"perceptual mapping"
 
 
 
Review
"perceptual mapping" located on the Week 2 ERR page.
 
Review
the example perceptual map in Exhibit 4-14 in Ch. 4 of
Basic Marketing
.
 
Select
an industry with many competitors.
 
Select
two key variables that segment the competition.
 
Complete
a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.
 
Use
the MarketLine database in the University Library to facilitate your research of the company.
 
Create
a 10- to 15-slide Microsoft
®
PowerPoint
®
presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation.