Marketing Management 571
Objective/Competencies
5.1 Design effective marketing communications.
5.2 Determine branding strategies.
5.3 Determine customer loyalty strategies.
Assignment
Project: Client Pitch Presentation
Deliverables:
1.
Select a current product
(OTC Drugs or Electric Cars
) with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.
2.
Create a Microsoft PowerPoint presentation of
8-10 slides
that includes the following components:
•
Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.
•
Create a print ad and a video broadcast for the product featuring your new strategy (YouTube TM, video, or
power point storyboard is acceptable
).

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