Scenario
1) Choose a real company from an
 
automobile (car) industry
 
which is involved in international business.
2) Identify an
 
entry mode
( Exporting/ Foreign Acquisition/ Greenfield Investment OR Joint Venture
) that has been used by the selected company when expanding its car business to a
 
FOREIGN market location
. The identified case must be from
 
Year
1990 and onwards.

Answer ALL Questions below !
1) Is this entry mode appropriate for the target foreign market ? Why ? Answer this question by analysing:
-
 
Strategic Consideration
: a) Is this entry mode in line with the company's then strategic direction ? Why ?
                                               b) Do you think the level of control, risks, return and integration associated with the entry                                                       mode is appropriate for the company's strategy ?
 
-
 
Environment factors
:
 
PESTEL ANALYSIS
 
of the foreign market location. Choose only
 
3 FACTORS
 
that are most related to the case. MUST analyse how the entry mode suits these 3 PESTEL factors.
 
- Whether the timing of entry and the scale of the entry are appropriate ? Why ?
 
2) Based on above analyses, what recommendations would you make to improve this entry ?
 
Other points to note
- Harvard Referencing style
- Minimum of 8 acedemic journal articles must be read and cited
- Analytical skills is important and
 
DO NOT 
be descriptive.