It's important to determine if the techniques you are implementing have the desired result. For this portion of your marketing plan, in 4 pages:
 
Identify at least 3 specific online marketing techniques you plan to utilize.
Describe how you will apply these techniques to successfully market your Internet business.
What are the specific criteria you will use to measure the results and success of your Internet Marketing plan? 
Consider such measures as click-throughs on certain pages, online transactions, number of email addresses captured each day, etc.
Explain why you have chosen these criteria. How will they indicate success?