Review 
"perceptual mapping" located on the Week 2 ERR page. - 
 
http://search.credoreference.com.ezproxy.apollolibrary.com/content/entry/penguinbus/perceptual_mapping/0
 
 
 
nchpar
2015-08-04 09:31
Review 
"perceptual mapping" located on the Week 2 ERR page.
 
Review 
the example perceptual map in Exhibit 4-14 in Ch. 4 of 
Basic Marketing
.
 
Select 
an industry with many competitors.
 
Select
 two key variables that segment the competition.
 
Complete 
a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.
 
Create
 a 10- to 15-slide Microsoft
®
 PowerPoint
®
 presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation.