Review
"perceptual mapping" located on the Week 2 ERR page. -
http://search.credoreference.com.ezproxy.apollolibrary.com/content/entry/penguinbus/perceptual_mapping/0
nchpar
2015-08-04 09:31
Review
"perceptual mapping" located on the Week 2 ERR page.
Review
the example perceptual map in Exhibit 4-14 in Ch. 4 of
Basic Marketing
.
Select
an industry with many competitors.
Select
two key variables that segment the competition.
Complete
a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.
Create
a 10- to 15-slide Microsoft
®
PowerPoint
®
presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation.

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