MUST READ THIS INSTRUCTION FIRST


Individual Case Analysis Paper Guidelines

For this assignment, you are asked to read the accompanying Wall Street Journal articles, do your own analysis of the situation described and then write a
short
, i.e. two (2) page, analysis and recommendation. Given the page restriction, you will need to be very concise but provide sufficient explanations of your analysis, recommendations and plan for implementation.

Case Analysis Paper #1: Uber

Read the case in the textbook, Uber: Driving Global Disruption, Hill 12e, pp C107-C117 and a foundation.

Then read the provided WSJ articles: (1) “Uber Sees Path to Profitability After Blow From Coronavirus” (2) “Uber, Lyft Cut Costs as Fewer People Take Rides Amid Coronavirus Pandemic” and (3) “California Sues Uber, Lyft Saying They Misclassified Drivers as Independent Contractors”, which provide updates on Uber’s situation.

The question you must address is: Based on recent changes in the external environment and Uber’s internal environment, what do you recommend the company to do successfully move forward given its current situation?

Case Analysis Outline (abbreviated)

(
Derived from
: Analyzing a case study and writing a case study analysis, Hill 12e, pp C4-C11)

1. Introduction to the
issue
or
problem
(two to three sentences only).

2. Identify the company’s internal
strengths
and
weaknesses
(Think in terms of
resources
, c
apabilities
and
distinctive competence
).

3. Analyze the
external environment
(Consider the
macro environment
and
the industry
).

4. Summarize the SWOT analysis

5. Describe the
corporate level
or
business level strategy

6. Make
recommendations
regarding
WHAT
the company should do and
HOW
it should do it. This is your recommendation about what to do and your plan for implementing the recommendation.

Format

Two pages only
. No title page required. Standard single spacing (default setting on most docs), 1 inch margins for top, bottom and sides.

At the top of page, list your name and the assignment title, for example: “Don Rumsfeld, Case Analysis #1”.

Submit the finished paper through the assignment submission link provided in the assignment folder.