2,000–2,500 words   
Points Possible:
150   
Due Date:
5/4/2015 11:59:59 PM  CT [removed]   
Weekly tasks or assignments (Individual or Group Projects) will be due
by
Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.
In addition to organizing sections of the marketing plan that you have been working on for your expansion, you do the following this week:
Add the marketing plan section, which should include the following:
Identify 1 promotional strategy and advertising message that you recommend to differentiate your particular brand.
Establish where the product will be available, naming at least 3 distribution outlets, with one being an online storefront.
Develop the pricing strategy.
Develop your client’s international marketing plan.
It’s time to polish the international marketing plan from Weeks 1–3. The plan will include the following sections:
Executive Summary:
This summarizes major points of the plan.
Introduction:
Include a brief explanation of the company, product, and the country chosen for global expansion.
Cultural Analysis:
Briefly describe how the product fits your selected country’s culture.
Include the following information about expansion into your particular country:
Geographic Research
Target Market Population and Demographics
Economic Research
Legal Research
Political Research
Government Considerations
Language Considerations
Competitive Analysis:
Include information about the brand’s competition.
The 4
P
s of marketing
Industry information
Marketing Plan
Marketing Objective
Global Positioning Strategy
Product Differentiation
Advertising and Promotional Strategy
Distribution Strategy
Pricing Strategy
References and Appendices