Scenario
1) Choose a real company from an
automobile (car) industry
which is involved in international business.
2) Identify an
entry mode
( Exporting/ Foreign Acquisition/ Greenfield Investment OR Joint Venture
) that has been used by the selected company when expanding its car business to a
FOREIGN market location
. The identified case must be from
Year
1990 and onwards.
Answer ALL Questions below !
1) Is this entry mode appropriate for the target foreign market ? Why ? Answer this question by analysing:
-
Strategic Consideration
: a) Is this entry mode in line with the company's then strategic direction ? Why ?
b) Do you think the level of control, risks, return and integration associated with the entry mode is appropriate for the company's strategy ?
-
Environment factors
:
PESTEL ANALYSIS
of the foreign market location. Choose only
3 FACTORS
that are most related to the case. MUST analyse how the entry mode suits these 3 PESTEL factors.
- Whether the timing of entry and the scale of the entry are appropriate ? Why ?
2) Based on above analyses, what recommendations would you make to improve this entry ?
Other points to note
- Harvard Referencing style
- Minimum of 8 acedemic journal articles must be read and cited
- Analytical skills is important and
DO NOT
be descriptive.

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