10/11/22, 8:21 AM Activities - BUS-400-R1710 Driving Business Opportunities 22EW1 - Southern New Hampshire University

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BUS 400 Milestone Two Rubric Activity: 5-2 Milestone Two Submission

Course: BUS-400-R1710 Driving Business Opportunities 22EW1

Name: Jennifer Moore

Criteria Exemplary Proficient Needs Improvement

Not Evident Criterion Score

Unique Value

Proposition

8.5 / 10

Criterion Feedback

Just a thought: Your value proposition states "enable the viewer to enjoy the content at all

times." The next sentence states the subscription is from Friday evening, ending Sunday night.

That seems contradictory.

10 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

8.5 points

Delivers a

unique value

proposition

5.5 points

Shows

progress

toward

proficiency,

but with errors

or omissions;

areas for

improvement

may include

details

surrounding

the blue ocean

strategy or

how it helps

provide a

strategic

advantage

0 points

Does not

attempt

criterion

10/11/22, 8:21 AM Activities - BUS-400-R1710 Driving Business Opportunities 22EW1 - Southern New Hampshire University

https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_aa5f29e09e81422c824bae1cf2c… 2/7

Criteria Exemplary Proficient Needs Improvement

Not Evident Criterion Score

Key Business

Model

Questions:

The

Customer

5.5 / 10

Criterion Feedback

Jenn, your section regarding charging your customers and expected subscribers appear to be

goals, and are not supported by data. They are lacking in specificity at the time when these

items should be coming together. The reading provided methods to forecast revenue which is

what the section asked for, and what the next activities will be based on.

Question: We know that not everyone writes reviews of services, especially with the increase

in requests for reviews. In addition, with the issues around the authenticity of reviews, and

with a brand-new service, do you think it would be wise to add something unique in regard to

customer service?

10 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

8.5 points

Answers key

business model

questions

about the

customer

5.5 points

Shows

progress

toward

proficiency,

but with errors

or omissions;

areas for

improvement

may include

cursory

answers or

missing

components

0 points

Does not

attempt

criterion

10/11/22, 8:21 AM Activities - BUS-400-R1710 Driving Business Opportunities 22EW1 - Southern New Hampshire University

https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_aa5f29e09e81422c824bae1cf2c… 3/7

Criteria Exemplary Proficient Needs Improvement

Not Evident Criterion Score

Key Business

Model

Questions:

Assets,

Partners, and

Cost

5.5 / 10

Criterion Feedback

Jenn, the content here should match most of these BMC segments, but they do not.

Just a thought: I would think with the resources of Netflix that you would have more assets

available such as IT experts, etc.

Create

Business

Model

8.25 / 15

10 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

8.5 points

Answers key

business model

questions

about assets,

partners, and

cost

5.5 points

Shows

progress

toward

proficiency,

but with errors

or omissions;

areas for

improvement

may include

cursory

answers or

missing

components

0 points

Does not

attempt

criterion

15 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

12.75 points

Creates

business model

8.25 points

Shows

progress

toward

proficiency,

but with errors

or omissions;

areas for

improvement

may include

incomplete or

inaccurate

BMC chart

0 points

Does not

attempt

criterion

10/11/22, 8:21 AM Activities - BUS-400-R1710 Driving Business Opportunities 22EW1 - Southern New Hampshire University

https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_aa5f29e09e81422c824bae1cf2c… 4/7

Criteria Exemplary Proficient Needs Improvement

Not Evident Criterion Score

Criterion Feedback

Jenn, many of the responses are not specific to your new service but are more related to the

company. A new service has new risks and new mitigations which must be considered.

Clarify

Business

Model

Assumptions

5.5 / 10

Criterion Feedback

You did not supply the documentation to back up the claim of "evidence" for the itmes you list

as "fact".

10 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

8.5 points

Clarifies

business model

assumptions

5.5 points

Shows

progress

toward

proficiency,

but with errors

or omissions;

areas for

improvement

may include

incomplete

checklist or

missing

components

0 points

Does not

attempt

criterion

10/11/22, 8:21 AM Activities - BUS-400-R1710 Driving Business Opportunities 22EW1 - Southern New Hampshire University

https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_aa5f29e09e81422c824bae1cf2c… 5/7

Criteria Exemplary Proficient Needs Improvement

Not Evident Criterion Score

Prepare to

Meet

Customers

8.5 / 10

Update

Documentati

on

8.5 / 10

10 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

8.5 points

Prepares to

meet

customers

5.5 points

Shows

progress

toward

proficiency,

but with errors

or omissions;

areas for

improvement

may include

highlighted

sections that

don’t fit the

need

0 points

Does not

attempt

criterion

10 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

8.5 points

Updates

documentatio

n

5.5 points

Shows

progress

toward

proficiency,

but with errors

or omissions;

areas for

improvement

may include

incomplete or

inaccurate

documentation

0 points

Does not

attempt

criterion

10/11/22, 8:21 AM Activities - BUS-400-R1710 Driving Business Opportunities 22EW1 - Southern New Hampshire University

https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_aa5f29e09e81422c824bae1cf2c… 6/7

Criteria Exemplary Proficient Needs Improvement

Not Evident Criterion Score

Update

Business

Model

12.75 / 15

Articulation

of Response

2.75 / 5

Criterion Feedback

There are significant misspellings and sentence issues, affecting comprehension.

15 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

12.75 points

Updates

business

model

8.25 points

Shows

progress

toward

proficiency,

but with errors

or omissions;

areas for

improvement

may include

cursory or

incomplete

updated BMC

chart

0 points

Does not

attempt

criterion

5 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

4.25 points

Clearly

conveys

meaning with

correct

grammar,

sentence

structure, and

spelling,

demonstrating

an

understanding

of audience

and purpose

2.75 points

Shows

progress

toward

proficiency,

but with errors

in grammar,

sentence

structure, and

spelling,

negatively

impacting

readability

0 points

Submission has

critical errors

in grammar,

sentence

structure, and

spelling,

preventing

understanding

of ideas

10/11/22, 8:21 AM Activities - BUS-400-R1710 Driving Business Opportunities 22EW1 - Southern New Hampshire University

https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_aa5f29e09e81422c824bae1cf2c… 7/7

Total 68.5 / 100

Overall Score

Criteria Exemplary Proficient Needs Improvement

Not Evident Criterion Score

Citations and

Attributions

2.75 / 5

Criterion Feedback

You provided a reference list, but no in-text citation that indicates the information that was

used from the reference sources.

5 points

Uses citations

for ideas

requiring

attribution,

with few or no

minor errors

4.25 points

Uses citations

for ideas

requiring

attribution,

with consistent

minor errors

2.75 points

Uses citations

for ideas

requiring

attribution,

with major

errors

0 points

Does not use

citations for

ideas requiring

attribution

Exemplary Proficient Needs Improvement Not Evident

BUS 400 Module Six Assignment Template 24-Month Pro Forma

Netflix.com

Previous Fiscal Year

24-Month Projections

Sales

$ 29,697,844

$ 32,667,628.40

Cost of goods sold

$ 17,332,683

$ 19,065,951.30

Gross profit

$ 12,365,161

$ 13,601,677.10

Selling expenses

$ -

$ 10,000

Administrative expenses

$ 3, 896,767

$ 4,286,443.70

Total operating expense

$ 23, 503.34

$ 25,853.67

Income from operations

$ 6,194,509

$ 6,813,959.90

Other income

$ -

$ 15,000

Income before tax and interest

$ 6,194,509

$ 6,813,959.90

Other expense (interest)

$ 765,620

$ 842,182.00

Income before income tax

$ 5,840,103

$ 6,424,113.30

Income tax expense

$ 723,875

$ 796,262.50

Net income

$ 5,116,228

$ 5,627,850.80

Explanation of Assumptions

In the next 24 months, the company will introduce the weekend subscription, which will generate extra income. Therefore, I have assumed that the company will increase its revenue by 10 % in the period. Also, other expenses will increase by 10 %. Also, in the last fiscal year, the company had no sales or other expenses. Thus, I assume that through the introduction of the weekend subscription, the company will have to incur additional costs in the next 24 months.

The weekend subscription is independent of other subscriptions that the company is offering. Therefore, another assumption I made is that the subscribers will not cease subscribing to their monthly subscriptions. The standard subscription will continue generating revenue for the company in that period. Lastly, I assume the normal operations of the company will continue as before, and nothing will come that will hinder it from generating income from film sales.

References

Netflix. (2021). Netflex 2021 fiscal year. UNITED STATES SECURITIES AND EXCHANGE COMMISSION. https://s22.q4cdn.com/959853165/files/doc_financials/2021/q4/da27d24b-9358-4b5c-a424-6da061d91836.pdf

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