer behaviors in this case and in the process introduce the product to the market knowing all that is needed for the success of the same. The process of creating a basic marketing plan is very important in the process of being a better business plan. Looking at the larger population of people in the market, many would consider using this product because the competition among other batteries that are used by people usually do require that they are recharged frequently. Also considering that many people have devices that need batteries would help a lot if the cost of the batteries is subsidized as much as possible.