3/30/2018 Product Analysis Scoring Guide

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Product Analysis Scoring Guide

CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED

Explain how product positioning strategies contribute to competitive advantage in the marketplace.

Does not identify product positioning strategies that contribute to competitive advantage in the marketplace.

Identifies product positioning strategies that contribute to competitive advantage in the marketplace.

Explains how product positioning strategies contribute to competitive advantage in the marketplace.

Explains how product positioning strategies contribute to competitive advantage in the marketplace and assesses strengths or weaknesses of the strategies used.

Explain how a company's product strategy attempts to carve out a niche or maintain market share leadership.

Does not identify whether a company's product strategy attempts to carve out a niche or maintain market share leadership.

Identifies whether a company's product strategy attempts to carve out a niche or maintain market share leadership.

Explains how a company's product strategy attempts to carve out a niche or maintain market share leadership.

Evaluates how well a company's product strategy carves out a niche or maintains market share leadership.

Describe a selected company.

Does not identify a selected company.

Identifies a selected company.

Describes a selected company.

Describes a selected company and relates the product or service to the mission or values of that company.

Describe a company's competition in relation to its product or service.

Does not identify a company's competition.

Identifies a company's competition.

Describes a company's competition in relation to its product or service.

Analyzes a company's competition in relation to its product or service.

Explain how a product or service meets customer requirements for the design of a product or service.

Does not describe customer requirements related to the design of a product or service.

Describes customer requirements related to the design of a product or service.

Explains how a product or service meets customer requirements related to the design of a product or service.

Assesses how well a company's product or service meets customer requirements related to a product or service.