Part

I:
 
Write
a message to persuade your boss to invest capital resources to develop a product or service for sale.
 
Include
secondary research to support your argument. Cite and reference sources using APA formatting. 
Select
the appropriate channel for delivering your message based on context, audience, and purpose. 
Explain
why you selected the channel. 
Note: Part I is a written message and will be used as the basis of your Week 5 Persuasive Presentation assignment.
 
Part II:
 
Write
a sales pitch to sell the product/service to the end consumer. The sales pitch that you write could be part of a marketing campaign, which can be the verbiage for a commercial, a flyer, a message posted on social network, and so on. Make sure to identify the context in which the sales pitch will take place. 
Select
the appropriate channel for delivering your message based on context, audience, and purpose. 
Explain
why you selected the channel. 
 
Include
an APA formatted title page for the assignment.
 
Remember to include citations and references as required. 
Include 
all parts of the assignment in one Microsoft Word document. 
Click
the Assignment Files tab to submit your assignment.
Faculty Materials
Materials
Business Communication, Ch. 9, Persuasive Messages
Business Communication, Ch. 12, Research