ADDRESS ALL PAPER REQUIREMENTS COMPLETELY
 
Complete
the simulation,
Using Perceptual Maps in Marketing
, located in the attachments.
 
Write
a 1,200-word summary in which you address the following for each of the three major phases in the simulation:
 
 
 
·
        
The situation
 
·
        
Your recommended solutions, including why
 
·
        
Your results
 
 
 
Summarize
the different marketing components addressed in this simulation by answering the following questions:
 
 
 
·
        
What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not.


 
·
        
What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation?
 
 
Format
your paper consistent with APA guidelines
 
 
On another paper answer the question on attachment (File: 000023)