10/11/22, 8:21 AM Activities - BUS-400-R1710 Driving Business Opportunities 22EW1 - Southern New Hampshire University
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BUS 400 Milestone Two Rubric Activity: 5-2 Milestone Two Submission
Course: BUS-400-R1710 Driving Business Opportunities 22EW1
Name: Jennifer Moore
Criteria Exemplary Proficient Needs Improvement
Not Evident Criterion Score
Unique Value
Proposition
8.5 / 10
Criterion Feedback
Just a thought: Your value proposition states "enable the viewer to enjoy the content at all
times." The next sentence states the subscription is from Friday evening, ending Sunday night.
That seems contradictory.
10 points
Exceeds
proficiency in
an
exceptionally
clear,
insightful,
sophisticated,
or creative
manner
8.5 points
Delivers a
unique value
proposition
5.5 points
Shows
progress
toward
proficiency,
but with errors
or omissions;
areas for
improvement
may include
details
surrounding
the blue ocean
strategy or
how it helps
provide a
strategic
advantage
0 points
Does not
attempt
criterion
10/11/22, 8:21 AM Activities - BUS-400-R1710 Driving Business Opportunities 22EW1 - Southern New Hampshire University
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Criteria Exemplary Proficient Needs Improvement
Not Evident Criterion Score
Key Business
Model
Questions:
The
Customer
5.5 / 10
Criterion Feedback
Jenn, your section regarding charging your customers and expected subscribers appear to be
goals, and are not supported by data. They are lacking in specificity at the time when these
items should be coming together. The reading provided methods to forecast revenue which is
what the section asked for, and what the next activities will be based on.
Question: We know that not everyone writes reviews of services, especially with the increase
in requests for reviews. In addition, with the issues around the authenticity of reviews, and
with a brand-new service, do you think it would be wise to add something unique in regard to
customer service?
10 points
Exceeds
proficiency in
an
exceptionally
clear,
insightful,
sophisticated,
or creative
manner
8.5 points
Answers key
business model
questions
about the
customer
5.5 points
Shows
progress
toward
proficiency,
but with errors
or omissions;
areas for
improvement
may include
cursory
answers or
missing
components
0 points
Does not
attempt
criterion
10/11/22, 8:21 AM Activities - BUS-400-R1710 Driving Business Opportunities 22EW1 - Southern New Hampshire University
https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_aa5f29e09e81422c824bae1cf2c… 3/7
Criteria Exemplary Proficient Needs Improvement
Not Evident Criterion Score
Key Business
Model
Questions:
Assets,
Partners, and
Cost
5.5 / 10
Criterion Feedback
Jenn, the content here should match most of these BMC segments, but they do not.
Just a thought: I would think with the resources of Netflix that you would have more assets
available such as IT experts, etc.
Create
Business
Model
8.25 / 15
10 points
Exceeds
proficiency in
an
exceptionally
clear,
insightful,
sophisticated,
or creative
manner
8.5 points
Answers key
business model
questions
about assets,
partners, and
cost
5.5 points
Shows
progress
toward
proficiency,
but with errors
or omissions;
areas for
improvement
may include
cursory
answers or
missing
components
0 points
Does not
attempt
criterion
15 points
Exceeds
proficiency in
an
exceptionally
clear,
insightful,
sophisticated,
or creative
manner
12.75 points
Creates
business model
8.25 points
Shows
progress
toward
proficiency,
but with errors
or omissions;
areas for
improvement
may include
incomplete or
inaccurate
BMC chart
0 points
Does not
attempt
criterion
10/11/22, 8:21 AM Activities - BUS-400-R1710 Driving Business Opportunities 22EW1 - Southern New Hampshire University
https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_aa5f29e09e81422c824bae1cf2c… 4/7
Criteria Exemplary Proficient Needs Improvement
Not Evident Criterion Score
Criterion Feedback
Jenn, many of the responses are not specific to your new service but are more related to the
company. A new service has new risks and new mitigations which must be considered.
Clarify
Business
Model
Assumptions
5.5 / 10
Criterion Feedback
You did not supply the documentation to back up the claim of "evidence" for the itmes you list
as "fact".
10 points
Exceeds
proficiency in
an
exceptionally
clear,
insightful,
sophisticated,
or creative
manner
8.5 points
Clarifies
business model
assumptions
5.5 points
Shows
progress
toward
proficiency,
but with errors
or omissions;
areas for
improvement
may include
incomplete
checklist or
missing
components
0 points
Does not
attempt
criterion
10/11/22, 8:21 AM Activities - BUS-400-R1710 Driving Business Opportunities 22EW1 - Southern New Hampshire University
https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_aa5f29e09e81422c824bae1cf2c… 5/7
Criteria Exemplary Proficient Needs Improvement
Not Evident Criterion Score
Prepare to
Meet
Customers
8.5 / 10
Update
Documentati
on
8.5 / 10
10 points
Exceeds
proficiency in
an
exceptionally
clear,
insightful,
sophisticated,
or creative
manner
8.5 points
Prepares to
meet
customers
5.5 points
Shows
progress
toward
proficiency,
but with errors
or omissions;
areas for
improvement
may include
highlighted
sections that
don’t fit the
need
0 points
Does not
attempt
criterion
10 points
Exceeds
proficiency in
an
exceptionally
clear,
insightful,
sophisticated,
or creative
manner
8.5 points
Updates
documentatio
n
5.5 points
Shows
progress
toward
proficiency,
but with errors
or omissions;
areas for
improvement
may include
incomplete or
inaccurate
documentation
0 points
Does not
attempt
criterion
10/11/22, 8:21 AM Activities - BUS-400-R1710 Driving Business Opportunities 22EW1 - Southern New Hampshire University
https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_aa5f29e09e81422c824bae1cf2c… 6/7
Criteria Exemplary Proficient Needs Improvement
Not Evident Criterion Score
Update
Business
Model
12.75 / 15
Articulation
of Response
2.75 / 5
Criterion Feedback
There are significant misspellings and sentence issues, affecting comprehension.
15 points
Exceeds
proficiency in
an
exceptionally
clear,
insightful,
sophisticated,
or creative
manner
12.75 points
Updates
business
model
8.25 points
Shows
progress
toward
proficiency,
but with errors
or omissions;
areas for
improvement
may include
cursory or
incomplete
updated BMC
chart
0 points
Does not
attempt
criterion
5 points
Exceeds
proficiency in
an
exceptionally
clear,
insightful,
sophisticated,
or creative
manner
4.25 points
Clearly
conveys
meaning with
correct
grammar,
sentence
structure, and
spelling,
demonstrating
an
understanding
of audience
and purpose
2.75 points
Shows
progress
toward
proficiency,
but with errors
in grammar,
sentence
structure, and
spelling,
negatively
impacting
readability
0 points
Submission has
critical errors
in grammar,
sentence
structure, and
spelling,
preventing
understanding
of ideas
10/11/22, 8:21 AM Activities - BUS-400-R1710 Driving Business Opportunities 22EW1 - Southern New Hampshire University
https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_aa5f29e09e81422c824bae1cf2c… 7/7
Total 68.5 / 100
Overall Score
Criteria Exemplary Proficient Needs Improvement
Not Evident Criterion Score
Citations and
Attributions
2.75 / 5
Criterion Feedback
You provided a reference list, but no in-text citation that indicates the information that was
used from the reference sources.
5 points
Uses citations
for ideas
requiring
attribution,
with few or no
minor errors
4.25 points
Uses citations
for ideas
requiring
attribution,
with consistent
minor errors
2.75 points
Uses citations
for ideas
requiring
attribution,
with major
errors
0 points
Does not use
citations for
ideas requiring
attribution
Exemplary Proficient Needs Improvement Not Evident
BUS 400 Module Six Assignment Template 24-Month Pro Forma
Netflix.com
|
Previous Fiscal Year |
24-Month Projections |
Sales |
$ 29,697,844 |
$ 32,667,628.40 |
Cost of goods sold |
$ 17,332,683 |
$ 19,065,951.30 |
Gross profit |
$ 12,365,161 |
$ 13,601,677.10 |
Selling expenses |
$ - |
$ 10,000 |
Administrative expenses |
$ 3, 896,767 |
$ 4,286,443.70 |
Total operating expense |
$ 23, 503.34 |
$ 25,853.67 |
Income from operations |
$ 6,194,509 |
$ 6,813,959.90 |
Other income |
$ - |
$ 15,000 |
Income before tax and interest |
$ 6,194,509 |
$ 6,813,959.90 |
Other expense (interest) |
$ 765,620 |
$ 842,182.00 |
Income before income tax |
$ 5,840,103 |
$ 6,424,113.30 |
Income tax expense |
$ 723,875 |
$ 796,262.50 |
Net income |
$ 5,116,228 |
$ 5,627,850.80 |
Explanation of Assumptions
In the next 24 months, the company will introduce the weekend subscription, which will generate extra income. Therefore, I have assumed that the company will increase its revenue by 10 % in the period. Also, other expenses will increase by 10 %. Also, in the last fiscal year, the company had no sales or other expenses. Thus, I assume that through the introduction of the weekend subscription, the company will have to incur additional costs in the next 24 months.
The weekend subscription is independent of other subscriptions that the company is offering. Therefore, another assumption I made is that the subscribers will not cease subscribing to their monthly subscriptions. The standard subscription will continue generating revenue for the company in that period. Lastly, I assume the normal operations of the company will continue as before, and nothing will come that will hinder it from generating income from film sales.
References
Netflix. (2021). Netflex 2021 fiscal year. UNITED STATES SECURITIES AND EXCHANGE COMMISSION. https://s22.q4cdn.com/959853165/files/doc_financials/2021/q4/da27d24b-9358-4b5c-a424-6da061d91836.pdf
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