Marketing Management 571
 
Objective/Competencies
 
5.1 Design effective marketing communications.
5.2 Determine branding strategies.
5.3 Determine customer loyalty strategies.
 
Assignment
 
Project:  Client Pitch Presentation
 
Deliverables: 
 
1.
    
Select a current product
(OTC Drugs or Electric Cars
) with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client. 
 
2.
    
Create a Microsoft PowerPoint presentation of
8-10 slides
that includes the following components:
 
•
      
Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.
 
 
•
      
Create a print ad and a video broadcast for the product featuring your new strategy (YouTube TM, video, or
power point storyboard is acceptable
).