Practice exercise building case analysis skills

Complete a Case Analysis to analyze a companies Strengths, Weaknesses, Opportunities, and Threats

Details


Read Case 22: The Walt Disney Company: Its Diversification Strategy in 2014 (pages C119 - C134).

Complete a short Written Case Analysis (3-5 pages, not including a title page and references page).

Choose a model from chapter 3 to perform an external analysis. 

Choose one of the techniques from chapter 4 to perform an internal analysis.

Present your findings as a SWOT report including components of  Strengths, Weaknesses, Opportunities, and Threats.

Propose an action plan and set of recommendations addressing the issues you have identified.