Principles of Marketing

Woodbury University

2/19/15

Marketing Communication that Engage and Change Behavior

Sell the Sizzle!

1. Start with a visual that you’re aiming for….what you want people to see!!

2. Make it VISUAL, Tangible, Credible, Imaginative

3. Follow-up with what’s at stake – risks, urgency

4. Communicate the plan for the next 5 years with specific actions individuals can personally take

10 Ways to add SOCIAL PROOF

1. Testimonials

2. Endorsements

3. Social Media

4. Social Media Widgets

5. Certifications

6. Number of Happy Customers

7. “Our Most Popular” and “Best Seller”

8. Studies and Statistics

9. Press Mentions

10. Reviews

6 Ways to LEVERAGE LOSS & SCARCITY

1. Rebates

2. Trial Periods

3. Free Samples

4. Early Bird Registration

5. Countdown Clocks

6. Limited Supply

7.

Remind readers what they’ll miss, risk or lose by not choosing you.

Week 6

Discussion Due: Saturday, May 9, 2015

IN YOUR OWN WORDS 75-150 WORDS

Principle of Finance

Read the “Global Economic Crisis” story on p. 215. Discuss what it means to have the Treasury bond downgraded and what ripple effects happen because of it.

(I will attach page 215)

Human Resources