Principles of Marketing
Woodbury University
2/19/15
Marketing Communication that Engage and Change Behavior
Sell the Sizzle!
1. Start with a visual that you’re aiming for….what you want people to see!!
2. Make it VISUAL, Tangible, Credible, Imaginative
3. Follow-up with what’s at stake – risks, urgency
4. Communicate the plan for the next 5 years with specific actions individuals can personally take
10 Ways to add SOCIAL PROOF
1. Testimonials
2. Endorsements
3. Social Media
4. Social Media Widgets
5. Certifications
6. Number of Happy Customers
7. “Our Most Popular” and “Best Seller”
8. Studies and Statistics
9. Press Mentions
10. Reviews
6 Ways to LEVERAGE LOSS & SCARCITY
1. Rebates
2. Trial Periods
3. Free Samples
4. Early Bird Registration
5. Countdown Clocks
6. Limited Supply
7.
Remind readers what they’ll miss, risk or lose by not choosing you.
Week 6
Discussion Due: Saturday, May 9, 2015
IN YOUR OWN WORDS 75-150 WORDS
Principle of Finance
Read the “Global Economic Crisis” story on p. 215. Discuss what it means to have the Treasury bond downgraded and what ripple effects happen because of it.
(I will attach page 215)
Discussion Due: Saturday, May 9, 2015
IN YOUR OWN WORDS 75-150 WORDS
Creative Benefits
Imagine that you are an HR manager. You are trying to recruit and retain the best talent for your organization.
In your opinion, what are the advantages and disadvantages of offering unique and creative benefits to employees?
Can you give an example of a creative benefit that you would like to see in your organization?

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