12/26/23, Undergraduate Discussion Rubric - BUS-210-Q3548 Managing/Leading in Business 24EW3
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Undergraduate Discussion Rubric
Undergraduate Discussion Rubric
Overview
Your active participation in the discussions is essential to your overall success this term. Discussion questions will help you make meaningful connections between the course content and the
larger concepts of the course. These discussions give you a chance to express your own thoughts, ask questions, and gain insight from your peers and instructor.
Directions
For each discussion, you must create one initial postone initial post and follow up with at least two response poststwo response posts.
For your initial postinitial post, do the following:
Write a post of 1 to 2 paragraphs.
In Module One, complete your initial post by Thursday at 11:59 p.m. Eastern.
In Modules Two through Eight, complete your initial post by Thursday at 11:59 p.m. of your local time zone.
Consider content from other parts of the course where appropriate. Use proper citation methods for your discipline when referencing scholarly or popular sources.
For your response postsresponse posts, do the following:
Reply to at least twotwo classmates outside of your own initial post thread.
In Module One, complete your two response posts by Sunday at 11:59 p.m. Eastern.
In Modules Two through Eight, complete your two response posts by Sunday at 11:59 p.m. of your local time zone.
Demonstrate more depth and thought than saying things like “I agree” or “You are wrong.” Guidance is provided for you in the discussion prompt.
Discussion Rubric
CriteriaCriteria ExemplaryExemplary ProficientProficient Needs ImprovementNeeds Improvement Not EvidentNot Evident
ComprehensionComprehension Develops an initial post with an
organized, clear point of view
Develops an initial post with a
point of view or idea using
Develops an initial post with a
point of view or idea but with
Does not develop an initial post
with an organized point of view
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BUS-210-Q… Christopher Middleton
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Table of Contents Assignment Information Undergraduate Discussion Rubric
12/26/23, Undergraduate Discussion Rubric - BUS-210-Q3548 Managing/Leading in Business 24EW3
Page 2 of 3https://learn.snhu.edu/d2l/le/content/1459262/viewContent/28785176/View
organized, clear point of view
or idea using rich and
significant detail (100%)
point of view or idea using
adequate organization and
detail (85%)
point of view or idea but with
some gaps in organization and
detail (55%)
with an organized point of view
or idea (0%)
TimelinessTimeliness N/AN/A Submits initial post on time
(100%)
Submits initial post one day late
(55%)
Submits initial post two or
more days late (0%)
EngagementEngagement Provides relevant and
meaningful response posts with
clarifying explanation and
detail (100%)
Provides relevant response
posts with some explanation
and detail (85%)
Provides somewhat relevant
response posts with some
explanation and detail (55%)
Provides response posts that
are generic with little
explanation or detail (0%)
Writing (Mechanics)Writing (Mechanics) Writes posts that are easily
understood, clear, and concise
using proper citation methods
where applicable with no errors
in citations (100%)
Writes posts that are easily
understood using proper
citation methods where
applicable with few errors in
citations (85%)
Writes posts that are
understandable using proper
citation methods where
applicable with a number of
errors in citations (55%)
Writes posts that others are
not able to understand and
does not use proper citation
methods where applicable (0%)
Total:Total:
12/26/23, Undergraduate Discussion Rubric - BUS-210-Q3548 Managing/Leading in Business 24EW3
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Activity Details
TO: Emil Moumani, Market Executive
FROM: Moesha Moncrieffe, Marketing Consultant
DATE: December 24, 2023
SUBJECT: Value Proposition for Disney+
As a marketing consultant, I analyzed Disney+ in the streaming service category. Disney+ offers unparalleled content variety, exclusive originals, and family-friendly entertainment through leveraging its iconic brand and beloved franchises such as Marvel, Pixar, and Star Wars. The service emphasizes a seamless, user-friendly interface that ensures an enjoyable viewing journey. This emotional connection fosters customer loyalty by setting Disney+ apart from the streaming realm.
Value Proposition Analysis
· Disney+ excels in its value proposition for several reasons:
· Content Diversity: Disney+ has a vast library of animated features and originals, including Marvel and Star Wars
· Brand Trust and Nostalgia: Using Disney builds trust and invokes nostalgia.
· User-Friendly Interface: The platform's simplicity and intuitiveness improve its usability.
· Emotional Connection: Disney+ emotionally engages with viewers through joy, laughter, and Disney enchantment.
References
Sturgill, J. (2019). Beyond the Castle: An Analysis of the Strategic Implications of Disney+. https://dc.etsu.edu/cgi/viewcontent.cgi?article=1554&context=honors
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