[MT450: Marketing Management]

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Unit 10 Assignment

Assignment

Consider the customer satisfaction model show below. Explain why it is important to measure customer expectations as well as actual satisfaction from consumption or usage.

Next, create a framework using the customer relationship management model as seen below.

In this Assignment, you will be using the PowerPoint narration tool to create your own audiovisual presentation. Once you have done this, you can put this skill on your resume. Audiovisual presentations are used in everything from customer service response, training employees, solving problems in the workplace, explaining instructions to colleagues and responding to stakeholders concerning business issues.

Given the proliferation of loyalty programs, how can you differentiate your program from competitors programs?

[MT450: Marketing Management]

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Your framework should be as specific as possible. For example:

● What does your database look like and include? Why? ● How will you analyze your database? What formulas or methods will you use in your analysis? Give a

fictional example. ● Give a rationale for selecting your customers. Will it strictly be based on profitability or will you use other

variables? ● How will you reach your customers? ● Create a customer relationship marketing program. ● Consider privacy issues. ● How will you measure your results?

Elaborate on the bulleted points on each slide rather than just reading the slides. In other words, your PowerPoint presentation provides an outline of what you will discuss in the audio portion of your presentation.

Submission Directions

Submit your response in a PowerPoint presentation consisting of 8-10 slides, using 24-pt. font, to the Unit 10: Assignment Dropbox.

Go to Microsoft.com for complete directions on how to add audio to your presentation: http://office.microsoft.com/en-us/powerpoint-help/add-narration-to-a-presentation- HA001230306.aspx

Unit 10 Assignment Grading Rubric 100% 40

Percent Possible Points

Specific Paper Objectives: Assignment Checklist (80%):

Differentiate your program from competition 8 3.2

Database description 9 3.6

Database analysis 9 3.6

Give a rationale for selecting customers 9 3.6

Target market 9 3.6

Discussed how will you reach your customers 9 3.6

Create a customer relationship marketing program 9 3.6

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Considered privacy issues 9 3.6

Discussed how you will measure results 9 3.6

80 32.0

Writing Style, Grammar, APA (20%)

Grammar and Spelling 8 3.2

Responses are concise and direct 7 2.8

Reference list and citations are provided 5 2.0

20 8.0

Total 100% 40.0