Student
                                                                                             
Course
        ECO561                                                                          
 
Date
                                                                                                        
Assignment: 
Week3 Concept Assessment paper
 
 
Content
Points
 - 1
Comments:
 
The goal of the exercise is to emphasize the importance all the key concepts we have covered so far in business decision analysis.  The key considerations for the analysis include –
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Underlying market structure – monopoly, oligopoly etc.For instance a monopoly may ot need to use a coupon
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Movement along the demand curve and changing elasticity along the demand curve
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Impact of price elasticity of demand on quantity demanded and hence effectiveness of the coupon
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Possibility of price discrimination by attracting more price conscious consumers
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The importance of the underlying cost concepts MR, MC and their impact in limiting the value of the coupon
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Opportunity cost
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The importance of income and price effect
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Substitution effect
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Nonpricng effect - impact on brand building could also be critical
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Uses graphs as needed to demonstrate impacts
 
1.
       
Discusses market structure
2.
       
Identifies difference between movement along and shift of demand curve
3.
       
Discusses demand elasticity and its impact on quantity demanded and effectiveness of the coupon
4.
       
Discusses possibility of price discrimination
5.
       
Discusses importance of the underlying cost concepts MR, MC and their impact in limiting the value of the coupon
6.
       
Opportunity cost
7.
       
Income and price effect
8.
       
Substitution effect
9.
       
Nonpricng effect 
10.
    
Uses appropriate concept  graphs
 
Organization
 
 
 
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The paper is no more than 1 page in length.
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Paragraph transitions are present, logical, and maintain the flow throughout the paper.
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The tone is appropriate to the content and assignment.
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Sentences are complete, clear, and concise.
 
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Mechanics
 
 
 
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Formatting or layout and graphics pleasing to the eye, including font, colors, and spacing.
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Rules of grammar, usage, and punctuation are followed, and spelling is correct.
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The document uses proper business memo format and follows APA format for the reference page.
 
 
 
Overall Comments
Total Earned
 
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