Every company gathers information on customer preferences and buying history in order to improve their long-term customer relationships. Maintaining a customer database requires protecting the confidentiality of the information.
Consider the following scenario:
Sara is the marketing manager of a small human resource (HR) consultancy firm. She wants to address improving customer relations and understanding and managing consumer behavior.
She would like to implement a process of using a database to assist her company in its marketing efforts. She is also concerned about online privacy versus off-line privacy.
Now, respond to the following:
How would you address Sara’s concern about the level of privacy in an online versus off-line database?
What are ways in which she might be able to use the database for better understanding consumer behavior and building customer relationships? Provide at least five such ways.
Write your initial response in approximately 300 words. Apply APA standards to citation of sources.
By 
Saturday, June 28, 2014
, post your response to the appropriate 
Discussion Area
. Through 
Wednesday, July 2, 2014
, review and comment on at least two peers’ responses. Do the following when responding to your peers:
Read all your peers’ postings.
Respond in a substantive way by addressing issues brought up in your peers’ posts. Please note that simply registering your agreement with a peer’s post is not considered a substantive response.
 
Assignment 1 Grading Criteria
Maximum Points
Initial response:
Was insightful, original, accurate, and timely.
Was substantive and demonstrated advanced understanding of concepts.
Compiled/synthesized theories and concepts drawn from a variety of sources to support statements and conclusions.
 
 
 
16
Discussion response and participation:
Responded to a minimum of two peers in a timely manner.
Offered points of view supported by research.
Asked challenging questions that promoted the discussion.
Drew relationships between one or more points in the discussion.
 
 
 
16
Writing:
Wrote in a clear, concise, formal, and organized manner.
Responses were error free.
Information from sources, where applicable, was paraphrased appropriately and accurately cited.
 
 
 
8
Total:
40